There are certain universal rules when it comes to having good SEO results happen and they are the following things:
It is these tips that I’ve used for many years, across different sites to get great results. And let me tell you, if you take your existing blog/site and adopt these 5 things, you’re going to see great results.
But while these tips are good if you have a blank site and/or are creating new content, I get questions from a lot of people who have existing sites with a lot of content that just doesn’t rank high and the the common question among this group of people is how to raise their rankings.
This article will answer that by providing 10 good SEO tips you should add/adjust to your site so it starts working the way it should and getting Google to notice and appreciate it better. If you do this right, here’s what you can expect:
First of all, make sure you do this beforehand:
I want every single person who reads this blog post to have the following programs and BASIC knowledge of these same programs down:
2. Have Google Webmaster Tools installed. Again, if you’re new, here’s a guide to installing this program.
3. All in One SEO Plugin (if you’re using WordPress, and you SHOULD be using WordPress).
These 3 programs are basically going to do the following things to help with SEO:
A) Google Analytics is going to help you actually see if traffic is going up or down, so you’ll know if these tips are working or not.
B) Google Webmaster tools is going to actually show the rankings for your site and if they are rising or not.
C) The All in One SEO plugin is going to help your site appear better for Google.
But this is the start, now we are about to get into the 10 good SEO tips:
1) Analyze through Google analytics which pages on your site are NOT getting traffic/visitors.
You will want to target these pages, change their titles, add more content. Specifically though:
When I say change their titles, you will want to change the title to something that is targeting a good keyword that gets traffic.
Let me give you an example:
If I run a fat loss blog (it’s also a niche topic, which I identified as the first tip above), and one of my blogs title’s is “Fat Loss Day 1”, that is boring, it gets no searches in Google and thus it’s no surprise why it gets no traffic.
What I would do using through this first SEO tip is change that title, but first I’d find a keyword that is closely associated with the context of my blog post. If it’s about my fat loss experience (Which the title currently suggests), I’d find a keyword like this:
“Best fat loss foods”.
This keyword gets close to 100 searches a month. I’d then change my current title to that keyword and the title would look something like this:
“The 10 Best Fat Loss Foods I Used to Drop 10 Pounds”.
Suddenly the blog title COMES ALIVE, it targets a keyword and now moving forward, Google will re-rank it based on the new change, but at least time, it’ll have better chances for ranking for something that actually gets searched.
Note: Do not change the permalink if you do this. What are permalinks?
2) Tip 2 is writing a new blog post instead of editing the old one.
Now the first tip is only good for blog posts which have content that actually fit the title. If my original blog post that was boring had no content that I could attach a new keyword to that made sense, I wouldn’t change the blog post at all. I’d just write an entirely new one and make that new content fit the title.
In fact, I suggest to many of my readers who ask me these questions to write new, keyword focused content on their niche topic as they progress instead of rewriting or editing the existing blog posts they have. But again, this is ONLY if it makes sense and at least now you have a good yes and no example of when to do this.
3) Whether it’s existing or old content, create at least 1,500 words of it…
Make sure new posts you write have this amount and old posts which you choose to edit which don’t have that much, have it by the time you finish editing it. I have said many times that longer blog posts have better ranking potential.
4) Add external links to authority websites.
External links to good sites like Wikipedia improve your blog in the eyes of Google and tell it you are trying to give your audience better references that don’t just sell them something. More on external links.
5) Add INTERNAL links.
When your blog/website has many pages, it very often pays to link your site to another page within the same site. Say for example, I have, for the sake argument, 2 blog posts, one on topic A and the other on topic B.
Then on say topic A, I wish to reference something that I wrote on B, but rather than rewriting the whole thing all over again, I’ll just link to my topic B post and tell people to read that if they want more reference. In fact, this whole article you’re reading right now is riddled with internal links and each time you click on them and read the content of the said internal link, you are adding extra visits to those posts and it is boosting my site’s rankings.
Now I am not adding these links for no reason at all, I am adding them to help you understand this topic more. For example, above I said to get Google Analytics installed. And I provided a tutorial for that. This is an example of me providing extra good content for you to use that will help you and that is something Google likes and is another example of good SEO advice. More on internal linking.
6) Try to get people to comment on your site.
As your rankings improve and you get more traffic, it is beneficial to get that traffic to do more than just pay your site a visit, it also helps if they comment on the content they read. This adds more content to your page and is another good SEO tip that Google loves to see on sites.
I have over 7,000 comments on this site and counting and it’s because I get higher rankings with these tips and also encourage people to comment on my blog posts. More tips on getting comments.
7) Write engaging content, whether it’s new or updated on old blog posts.
Just writing content isn’t going to lead to higher rankings. People who read your stuff need to like it, actually read it, enjoy it and more. To do that, you need to upgrade from writing horrible, boring content, to engaging stuff that will keep people hooked. Here’s tips on that.
Making such necessary changes is going to greatly propel your SEO rankings.
8) Find good keywords.
In the first tip above, I did say to find and use highly searched keywords, but people new to this may be wondering just how to do this. Well I have some strategies to help you there:
A) Read this post on keywords in general, if you’re super new.
B) Use these 2 tips to not just find keywords, but always have something to write on your blog.
9) Share the site/new blog posts on social media.
Odds are, if you have a blog, you probably already have a social media account. Share it with friends, have them like it. Create a fan page if you want to and then get friends to follow it (don’t push them though).
Make sure you have a social media button on your site as well so new visitors have the option of quickly sharing it if they like the content. Here’s how.
10) Create/take images and use keywords to identify them.
One of the great things about keywords is that they don’t only apply to the title of your blog, or it’s content, but also the media you put on it, including images. As a rule of thumb I always add one or more images on my site which also use the same keyword I am targeting in the title.
This gives it extra exposure on Google images itself and helps it rank on the regular organic search results for people, which in turn helps it attract the person to my site. Here’s a tutorial on images.
Bonus SEO tip:
One tip I though I’d be able to fit into the above 10 but couldn’t is making YouTube videos with links to your blog. This is another form of social media sharing that actually has much more value in terms of traffic potential, especially if you are not known to a large group of people and are just starting out.
Making YouTube videos that target keywords similar to the way you use them on your blog helps them get traffic quite easily, and in some cases, faster and in larger amounts than it would to the blog, but then linking that video to your blog, will give the blog more SEO points.
I have personally seen people who use this tip correctly propel their website to 1st page rankings for numerous keywords just by simply taking existing YouTube videos they have and just providing a link to their website.
Now I also want to say one more thing:
While these 11 tips are awesome, and I do use them all the time, do note you don’t need to use all of them at once and if you’re new, trying to keep these 11 things in mind each time you blog something new can get crazy to follow after awhile and if this is the case for you and you aren’t already seeing good SEO results from this, I would strongly recommend you follow an organized program that will help you get your site successful:
If you follow that program and/or these 11 tips correctly, I guarantee you that they will be VERY good for your site’s SEO.