There are many people who do not take advantage of the amazing program that is Google analytics and one of the reasons is because they just don’t know how to set it up correctly. Well the truth is that it is not difficult if you look past all the HTML codes and just follow a straight guideline that I will show you here.
Now I want to mention that this particular tutorial will work best if you have a WordPress website installed. It is still the easiest and best platform in my opinion to work with.
Quick side track: Do you know what Google analytics is and what it’s used for?
It may sound like a dumb question, but I run into quite a number of people who really don’t know the answer to this. Or maybe they heard a few things but felt it was too complicated to figure out and they didn’t need it…
Either way, if you are in either group, you should get this program installed on your site asap, but as for the quick explanation on it, here you go:
Google Analytics is a completely free program set up by Google themselves to help websites figure out what is going on with the traffic that comes to their page.
While there is a plethora of information provided by this program and to be honest, I don’t even understand or use most of it, what I can say is that I use the most basic functions offered by it and I love it because through seeing the information it provided me, I have been able to make smarter sales funnels, tweak my website and it’s pages to be more appeasing to my visitors and search engines and much more.
Now as for some of the most basic functions of this program, here’s a small sample of the type of information it gives you:
- It will show you how many people visit your page hourly/daily.
- You’ll see how long people stay on one or several pages.
- You can see demographics of the types of audiences that come to your site.
- You can see where they come from, whether from a mobile device, a tablet, or things like specific search engines.
This program has segments where all of this information (And much more!) is provided to you in an informative report that is often just numbers, sometimes graphs and graphs.
But in any case, having this amazing program installed on your site is going to basically give you vision of what your visitors do when they come to it. And with that information, you will be armed with the type of knowledge to make the necessary changes to help your page grow. And if that’s not what you’re interested in, then at least seeing the traffic numbers is an exhilarating experience!
Now how does one set up this program on their WordPress website? The 1 minute set up:
I’m going to show you one, which I find to be the easiest of all. It takes me about 1 minute to complete the whole process and it’s done!
Now there’s a lot of steps here, but I broke it down to the shortest possible instructions per step and when you do it, it’ll take significantly longer for you, but once you set it up once, the very next time will be substantially faster.
1) First of all, install the following plugin to your WordPress page: All in One SEO. You can find it on your website’s plugin’s page.
2) Once it’s installed, activate it and then go to the official analytics website by just Googling it.
3) Click “Sign in” on the top right, then the word “Analytics”. This will bring you into the main area of the program.
4) From there, if it’s your first ever set up, you will need to click where it says “Create new account”. Should this be your first setting it up, skip to part 7 below.
5) And if you DO have a page up there already and need to add a new one, follow the next steps. Basically it won’t let you set up a new account as easily. It’ll first show you existing website/s and you’ll need to find the area where you can add a new one.
To do that simply click on ANY existing page you already have installed to show it’s stats (even if there are no stats) and find where it says “Admin”. Here is an image of how it looks:
As long as you can find where it says Admin, you’re good to go!
6) Click on it and once you do, a basic menu of your page will appear:
7) Name the account whatever you want, preferably the name of the site or at least it’s topic. There will also be a fill in for other information such as the URL, the timezone from which the stats will be recorded for the site (pick the timezone you’re located in):
Leave the rest that’s underneath that info (which is checked) as it is. Basically fill in the most essential things and get to where you see this button (which is on the bottom).
Note: Do you have an http or https site? In the Website URL, be sure to select this carefully. I have a lot of https sites and it is important to list this in Google Analytics when you do it. Want to know why an https page is important?
But anyway, once you fill all of this out, again, when you get to the bottom button, Click it. This is what it’ll look like:
8) This will finally bring up the tracking code but not before a pop up window will appear asking you to accept their terms. Accept them.
9) Now you will finally get your tracking code! Now there is a LONG code available for you to use, but honestly, you don’t need it unless you plan to install it without the All in One SEO and frankly, it is much more common to see it break if you don’t install it through the All in One SEO (which we’re about to do in the next step) so obviously, stick to this one as it’ll be easier…
10) Now head back to your website with your tracking code and log into it. Click on your All in One SEO, the general settings and on the page scroll down to where it shows you this:
Then save your settings by scrolling all the way down the above page.
That should be it, now it’s time to test if it’s working!
That was a long series of steps, but you know what? It’s easy if you do it at least twice. But let’s see if everything check out…
To make sure it’s OK, have your website opened so you’re on it.
Open a new window and visit Google analytics again.
Open your page which you just made an account with from the steps above. By now this program will show it.
The only thing is, it’ll be a little bit annoying. You’ll have to click on your site, then an extra window will pop up right to it that will say the website name again, click it, then another one that will say “All website data” will appear right of that, click that and finally that will open up your site information (yeah I wish they didn’t complicate this either):
And each time you log in, this will be the procedure. Worry not, it takes 2 seconds to reach step 3. But once you click it, now you will be in the dashboard where all your information is shown.
In the left hand menu, click “Real Time”, then underneath it, overview. Now look at the window which pops up. If the “Right now” option says “1”, it means it’s recording and that 1 number is YOU visiting your site.
The reason I told you to stay on your site is that most of the time when you test this, you won’t have live visitors, so if you stay on it, Google analytics will record it as a visit and if it shows, that means the tracking code is working and you’ve successfully set this up! This is how it should look (well in my case it’s 2, but in yours it’ll be 1):
My final thoughts: The key is to ignore all of the fancy codes and menus and to stick to the 10 steps.
Google analytics has so many areas to explore for data, and it’s very easy to get lost there and incorrectly install your code, but if you follow my 10 steps, you’re going to successfully set it up with what is possibly the fastest and easiest method.
Like I said, these 10 steps take me a minute or two to do whenever I make a new site and connect it with that program, but doing this at least once is essential to any webmaster.
Without this program at your disposal, you will never know how it’s performing, how many visitors it’s getting or any of other bare bones information you simply cannot have a functioning website, let alone an online business without.
Swallow your fear, follow the 10 steps and you’ll see there’s no problem! And if you do run into it, let me know below in the comments section on which part you got lost.
Do NOT worry if you screw up and don’t successfully install it the first time, you can later delete the messed up account and reinstall a new one with the same exact steps.
But what should I focus on when I have this done?
I mainly focus on 3 things in Google analytics:
On my pages, I always click on “Audience”, then overview to see how much traffic I get daily.
Then I always visit “Acquisition” then overview to see how much of traffic is organic. The more organic traffic I get the better it is.
Then finally, I look at “Behavior” then overview again to see which pages my traffic is visiting. This plays a pivotal role later on when I want to narrow down my sales funnel and do something such as get more of my traffic to a specific page where I sell something. In that case, I may look at this data, see where most of the traffic is going and then build my links to my promotional page. See an example.
This is the most crucial data I focus on, and the rest is optional for me personally. But these 3 things give me enough information to make smart decisions on where to take my page in the future, what to change and monitor how the site is doing overall. I also recommend you get Webmaster tools in addition to this.
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