Since I started this website in early August 2013, much progress has been made. Originally, I had intended to do this case study on my website’s 1 year anniversary but decided to put it off for a few more months because I had other things I had to finish. The time has come to share how this website is doing as well as helping those seeking to do the same tips on how to also reach this.
One of my goals (and really an experiment) was to get visitors coming to my site through only SEO methods. And when I say that, I’m talking about writing high quality content, seeing how that ranks on search engines and using that knowledge to decide what the future was going to be
It did take a long time (several months), but by doing this, I was able to go from 0 visitors to 100’s every single day and as I keep adding more and more content as often as I can, the numbers are growing (and hopefully will continue).
In terms of goals, I’ve had several checkpoints in terms of how many visitors I wanted on my site. First it was a 100, then 500. These goals have been met and the next point is 1,000 visitors a day. But if you look at the gradual progress, this is how the graph looks:
Sessions is where you’ll see the total amount of visitors to my site which is nearly 150,000 and most of them are new visitors. Some returning visitors may be people who enjoy reading the articles on the site (thank you by the way!) while some may have come from social sharing I did.
At no point since the start of the site has the 1,000 mark been cracked, but it’s something I hope to accomplish before the end of 2015. With the gradual rise you can see in my traffic stats, I did also see good sales activities in the process and this goes to show that only focusing on SEO and providing HIGH quality content can very much lead to great success.
And on the topic of providing content, it still is a primary goal. Without it, people won’t have an incentive to listen to me and even come back to the site (or share it).
Also most of the visitors who come to the site did not land on my homepage, but actually blog posts, most of which were product reviews. I had to buy a lot of products and invest a lot of time into studying them and seeing if they were worth trying. Luckily because I already had a lot of experience in this field, many times I knew exactly what I was reviewing even without having to buy it.
In my product reviews, I aim not to be too bias. This means I rarely call a program a scam or legitimate (unless I know without a doubt it is). I try to give all sides of the story. For example:
A lot of products I review, I label with a yellow flag which usually signifies that it can work, but to be very careful with it. With each label I give, I explain why it is to help my visitors understand not just the good and the bad, but also the grey area. I feel this is very important.
A lot of product reviewers tend to fall into one of 2 categories:
- They promote everything they can just to make a buck so they’ll give it a high rating. I feel there’s no honor or honesty in this.
- There are those who say everything is bad, except a few things. I’d prefer these people over the first, but it’s still a black/white type argument and with no grey area, I feel there’s a lot of missing pieces.
But why did I even do this? Why take all this time to review so many things? Well the answers are pretty simple:
1. It provides me content ideas. If you’re going to succeed in SEO, you need to have a lot of content on your site and product reviews really do a great job of filling this demand.
2. A lot of products have low competition for their keywords. Writing about them can greatly increase your exposure and traffic potential.
3. I felt it was my job to help people understand what they were buying. When I got into the business through a program called $7 secrets, I didn’t really have a lot of people to help me. I was completely new to this business.
I did have a forum where I did get minimal support, but there were only 2 people there who really took the time out of their day to help me out. And the funny thing is that compared to the other things I’ve seen, even having 1 person to help you was considered good!
I’ll never forget these guys and honestly their selfless actions are what molded one of the foundations of this website. So thank you gentlemen!
Looking back and now being on the other side of the coin and seeing so many others looking to get into this business like I once did, I feel it’s important to be the guide to help people go in the right direction.
My plan of action:
The current formula is working and there is NO reason to stop now. Everyone who sees the same kinds of results from “just” blogging and chasing low competition keywords should keep going on the same track. Last year, I added close to 300 articles for my site. This year, I’m aiming to have around that number as well: NO backlinks, no black hat stuff and nothing of that sort! Please stay away from those things.
I absolutely believe anyone can do this as well if they just have the patience. Yes it can take many months and even years worth of work (well that’s how it was for me), but as your business grows, you can really have more and more free time on your hands.