Top 10 Niche Markets That You Can Actually Succeed With.

I’m going to show you the “top” 10 niche markets I have found and through online marketing, how to make a wonderful online business out of it.

I am continuing a “promise” I had made several months ago where I talked about helping people out who are stuck on niches but because I haven’t really kept up with it, this article is going to compensate for it and basically keep the promise going until the end of 2016. And I’ve updated it today to adjust to 2019.

top 10 niche markets

There are 2 important rules about this “top 10” list:

First, I recommend you only take one or more of the niche markets I will reveal to you if:

  • You know about the niche, like or love it and if you don’t, here’s how you can find them.
  • If you are currently not involved with another niche site that you like and if you hate the one you’re doing, only switch to one of these for the above point.
  • If none of the 10 niches on this list interest you, leave me a comment below. And I also added an add on list below (through a link) which will show you at least 100 more ideas! 

And second, whether you find a niche topic here you like or don’t, regardless, once you choose one eventually, I’m going to give you 2 options for monetizing them:

  • First if you’re somewhat experienced with online business, you can go ahead and apply these 2 steps I use to make money of any topic. Just choose one of the topics you’ll discover and use the steps. 
  • And if you’re completely new, skip that tutorial and do this:

Alright I get it, now give me the top 10!

Hang on a moment, I want to spoil something…

It’s that this list is not something you would consider to be worthy of being in the top 10. But you will only think that if you’re only focusing on the money and have never done online marketing.

Here’s the thing about these topics…

I’m not here to give you obvious information on markets you already know are popular. I’ve been through many courses and people telling me to go into weight loss, dating, fitness and other extremely general topics that frankly speaking suck to market in because broad topics like those get beginners and even experts nowhere!

I can tell you to make an online business focused on general subjects, but guess what? You’re not going to make it in that if you don’t know how to narrow down the topic and promote correctly (Hint: It’s the laser niche topics that truly count!).

I can give you 100 examples of that, but they will all fail you. And notice, part of my title did say it’s topics you can SUCCEED at. So it’s going to be EXACT topics that I’m going to show you. But…

Look past the general numbers and you’ll see that…

All these ideas can be turned into 6 figure websites (I can say this as someone who has accomplished that as an affiliate marketer):

If you take something general like weight loss, where there’s likely around 50-100 million users browsing for it online every month and compare it to any of the 10 topics I’ll show you, you’re going to see the traffic numbers are MUCH lower, a fraction lower even.

But look beyond just those numbers and understand that these are REAL niches with defined audiences and know that with the products you can promote to them, the prices and affiliate commissions you can earn and services you can sell can make you FAR more money.

So while the people who are still looking away (you’re making a BIG mistake…) and still focused what I like to call “surface topics” (the general ones) they shouldn’t be targeting, you’re going to make a lot of money targeting the RIGHT ones which those same surface topic chasers would consider to be a wasted effort!

Alright so let me reveal these subjects (it took me about 5 minutes to come up with them):

Wow, 5 minutes to come up with 10 ideas that can all make 6 figure businesses!? Yep, that’s what a my experience in online business will do for you.

Now I’ve had posts like these go into specific niches where I deconstructed them and showed you how to make money of them, but if I do that for every single one on this article, this post is going to be as long as book so again, do one of those 2 tutorials above if you want to really get going with these subjects. 

What I will do is give you basic information on each subject such as:

  • A description of the niche and the general audience that is interested in it.
  • Keyword statistics that will show you the traffic potential.
  • Affiliate opportunities and other monetizing ideas. 

1) Emergency supplies: 

emergency preparation

Description: People buy these things usually after a natural disaster hits. Seriously, use your imagination and if you are one of these people or have bad experiences where one of these problems hit and you were stuck in line trying to get the essential things to keep your home/family safe, you’re probably perfectly suited to make an online business from it. This is an evergreen niche.

There are also times where depending on the timing, this topic can easily become a hungry niche, such as if a disaster is on the way or if it has happened, people will be flocking to get supplies ASAP and when stores will have big lines or empty shelves, the internet will be where hungry audiences go to get those necessities. 

How do you do it? Remember that 5 step tutorial to making money online? Well you already have step 1 down if you choose this to be your niche topic.

Keyword statistics: Let’s look at some facts about this niche and by facts, I mean keywords:

What I did was I looked up different topics within this subject. We’re talking:

Information on actual disasters that strike every year (Hurricanes, floods, earthquakes, ect…).

I also looked at the keywords for EACH of those things and that people (surprise, surprise!) actually look up ways to prepare for them! 

What sort of things do they look for? Power generators, boards, long lasting food reserves, ect…seriously if you know this niche, you can list about 100 different things people can buy. 

Then take those different topics, put them in a keyword tool and you’re going to find some very, very interesting facts. Let’s take power generators as an example…


You’re looking at over 8,000 searches monthly for JUST power generators. Now if you actually started reviewing the different models there are, they also have their own keyword stats which adds to this 8,000 number and you would probably hit about 50,000 in traffic potential and that’s just for ONE sub topic of this niche.

Combine that with the other things people NEED if they’re interested in this niche? Man, you’ve got at least a million possible visitors and hundreds of topics you can already write on. 

Any affiliate opportunities? OH. YES. Let’s just do the power generator one. Thinking of promoting them on Amazon? You should…

emergency supplies niche

With just this one promotional opportunity, you are looking at commissions that can make you from several dollars to $100+. 

Now that’s just for power generators, in a niche that has WAY more selling opportunity than just that.

So hypothetically (and realistically…), if you add in the potentially million+ niche audience, the products you can sell (knowledgeable people on this topic will know ALL the things they can promote) and the commissions (plus these other monetizing ideas), conservatively, there’s no reason why this site can’t cross 6 figures.


Now as I said before, I don’t want to get into TOO many details on each of these because it’s just going to make this article WAY too long but as I said before, use this post where I fully dissected one big niche and just use it to brainstorm one or more the topics you’ll read about here and then again, use one of those 2 major tutorials I told you about…

2) Self defense/martial arts:

self defense

Description: One of the most in demand and evergreen markets you will find is self defense and people wanting to study martial arts. If you are someone who has trained in it, been a fighter, competed or even better have been a champion, you can also make a site on this and share tips. 

Keyword stats: I’m just going to go with a general topic:


10,000+ audiences looking at this and it’s only for self defense. 

Hang on Vitaliy! I have a keen eye and I noticed something…

First, it appears the competition is too high! Self defense has over 500 QSR (for those of you who don’t know, QSR is competition). And frankly, the power generator one also had a lot of them too! 

You are correct, but ever single term I’ve listed is SUPER basic. I’m not interested, at least right now in going in too deep and finding every single none competitive term. All I’m doing for you guys is showing you basic stats. If you want to find the low competition terms, all you have to do is this:

Add words to self defense like: For men, women or target the different arts there are, how to some special moves, ect… and I promise you, you’re going to find that all those BIG competition numbers drop to the point that they are so low that landing on that first page is no problem!

Don’t believe me? Well ok, I’ll do this once, but after this, on the other examples, I’m going to be lazy about the research and you’re going to have to go that far:


Oh look, by just adding a few more definitive words to our niche keywords, we have found SO many more low competition ones! That’s all you have to do with your options as well.

Ok, you got me there Vitaliy, but I noticed a few terms that may not apply to my site?

Of course you’re going to find keywords that will never work for you. You may have also noticed some terms have the world “classes, courses” and things which require that you promote a physical business. Well why not do that?

You can easily do business with some local martial arts schools and promote them. And if you own one, well that’s even better because you can get more clients…

Anyway, back to the stats. I’m going to estimate another million potential visitors a month for this niche.

Affiliate opportunities: Well besides you promoting a business that is yours or someone else’s, supplies for martial arts will absolutely work, personal courses you can make yourself and promote as videos (look up martial arts videos on YouTube and see how many views they get). Start a channel on it!

And also, I have an updated YouTube tutorial where I advise reviewing popular products. In this niche case, make videos showing self defense moves instead. It’ll still get a lot of views.

Is it safe to say this kind of site can cross 7 figures, not 6?

3) The survival niche.

survival alone

Note: From here on in, you already know how I search the stats for these things and I don’t think I need to provide more proof of profit potential because you can already find this yourself. 

Description: This topic generally deals with people who love the idea of surviving (generally outside civilization). People want to know how to make their own food, how to hunt, how to make fires, and there is also another funny group of people that are preparing for the…zombie apocalypse.

Just another niche tie in you can add to this site or do separately (that’s actually a whole other idea, but here, they are related so they can be used in one site).

Keyword stats: Again, you have an easily 100,000+ a month niche audience for a site like this. Most survival terms get several thousand searches monthly (but again, look beyond just that term, look at ALL the terms and things you can sell, add them up to get a more proper estimate).

Affiliate opportunities: Ok, so we have a situation here where people aren’t really interested in buying products as much as they interested in knowing how to live WITHOUT them, so how do you profit?

Well it’s not that hard, you can actually sell camping supplies to these people, tools to build fires, backpacks and other things people will pretty much always carry. You can also sell lessons where you teach people how to survive and charge for that. I do know of people who charge for classes in this subject and price them at $500+ per person…

4) Hiking trail ideas:

hiking trail decisions

Description: There’s MILLIONS of people who love hiking, want to know where they can go to get the best experiences and for money making purposes, want to know accessories to make their hikes more worthwhire (Hint, hint affiliates!). If you enjoy traveling and hiking, document your travels on a website and recommend them to your audience while also sharing the supplies you use when you go on them. 

Keyword stats: Millions upon millions of people love hiking. You can literally dissect EACH state, provide, country and it’s famous areas where people can go hiking. Here is an example:


The keyword tool Jaaxy was also smart enough to provide specific areas where people look for these trails. Imagine traveling to those places and recording that, then blogging about it and/or making a video? And seriously, the term: Hiking trails in (Add ANY area) is guaranteed to get results and this can offer you endless amounts of blog ideas and notice how many of those examples above are in the GREEN competition area.

You can also personally USE the money you make on your site to travel to those places to better inform your audience of whether or not they are worth it. Eventually an online business should provide the funds you need to try new products and things that deal with what you’re selling so you can EXPAND the business.

5) Camping sites. 

camping near river

Description: Like with hiking, there’s also millions of people who enjoy camping. Basically take the same example of hiking and just replace it with camping, find actual landmarks people travel to and use that to generate content.

Keyword stats: 100K + searches in my estimate and the bottom example is just a portion of the potential…notice how there’s ALSO regions being shown to have searches!


Affiliate opportunities: Sell tents, camping supplies, HIKING supplies too (a tie in to the previous idea) things like cameras and outdoor equipment for cooking (kind of like the stuff in the survival niche!).

Oh and that updated YouTube idea I linked above? It’s perfect for this niche too. Again, here is the link. You can literally just review camping supplies and link your videos to Amazon that sell those camping supplies.

6) Taking care of a specific pet.

exotic pet

Description: Have a specific breed of a dog, turtle, cat, lizard, ect…? Well guess what, so do plenty of other people and you can BET that there are on Google looking at ways to better improve the health and lifestyle of those pets. 

Keyword stats: Depending on the type of pet it is (some are very popular), for example, Labrador retriever dogs, you can find probably about 100,000 people who own these specific pets. Let’s do the Labrador retriever one:


Now you can repeat this type of search for any specific pet. Usually you can go a bit broader on non-common pet types. For example, if you own turtles, while there are different kinds, I’d make a site on general turtle health and tips, whereas with dogs, you’re better off going with a specific breed unless you want to target a specific age group they are in (a site on taking care of puppies would work).

Affiliate opportunities: Pet clothes, accessories, health advice/consultations if you’re an expert on how to make their life better, ect…

7) Aquariums and scenic environment setups for exotic pets.


Description: There are groups of people who love making a beautiful environments in their backyards for pets. Maybe it’s some kind of aquarium that instead of being a glass one is a bunch of rocks with a waterfall, grass, and other beautiful set ups that decorate the backyard, maybe it is the actual aquarium but it has many beautiful environments set up in their to recreate what a real one would look like.

You will often see these in pet stores. I often find these types of things in big sushi restaurants. They generally have fish and turtles swimming there.

Keyword stats and affiliate opportunities: Now this is one where you generally won’t find huge masses. I would estimate it’s probably less than 100,000 people but what you can target here is 2 things: an aquarium for a specific pet and/or supplies they sell separately FOR the aquarium so you can customize how it looks. 

These things sell from $50-$1,000+. 

Note: This is a niche topic I included in another long list I did (see this list of 100 niches that I made).

8) Scuba diving gear.

scuba diving topic

Description: If you enjoy diving and have tried scuba diving and know about it, make this type of site right away. You have incredible opportunities and HIGH priced affiliate items you can sell (high ticket).

Keyword stats: Man, this is huge, you’re looking at a combination of accessories for scuba diving, LOCATIONS of where people can do it, how to’s on the subject and many more variations. In total, several 100 keyword ideas can easily be written about on this subject alone and in total, at least 100,000 visitors can hit your site monthly. Here’s a FRACTION of the keyword stats potential:


Affiliate opportunities: You can sell lessons, accessories and just like in the hiking/camping niche, document places people can go diving, ect…

9) A niche on pool management (The water one, not billiards).

cleaning the pool

Description: Pools are very expensive add on pieces of property people add and taking care of them is also an expensive feat if people don’t know what to do. Fortunately, if you have a pool or have cleaned/repaired/took care of them, this type of niche site will definitely suite you.

Keyword stats and affiliate opportunities: I would say in total, also around 100k people. You have audiences all over the United States for example which live in the suburbs and/or own their own pools who actively hire people to maintain them.

But this can cost a lot of money and as an affiliate, you can sell your services to help them save it. You can promote accessories people can use to maintain their own pool rather than wasting money on hiring someone. 

10) Hedging finances: 

protecting finances

Description: This is a group that is somewhat similar to the emergency crowd, but more so on the financial area where they want to know where and how to invest their money from inflation and where to make good investments.

Keyword states and affiliate opportunities: If you’re someone who makes smart investments to protect finances, a wonderful site you can make is where you recommend certain stocks, how to store money, where to preserve it (maybe you recommend things like gold and silver or buying real estate for certain budgets). You can even handle people’s finances if they see that your advice is truly making and protecting investments.

This is a never ending topic you can write about because you can easily take ideas from popular news stations like CNBC and document current events and how they can effect the economy and other aspects of finance for people. 

Affiliate wise, I would recommend you offering consultations or if you’re not an expert finding someone whose advice has saved you money and to promote them for a fee.

How about 100 more niche ideas? Here you go:

Again, here is a post on 100 niches. You’ll see some repeats from this list here, but a majority will be completely new and some are mind blowing niche markets!

My final thoughts: 

This was not an easy list and certainly the topics here were not BROAD (some were even hungry!), but I hope I was able to show you the profit you can make by these seemingly less popular niches than most of the common names surface topic people keep latching onto!

Got questions or thoughts on the topic I listed? Let me hear em 🙂


147 thoughts on “Top 10 Niche Markets That You Can Actually Succeed With.”

  1. What an interesting read! I really liked how you flushed out all of your niche ideas using the keyword search tool. As someone just starting out in the affiliate marketing world I really appreciate reading your insights. My site is in the health and fitness niche. I found your PPC link very helpful as I am very new to the whole website building experience. I have been working hard on the social engagement side, but can see that PPC needs to be my next step.

  2. Thanks for yet another great post! I would never have thought of these niche ideas by myself and some of them are actually starting to appeal to me, because I have experience in those fields. Specifically with pets and scuba gear. Thanks so much for these great idea. Now I can’t wait to narrow them down further to really become a niche.

  3. Hi Vitaliy,

    Thank you for posting such a detailed breakdown of how to find a niche to promote online.

    Although I find quite a few of the niche topics interesting (hiking camping, self-defence, emergency supplies), I’m not really enough of an expert in them.

    I really liked the thought of showing people big ticket items on Amazon such as those power generators.

    The big takeaway for me is that you can drill down into a broad niche and find some lucrative sub-niches.


    David Hurley

    • That’s how many niches are found David, but you should combine that brainstorming idea with passions you have, you are bound to find plenty of niche options then.

  4. I thoroughly enjoy reading your website. It was filled with well-thought out ideas on niches that can be chosen to make money with.

    The niche I like the best was the pet niche. People love talking about their pets, and they need so much to care for them.

    I have an 11 year old dog and he has such a problem with sensitive skin. He is allergic to flea saliva, so we try to keep him up to date on the flea treatments.

    The camping niche interests me as well because there is so much stuff that you need to take on a camping trip. You can do product reviews with Amazon affiliate links.

    With Christmas coming up, I want to get started on those reviews in my niche.

    • Hi Debra, doing a niche for your particular dog breed would certainly lead to good traffic, and a camping niche site is also good, although I would not try to “flood” it with product reviews, talk a lot about camping topics as well as this will help your audience not feel that they are just being sold something.

  5. Hi, Vitaliy. Thanks for another great post. There are some great niche ideas there. I like the self defense and the survival niches you mentioned, especially in these time of big hurricanes, wild fires, earthquakes, and whatever else is on the way. People need to know how to be prepared.

    There is a lot of crime in the world too, so self defense is something people need to know. Do you think people will wake up soon and get themselves ready for the big bad world?

    • When you say people, I assume you are talking about the general populace. I will say no, this “wake up” term that’s used is very subjective, my whole thing is, target the niche audience that already is interested in my subject and inform/sell to them. 

      There’s already plenty of people who want to know about the niches you picked out of the list above, so if you do a site on that, write the content and the people who know and want to do something in regards to it will come to the page.

  6. Hello,

    I loved this post. As a new blogger coming up with a niche boggled my mind. I decided I’d have a website of various niches so I didn’t hone down to one specific area. This way I could write about whatever came to me at the time. Would you please give me your thoughts on that? Is it a good or bad idea? I am new to all this, but am excited about learning and becoming successful with it. Thank you again for all the information you provide. I am a fan of your website.

    • Hi Liz, thank you for being a fan of the page. About your question, I would say in most cases it is a mistake to chase different niche topics on one site. A lot of people when starting out have the same issue in picking the “right” niche for them and end up doing what you are planning to do.

      The thing is, a key factor in success with niche sites is being an authority in 1 particular niche. Now the mistake people make when they read that type of statement is they think it’s too “limiting”, when in fact, the opposite is true.

      Take ANY of the 10 topics above for example and consider that if you review products and topics within each of those niches, you will have potentially hundreds of ideas to write about. That itself provides months and years of work time on the site to build it up and remember, it’s still within the realm of 1 niche topic.

      Now when you get going this way, it is OK to broaden out into a different, but related niche topic. For example, if we take #3, the survival niche, if you break it down enough, you will have plenty of survival topics and products to talk about, but when you “run” out of ideas, you can go into other survival related niches, like surviving in the wild and add that to your site’s content base.

      I hope this helps you out and if not, let me know more details about one or more of the niche topic/s you were interested in doing.

  7. Hello Vitality! Another great post with lots of information to help people who don’t know what niche to choose. Yes, in order for your niche to be successful, it must be something you like. Interesting that your #1 niche is emergency supplies and your #3 is survival. I will forward your post to a friend who will benefit greatly from reading it. Thanks!

    • Hi Janxio, I want to point out that the numerical order of the niche topics I posted isn’t related to their popularity or which one is bigger, it’s just a number and they are all popular.

  8. Hi Vitaliy,

    I find it amazing how you came up with these niches. With regards to the “know” part, I’m sure there is a way to learn. But if you don’t like or love it? Well, I don’t think it’d work; Not for me anyway.

    I think the list you shared is a good list and agree with you that they’re good niches. But what about if “my niche” really isn’t a niche? What I mean is, what I like and want to write about is weight loss. Sure, I can focus on a particular area that I know pretty well to try and narrow it down more. But are you saying that I won’t be successful if I take this kind of route?

    Anyway, I think you’re doing great for yourself and I do hope to get to where you are some day.

    Good luck with everything.

    All the best,


    • It’s certainly not impossible to succeed in a broad market like weight loss Marco, but I’ve tried that sort of thing before in targeting broad markets like that and I can tell you that it’s very difficult to make money in that. 

      Although it is ironic and perhaps rational to think that bigger markets like weight loss will make you more money than say an actual niche of weight loss like talking about low carb diets, in practice, when you make a website like this, you aren’t narrowing down your target niche audience.

      When you have a weight loss site and target the whole topic, you have a lot of different branches of topics to talk about and people who land on your site, will have different things in mind they are looking for. The problem is that a wide thinking audience doesn’t really know what they want, but a niche audience does, so selling to them is better. 

      Furthermore, when you try to create a site targeting a broad market, you’re looking at a lot more work in creating content since broad topics tend to have higher competing websites in the SERPS. 

      A niche audience can actually be in the millions if you look for it correctly and the 10 choices I gave you above are simply examples of what to think about, you don’t have to choose either of those 10, but you should consider how I made the choice and how defined each choice is. 

      There is no question about what I’m talking about in each of those topics, people can identify it and understand it right away and if I made sites on any of those topics, you can bet the incoming traffic would be ideal and of the sort that knows what they’re looking for. 

      However, if I were giving out 10 choices on say broad markets, people who landed on the site wouldn’t be able to clearly identify (since they are so many ways broad markets can be broken down and interpreted) and that would confuse them. And a confusion from the audience perspective creates difficulties in selling to that audience. 

  9. Hello and thanks for making this article. I a new to affiliate marketing and you really have explained a lot for me. The whole idea of keywords has taken some time for me to grasp. But by reading your post I have a pretty good idea now of how to approach a specific niche.

    Many of your ideas are interesting and fun. Survival, self defense, and camping is something I have been involved with for many years through he military. I can really see myself using these niches.

    It’s hard to imagine 1 million visitors per month but you make it seems quite possible.

    • Hi Angel, I’m glad to see my article helped you out. It certainly sounds like you’re into outdoor activities and have a lot of experience with the topics you specifically pointed to, so it would certainly benefit you to make a niche site on these 🙂 

  10. Wow, you have definitely provided a wealth of information and food for thought. I like your perspective on narrowing down your niche topic and keywords to successfully monetize your efforts. Your article gives your audience a proven method on keyword research and targeting specific issues that concern most people and meeting those needs.

    Your results shown as a Wealthy Affiliate member and the enormous growth tells me that my goals are reachable. You have also given me another reason as to why I will be purchasing Jaaxy as an integral part of my success equation.

    Thank you for the tips, suggestions and for unselfishly sharing what most Internet Marketers don’t, their guarded secrets.

    • Thank you Phildora, although I have to say, I would not consider what I shared here secrets, nor would I say this is information most marketers share. From my experiences, most of the marketers in this industry share an old, overused technique of marketing (list building, high ticket sales), which rarely help people succeed. 

      This idea on niche marketing has been proven to work many times and I just wanted people to understand that you can succeed if you target a niche you like, you don’t have to go about and collect email lists, scam people or do the old things those other marketers did and continue to do. 

  11. Thanks for the article. Some of that stuff, I never would have thought of. Having a keyword tool to research them is a smart move since so many people get started blindly and don’t even know what people want to buy.

    The one I found most interesting was the one of pets, number 6. People think of pets as part of the family. They spend a ton of money making them happy. It makes sense to tap into that niche, especially for someone who is having a hard time decided what niche they want because pets don’t require a lot of “tecky” know