Top 10 Niche Markets That You Can Actually Succeed With.

I am continuing a “promise” I had made several months ago where I talked about helping people out who are stuck on niches but because I haven’t really kept up with it, this article is going to compensate for it and basically keep the promise going until the end of 2016. I’m going to show you the “top” 10 markets I have found and through online marketing, how to make a wonderful business out of it.

There are 2 important rules about this “top 10” list:

First, I recommend you only take one or more of the niche markets I will reveal to you if:

  • You know about the niche, like or love it.
  • If you are currently not involved with another niche site that you like and if you hate the one you’re doing, only switch to one of these for the above point.
  • If none of the 10 niches on this list interest you, leave me a comment below.

And second, whether you find a niche topic here you like or don’t, regardless, once you choose one eventually, I’m going to give you 2 options for monetizing them:

  • First if you’re somewhat experienced with online business, you can go ahead and apply these 5 steps I use to make money of any topic. Just choose one of the topics you’ll discover and use the steps. 
  • And if you’re completely new, skip that tutorial and just follow the one this training program outlines. 

Alright I get it, now give me the top 10!

Hang on a moment, I want to spoil something…

It’s that this list is not something you would consider to be worthy of being in the top 10. But you will only think that if you’re only focusing on the money and have never done online marketing.

Here’s the thing about these topics…

I’m not here to give you obvious information on markets you already know are popular. I’ve been through many courses and people telling me to go into weight loss, dating, fitness and other extremely general topics that frankly speaking suck to market in because broad topics like those get beginners and even experts nowhere!

I can tell you to make an online business focused on general subjects, but guess what? You’re not going to make it in that if you don’t know how to narrow down the topic and promote correctly. I can give you 100 examples of that, but they will all fail you. And notice, part of my title did say it’s topics you can SUCCEED at.

So it’s going to be EXACT topics that I’m going to show you. But…

Look past the general numbers and you’ll see all these ideas can be turned into 6 figure websites:

If you take something general like weight loss, where there’s likely around 50-100 million users browsing for it online every month and compare it to any of the 10 topics I’ll show you, you’re going to see the traffic numbers are MUCH lower, a fraction lower even.

But look beyond just those numbers and understand that these are REAL niches with defined audiences and know that with the products you can promote to them, the prices and affiliate commissions you can earn and services you can sell can make you FAR more money.

So while the people who are still looking away (you’re making a BIG mistake…) and still focused what I like to call “surface topics” (the general ones) they shouldn’t be targeting, you’re going to make a lot of money targeting the RIGHT ones which those same surface topic chasers would consider to be a wasted effort!

Alright so let me reveal these subjects (it took me about 5 minutes to come up with them):

Wow, 5 minutes to come up with 10 ideas that can all make 6 figure businesses!? Yep, that’s what a decade+ experience in online business will do for you.

Now I’ve had posts like these go into specific niches where I deconstructed them and showed you how to make money of them, but if I do that for every single one on this article, this post is going to be as long as book so again, do one of those 2 tutorials above if you want to really get going with these subjects. 

What I will do is give you basic information on each subject such as:

  • A description of the niche and the general audience that is interested in it.
  • Keyword statistics that will show you the traffic potential.
  • Affiliate opportunities and other monetizing ideas. 

#1: Emergency supplies: 

Description: People buy these things usually after a natural disaster hits. Seriously, use your imagination and if you are one of these people or have bad experiences where one of these problems hit and you were stuck in line trying to get the essential things to keep your home/family safe, you’re probably perfectly suited to make an online business from it.

How do you do it? Remember that 5 step tutorial? Well you already have step 1 down if you choose this to be your niche topic.

Keyword statistics: Let’s look at some facts about this niche and by facts, I mean keywords:

What I did was I looked up different topics within this subject. We’re talking:

Information on actual disasters that strike every year (Hurricanes, floods, earthquakes, ect…).

I also looked at the keywords for EACH of those things and that people (surprise, surprise!) actually look up ways to prepare for them! 

What sort of things do they look for? Power generators, boards, long lasting food reserves, ect…seriously if you know this niche, you can list about 100 different things people can buy. 

Then take those different topics, put them in a keyword tool and you’re going to find some very, very interesting facts. Let’s take power generators as an example…


You’re looking at over 8,000 searches monthly for JUST power generators. Now if you actually started reviewing the different models there are, they also have their own keyword stats which adds to this 8,000 number and you would probably hit about 50,000 in traffic potential and that’s just for ONE sub topic of this niche.

Combine that with the other things people NEED if they’re interested in this niche? Man, you’ve got at least a million possible visitors and hundreds of topics you can already write on. 

Any affiliate opportunities? OH. YES. Let’s just do the power generator one. Thinking of promoting them on Amazon? You should…


With just this one promotional opportunity, you are looking at commissions that can make you from several dollars to $100+. 

Now that’s just for power generators, in a niche that has WAY more selling opportunity than just that.

So hypothetically (and realistically…), if you add in the potentially million+ niche audience, the products you can sell (knowledgeable people on this topic will know ALL the things they can promote) and the commissions (plus these other monetizing ideas), conservatively, there’s no reason why this site can’t cross 6 figures.


Now as I said before, I don’t want to get into TOO many details on each of these because it’s just going to make this article WAY too long but as I said before, use this post where I fully dissected one big niche and just use it to brainstorm one or more the topics you’ll read about here and then again, use one of those 2 major tutorials I told you about…

#2: Self defense/martial arts:

Description: One of the most in demand and “evergreen” markets you will find is self defense and people wanting to study martial arts. If you are someone who has trained in it, been a fighter, competed or even better have been a champion, you can also make a site on this and share tips. 

Keyword stats: I’m just going to go with a general topic:


10,000+ audiences looking at this and it’s only for self defense. 

Hang on Vitaliy! I have a keen eye and I noticed something…

First, it appears the competition is too high! Self defense has over 500 QSR (for those of you who don’t know, QSR is competition). And frankly, the power generator one also had a lot of them too! 

You are correct, but ever single term I’ve listed is SUPER basic. I’m not interested, at least right now in going in too deep and finding every single none competitive term. All I’m doing for you guys is showing you basic stats. If you want to find the low competition terms, all you have to do is this:

Add words to self defense like: For men, women or target the different arts there are, how to some special moves, ect… and I promise you, you’re going to find that all those BIG competition numbers drop to the point that they are so low that landing on that first page is no problem!

Don’t believe me? Well ok, I’ll do this once, but after this, on the other examples, I’m going to be lazy about the research and you’re going to have to go that far:


Oh look, by just adding a few more definitive words to our niche keywords, we have found SO many more low competition ones! That’s all you have to do with your options as well.

Ok, you got me there Vitaliy, but I noticed a few terms that may not apply to my site?

Of course you’re going to find keywords that will never work for you. You may have also noticed some terms have the world “classes, courses” and things which require that you promote a physical business. Well why not do that?

You can easily do business with some local martial arts schools and promote them. And if you own one, well that’s even better because you can get more clients…

Anyway, back to the stats. I’m going to estimate another million potential visitors a month for this niche.

Affiliate opportunities: Well besides you promoting a business that is yours or someone else’s, supplies for martial arts will absolutely work, personal courses you can make yourself and promote as videos (look up martial arts videos on YouTube and see how many views they get). Start a channel on it!

Is it safe to say this kind of site can cross 7 figures, not 6?

#3: The Survival niche.

Note: From here on in, you already know how I search the stats for these things and I don’t think I need to provide more proof of profit potential because you can already find this yourself. 

Description: This topic generally deals with people who love the idea of surviving (generally outside civilization). People want to know how to make their own food, how to hunt, how to make fires, and there is also another funny group of people that are preparing for the…zombie apocalypse. Just another niche tie in you can add to this site or do separately (that’s actually a whole other idea, but here, they are related so they can be used in one site).

Keyword stats: Again, you have an easily 100,000+ a month niche audience for a site like this. Most survival terms get several thousand searches monthly (but again, look beyond just that term, look at ALL the terms and things you can sell, add them up to get a more proper estimate).

Affiliate opportunities: Ok, so we have a situation here where people aren’t really interested in buying products as much as they interested in knowing how to live WITHOUT them, so how do you profit?

Well it’s not that hard, you can actually sell camping supplies to these people, tools to build fires, backpacks and other things people will pretty much always carry. You can also sell lessons where you teach people how to survive and charge for that. I do know of people who charge for classes in this subject and price them at $500+ per person…

#4: Hiking trail ideas:

Description: There’s MILLIONS of people who love hiking, want to know where they can go to get the best experiences and for money making purposes, want to know accessories to make their hikes more worthwhire (Hint, hint affiliates!). If you enjoy traveling and hiking, document your travels on a website and recommend them to your audience while also sharing the supplies you use when you go on them. 

Keyword stats: Millions upon millions of people love hiking. You can literally dissect EACH state, provide, country and it’s famous areas where people can go hiking. Here is an example:


The keyword tool Jaaxy was also smart enough to provide specific areas where people look for these trails. Imagine traveling to those places and recording that, then blogging about it and/or making a video? And seriously, the term: Hiking trails in (Add ANY area) is guaranteed to get results and this can offer you endless amounts of blog ideas and notice how many of those examples above are in the GREEN competition area.

You can also personally USE the money you make on your site to travel to those places to better inform your audience of whether or not they are worth it. Eventually an online business should provide the funds you need to try new products and things that deal with what you’re selling so you can EXPAND the business.

#5: Camping sites. 

Description: Like with hiking, there’s also millions of people who enjoy camping. Basically take the same example of hiking and just replace it with camping, find actual landmarks people travel to and use that to generate content.

Keyword stats: 100K + searches in my estimate and the bottom example is just a portion of the potential…notice how there’s ALSO regions being shown to have searches!


Affiliate opportunities: Sell tents, camping supplies, HIKING supplies too (a tie in to the previous idea) things like cameras and outdoor equipment for cooking (kind of like the stuff in the survival niche!).

#6: Taking care of a specific pet.

Description: Have a specific breed of a dog, turtle, cat, lizard, ect…? Well guess what, so do plenty of other people and you can BET that there are on Google looking at ways to better improve the health and lifestyle of those pets. 

Keyword stats: Depending on the type of pet it is (some are very popular), for example, Labrador retriever dogs, you can find probably about 100,000 people who own these specific pets. Let’s do the Labrador retriever one:


Now you can repeat this type of search for any specific pet. Usually you can go a bit broader on non-common pet types. For example, if you own turtles, while there are different kinds, I’d make a site on general turtle health and tips, whereas with dogs, you’re better off going with a specific breed unless you want to target a specific age group they are in (a site on taking care of puppies would work).

Affiliate opportunities: Pet clothes, accessories, health advice/consultations if you’re an expert on how to make their life better, ect…

#7: Aquariums and scenic environment setups for exotic pets.

Description: There are groups of people who love making a beautiful environments in their backyards for pets. Maybe it’s some kind of aquarium that instead of being a glass one is a bunch of rocks with a waterfall, grass, and other beautiful set ups that decorate the backyard, maybe it is the actual aquarium but it has many beautiful environments set up in their to recreate what a real one would look like.

You will often see these in pet stores. I often find these types of things in big sushi restaurants. They generally have fish and turtles swimming there.

Keyword stats and affiliate opportunities: Now this is one where you generally won’t find huge masses. I would estimate it’s probably less than 100,000 people but what you can target here is 2 things: an aquarium for a specific pet and/or supplies they sell separately FOR the aquarium so you can customize how it looks. 

These things sell from $50-$1,000+. 

#8: Scuba diving gear.

Description: If you enjoy diving and have tried scuba diving and know about it, make this type of site right away. You have incredible opportunities and HIGH priced affiliate items you can sell.

Keyword stats: Man, this is huge, you’re looking at a combination of accessories for scuba diving, LOCATIONS of where people can do it, how to’s on the subject and many more variations. In total, several 100 keyword ideas can easily be written about on this subject alone and in total, at least 100,000 visitors can hit your site monthly. Here’s a FRACTION of the keyword stats potential:


Affiliate opportunities: You can sell lessons, accessories and just like in the hiking/camping niche, document places people can go diving, ect…

#9: A niche on pool management (The water one, not billiards).

Description: Pools are very expensive add on pieces of property people add and taking care of them is also an expensive feat if people don’t know what to do. Fortunately, if you have a pool or have cleaned/repaired/took care of them, this type of niche site will definitely suite you.

Keyword stats and affiliate opportunities: I would say in total, also around 100k people. You have audiences all over the United States for example which live in the suburbs and/or own their own pools who actively hire people to maintain them.

But this can cost a lot of money and as an affiliate, you can sell your services to help them save it. You can promote accessories people can use to maintain their own pool rather than wasting money on hiring someone. 

#10: Hedging finances: 

Description: This is a group that is somewhat similar to the emergency crowd, but more so on the financial area where they want to know where and how to invest their money from inflation and where to make good investments.

Keyword states and affiliate opportunities: If you’re someone who makes smart investments to protect finances, a wonderful site you can make is where you recommend certain stocks, how to store money, where to preserve it (maybe you recommend things like gold and silver or buying real estate for certain budgets). You can even handle people’s finances if they see that your advice is truly making and protecting investments.

This is a never ending topic you can write about because you can easily take ideas from popular news stations like CNBC and document current events and how they can effect the economy and other aspects of finance for people. 

Affiliate wise, I would recommend you offering consultations or if you’re not an expert finding someone whose advice has saved you money and to promote them for a fee.

My final thoughts: 

This was not an easy list and certainly the topics here were not BROAD, but I hope I was able to show you the profit you can make by these seemingly less popular niches than most of the common names surface topic people keep latching onto!


honest review


  1. Steve

    One of the niches you mentioned here is something I would definitely be interested in. I am already finding some promising keyword phrases and I’ve barely scratched the surface of what’s possible! Thank you for this!

  2. Anastazja

    You niche suggestions certainly were varied. I had not thought about checking out the number of searches for a niche before really beginning to do research. The camping and hiking suggestions really hit me. I enjoy both activities, but hadn’t really thought about building anything around those activities. Both of these these involve a lot of people.

    As well, there are lots of affiliate opportunities. One thing, important to me, when looking for a niche, is being able to blog about the subject. The blogging possibilities for both of these niches is almost unlimited. Thanks for the suggestions. Not only have you given some ideas about niches, but also information on hope to research for a niche.

    • Vitaliy

      I varied the choices to show just how diverse the topics can be. And honestly, if someone has an interest, I guarantee you there’s always a niche they can link that interest to and build a business of it.

  3. alisonklingvall

    I am glad pets were on the list as I’m going all in on mine and even though it’s not breed specific the topics I’m covering will be along the lines of “Expat’s pets” and “pet travel’ and “pets in the tropics” all from a layman’s point of view not as a substitute for veterinary advice of course. I am involving my own pets and I would also like it to be interactive. My pets will be facing quarantine and things like that so I think it will be unique.

    Great post and I am learning so much from this site. I need to get better at selecting keywords and I appreciate the detail on that here.



  4. Dennis

    Really nice of you to share these ideas. I was actually thinking of one of the niches you mentioned and thought it too broad. I never did do any real research and when I saw your keyword search I thought to myself “He hit it just right”. I am going to review your 5 steps and see where it leads.

  5. Garen

    Hey Vitaliy,

    I think when it comes to pets everyone likes to go for cats and dogs. These are all great, but I think they are really oversaturated. I can personally attest to the pet niche. I have a site in the leopard gecko niche. I don’t have a lot of competition, and it’s starting to make some decent money now. I did have a question for you, though? How long does it usually take you before you start to notice if you can make money in a niche or not?

    • Vitaliy

      Hi Garen, for the question you asked, I’d say as soon as you see traffic coming in from search engines everyday, it’s a good sign, but you are partially right regarding the “saturation” thing.

      The pet niche itself is very general and the one you’re in is actually quite great so I’m not surprised that it’s working for you, but be careful with the topic of saturation because I have never found an actual niche that is actually that and I’ve proven it many times.

      • Garen

        That is very interesting about saturated. I guess you just have to dig a little deeper into your keyword research.

        I do think a lot of people do lack the persistence, though. Good things take some time 🙂

        • Vitaliy

          Exactly, they don’t think far enough or don’t dig deeper into the niche. Just because a niche is hot among affiliates doesn’t mean everyone is willing to work as hard to reach the top results or rank for the limitless keywords out there that they can get traffic and sales through, hence why market saturation is a lie.

  6. Di

    What a great list of niche ideas and the they way you broke it all down was brilliant. It really helped me break down my niche ideas, which I need to work on a bit more, especially as a beginner. I was a scuba diving instructor and didn’t even consider this as an idea, so might check that idea out a bit more.

  7. Dmitriy

    Making a site which will help people prepare to a zombie apocalypse? I’m all in! 🙂

    Seriously, though, those are some great ideas for a niche Website.

    Actually, I’d like to ask what do you think of portable gaming devices (handhelds for gamers) – can it be considered a niche or is it too broad? I have a site dedicated to this and I think it’s really a niche – there aren’t a ton of such devices, there are actually a lot of people who are interested in those devices, but I believe there are not too many of them.

    Anyway, I just want to know your opinion on it.


    • Vitaliy

      Well if you include tablets which are portable and have games, then it can work Dmitriy, but it’s a tough one because it’s a combination of different audiences that are too spread apart on the interests (some may only like games on tablets, some may like games on portable things like Gameboy).

      Maybe a better niche than this one would be gaming computers which in my opinion has a much more identifiable audience.

  8. Jonathan

    Vitaliy, I gotta tell you, these are some awesome niche ideas. I’m happy that you broke each one down with its traffic and affiliate stats. It really allows us to see the potential with each one. Also, how you specifically targeted an audience. This really simplifies and and teaches you how to brainstorm in finding niches ideas. I personally like the taking care of your pet one. I have a golden retriever, and I know just about everything there is to know in how to care for it. I am totally thinking of tackling this niche!



    • Vitaliy

      Thanks Jonathan, I think you should do a niche site on it. The most basic term on that breed gets over 70k searches a month.

  9. Alex Sol

    Bro, what a wonderful list of ideas!

    I think a lot of beginners don’t fully understand the extent of possibilities, that’s why they say: “I can’t think of a niche”… not realizing that everything around them is a potential money maker 😉

    Keep posting these ideas, I’m sure we’ll see some of your readers take on some of these niches and build profitable sites.


  10. Daniela

    I find the specific pet niche appealing, mostly because I can relate to it. The survival niche is too far from my interests so creating content on this topic would be really hard for me.

    Of course, there is the possibility to outsource the content, but this s not something I am comfortable with yet.

    Anyway, I find all your suggestions interesting, thanks for sharing.

    • Vitaliy

      You know the outsourcing part is also something I was thinking of covering Daniela and frankly, I think if you could put in a few $1,000 for an article writer, you can probably get one of these niche sites up and running to about 50 articles, but that’s not an investment I’d make until you have the budget.

  11. Riaz Shah

    Hey Vitaliy,

    Wow I never knew scuba diving gear is a great niche to dive into. Lately I’ve been really hooked up with scuba and I’ve been learning new things everyday.

    Awesome list you’ve put up man, thanks for taking the time to write this. Definitely creating a new website now thanks to you 😀

    • Vitaliy

      Hi Riaz, you should begin a site on this. At this point, you have more than enough interest and some experience to start the site and grow it at the same pace you are growing your experience on it.

  12. Mark


    Wow… first and foremost you really did your research to come up with such a diverse group of niche markets. Man that ‘self defense’ niche kinda got my juices flowing a little bit despite the all the competition. All in all… the effort and detail you put into this article is very much appreciated. This is a great stepping stone for new marketers struggling with niche ideas. If I do decide to proceed with the self defense niche, I’ll come back and let you know how it worked out.


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