There was a time in the SEO world, several years ago where knowing what your site’s “Page Rank” was, was one of the biggest indications of it’s authority.
PR, as it’s also known as , was a metric used by Google, which on a scale of 1-10 determined how well your site would rank on the search engine. Obviously, the closer to 10 it was, the better it would be.
But the key context in that entire paragraph I just wrote was that this was a thing of the past and the reason I wrote that it doesn’t matter anymore is for several reasons:
1) Google used to give you a score, now it doesn’t. As far as I know, it keeps that to itself and one may even argue that they did away with it (I’ll explain why).
2) The whole idea of Page Rank opened the gates to some crazy black hat stuff happening, which ultimately led to the demise of the whole PR concept.
So does it help to still check your page ranking score?
Well here’s how you can do it, but don’t let the numbers excite or scare you:
There are still sites out there that will “check” your PR score for free, but as I said Google doesn’t show you this anymore, so you’ll basically get an empty score and if by some reason you do get a big number, you should disregard it because like I said, this whole concept has “died out”.
If you go to any “page rank checker” website, and enter your URL, you will likely get a 0 out of 10 score, which by the numbers indicates you have a “horrible site”. But don’t let that number fool you, it’s a false narrative.
This was what I experienced when I tested the URL of this website on one of those PR checker sites and my website has nearly 700 articles to date, has massive high rankings on the first page and gets hundreds of visitors daily from organic searches alone.
So if this thing still works, the score would reflect that right?
Nope. Here’s what I was told:
The score of my site is a big 0. Yet I don’t take it seriously because I know how this topic has changed so the reason I am writing this is because if you’re still listening to someone who preaches about PR or still believes it to be a relevant thing, these sites that check it are not going to give you the real answer and that’s OK, don’t freak out if you see a 0.
So what exactly happened to this whole PR thing? One word: Abuse.
Google wasn’t always the smart ranker it is today (and in 5 years, I’ll probably say the same thing). There was a time when the PR thing came around that it was determined by the number of links your website got and if you know anything about that period, it was the age of backlinks, particularly very spammy and bad ones.
If you could get just enough of them to your site (no matter how), your PR score would rise. And if you know anything about SEO or trends, you’ll know that this was a method that was easy to abuse. Low quality sites could just buy links and get that score of 10 with Google and by seeing that score through sites that check for it, people would always focus on propping up the score and not really focusing on creating high quality content, which is actually what the main focus should be.
I believe 2 years ago was when this whole PR thing ended, and it’s no longer view able to website owners or the public for that matter and I honestly think that’s a GREAT thing. Google has made it known time and time again that as they evolve, that higher quality sites will get the nod from it, and those sites aren’t going to be the ones who produce the most backlinks, it will be those who produce the most amount of high quality content.
Sites who still focus on backlinks to this day are the ones who are in the gutter when it comes to rankings, and they’ll stay there as long as they keep focusing on that. It’s one of the reasons that to this day, I don’t fear too much competition, because too many people still dwell on those dinosaur like SEO tactics.
And the other part of the abuse was on huge authority sites like Squidoo, Ezinearticles.com and other places which had VERY high PR scores and what people did was they leeched off that by writing articles and putting them on those sites.
Eventually those high PR places turned into cesspools of bad, duplicated and low quality content (content farms) and this led to their demise. So again, the point here is that with “easy” rankings, come easy abuse and that is why this whole concept or PR was done away with.
Ok Vitaliy, so was PR replaced? What is being used now to determine rank?
PR wasn’t really replaced, it’s more or less evolved and instead of using the number of links as a metric, it now uses these following metrics.
If nothing else, “Authority” is the word I would use today instead of PR and what goes into the authority of a website are multiple factors that I just linked above. A website’s value should absolutely NOT be judged by just one thing, because if it is, we’re just going to get more abuse. It has to be judged on overall quality:
Content, keywords, comments, shares, likes, stay times on the websites, bounce rates, ect…
These are the top metrics that I would say make up the OVERALL authority of a website and the more of that which you have, the better you’ll be ranking on Google and I know this because my website has seen tremendous success from focusing on that.
Notice, nowhere on that list did I mention backlinks. They hold no value anymore, other than creating a doorway for more visitors, which should lead them to your site and have them do the things which will boost the authority (comment, like the site, share it, things of that nature). Anyone can make a backlink, but it’s what follows from the backlink which matters.
My final thoughts: Want to get the best authority possible? Here’s what you need to do:
Being that the authority of a website is determined by many factors as I said, it’s best to focus on them all at once. When you write an article, target a good keyword, write a lot of good content, encourage people to comment on it and share it once it’s published and make sure that you do this endlessly.
That is the best advice I can give you, but if you’re lost on that, use a beginner friendly program like this that will help you make all of this happen.
And again, I have to reiterate that any focus on cheap, sleazy, black hat SEO methods is either dying or died off. You’re only going to inhibit your own progress by still clinging to it. I made that mistake and it set me back years in developing my website, it’s SEO and my success in it. Don’t make that same mistake!