It is a sad fact that out of all the blogs that populate Google and the internet, that most of them are not getting any real or substantial traffic numbers despite the fact that they write a lot and put in a lot of work. Why is this?
There are 3 main (specific) reasons I have found that people do not get any traffic:
1) People just don’t understand anything about keywords…
Let’s focus specifically on keywords for this. Because this is one of the MAIN problems blogs have nowadays. I get people asking me to check their pages quite often. When I click the link, what do I see?
Them writing a lot about their daily life, how they feel, sharing an experience they recently had, basically a literal online journal that they’re sharing with the world.
However, unless you have a brand name that is recognized by a ton of people in the internet world and that group of people is actually interested in your life, most of the time you write about these “mundane” things aren’t going to attract Google and therefore will not attract visitors.
Generally celebrities are the types of people who can get away with writing, tweeting, ect… about their daily life and get a ton of people writing back to them or constantly re-visiting their channels (social media, websites, ect…) to learn what happened to them today, but the average person doesn’t have this unless they eventually develop a following.
Note: Plus you have to consider that when you write, there usually has to be a purpose behind it. When I write on any of my sites, my purpose is to inform and solve a problem for my audience. In this article for example, I am sharing an experience in a topic/problem people have an offering a solution.
You should start to think about your blog/site/page as being that. It will give people a much better incentive to visit/re-visit it vs just talking about a thing that happened to you which may not necessarily be interesting to most people.
Where do keywords fall into this?
You see one of the key points for any blog to get spotted is by the keywords it’s targeting. A keyword is basically a way for Google to find your site when neither you nor it have any recognition with any groups of people.
Not to mention the fact that by keyword targeting, you are attracting like minded people who are interested. A keyword can actually be the title of a subject or question people have about a topic.
Think about being stranded at sea, on a life raft, but without any flare gun. Without it, there’s less chances anyone will spot you, but with it, you have better odds. Well keywords are like the flare gun for Google to come and find you.
I always tell people that when they blog, they should do so about a specific topic to attract the right kind of audience all the time. All about keywords.
Now that you know this, how can you add this tip to your pages?
A) Whatever new blog posts you write from now on, always target keywords.
B) Any old posts you have, you can add keywords within the content of your posts as extra content that can then be re-spotted by Google.
How do you identify what keywords to use?
Well that is entirely based on the subject of your site. What I mean by this is that you need to identify what your blog is aiming to achieve. If it’s nothing but an online journal of your life, then you need to rethink where it’s going unless you live a lifestyle that is connected to something that people like.
Ex: You like to travel so you start a travel site. I would tell you to target keywords of popular travel destinations you’ve been to so you can document them and show off to people.
Ex 2: Maybe you like to talk about raising your kids. I would tell you to target keywords that relate to questions/issues parents have raising kids and/or something that is related to what you’re writing.
Note: Remember, the goal isn’t to necessarily JUST blog about your experiences, it’s to attract the same kinds of audiences who would be interested to know about those experiences. How will those audiences find you? Through Google, but they will only be able to do that if you target the keywords they’d type.
2) They don’t actually have any good amount of content.
Now this is another big one. If your posts are less than 1,000 words and even way shorter, you will not get the kind of recognition by Google that you want and thus no traffic.
Even if you target amazing keywords, the amount of content you write on EACH blog post matters a lot. Therefore aim to write more.
For existing posts you have on your page/s, add more content to each one (in addition to keywords). Several hundred words are not enough anymore. If you want traffic, you need to write a lot more per each post than you ever had.
3) Are you sure you’re really not getting visitors? Check this to be sure…
If you don’t have it, get Google analytics on your site. Forget any plugins or tools that say they record traffic, I trust nothing more than Google analytics. Also get webmaster tools.
Now if you already have it and it says you’re getting 0 traffic, either you installed it incorrectly and/or the code was broken. Lots of times sites, especially nowadays with WordPress, WiX and other platforms update quite often and some of these updates tend to break tracking codes, forcing a re-install to be done in order to continue measuring the stats.
I have had moments on pretty old websites that had massive falls in traffic all because the code suddenly broke for the reason I mentioned above and/or something else. Either way, make sure you have an analytics code installed to the site to measure if you’re getting visitors.
If you currently do have this set up, then I challenge you to make the first 2 changes to your site I talked about above and see how the traffic numbers change. I promise you that by proper keyword targeting and writing more content, you are guaranteed to get more attention from Google, more rankings and obviously more traffic.
My final thoughts:
Here’s the thing: Those 3 tips I gave you are good, but they are more applicable to people who know something about blogging. If you’re a new person, I would tell you to not prioritize those 3 tips right now and instead to follow this specific set up for making successful blogs.
Now keep in mind that if you have an existing site, you may be confused as to where to go when you start reading it. Here’s the solution to not letting that stop you:
1) Just treat that guide as a new layer to be added on top of your current site. Forget the previous things you’ve written and focus on implementing that guide’s tips from now on.
2) If you find that by reading that guide that your blog may not be suitable to market or get traffic with, you will have to consider possibly making a new one. For this situation, I would recommend you tell me about your site below and I’ll help you figure out if it’s a topic you can salvage and get traffic from or if it’s worth it to begin a brand new one.