When you read the word “massive traffic”, what number would you equate to that? A 100 visitors everyday? Maybe a 1,000? Whatever your estimate is, through proper keyword research (and equally proper content writing), your website can get an ever rising amount and break those numbers easily.
As someone whose site/s get that type of traffic daily, I think I know a thing or two about that so today, I’d like to walk you through how I personally research and find keywords by providing actual examples of from my own personal experiences.
The key things I focus with keyword research is the following:
1) Always have a niche audience in mind.
Every website I have, has it’s own specific niche audience that is being targeted. Without this starting frame, you are wasting your time because there are literally an infinite amount of keywords out there you can find, but the ones which will get you the traffic and make you the money are those that are specifically targeted towards a niche audience.
2) Know the niche audience. And I mean really, really know them…
So far, we have 2 key things listed and yet none of them actually have anything to do specifically with keyword research. But it is absolutely critical to understand these 2 key points before you even start looking for terms. Think of it this way:
- You simply don’t build a house without a blueprint.
- You don’t drive to a faraway place without a GPS or road map.
- You don’t make a presentation to your boss or fellow workers without a Power Point, or at least some sort of plan.
In short, you don’t look for keywords without having your niche and understanding it, period. And what does understanding it mean?
What does it mean to KNOW your niche audience?
Think of yourself as someone who owns a store that sells specialty items, say emergency items in the case of blackouts, disasters, ect… That’s quite the niche (and I actually discuss this one specifically here).
But let’s imagine a customer walks in and asks you (one or more of the following questions) what you would recommend he or she buys for their home that’s of a certain size, certain amounts of rooms, that would help them maintain their home in case something happened (maybe keep the power on), products or tips for maintaining their food should the power shut off, ect…
These are all niche specific questions and you as the store owner and technically the expert in this field, should easily be able to answer ALL of these questions.
If you can’t, you’re going to need to hire someone who knows this stuff and/or prepare to close down the business because without the knowledge to answer these questions, you have no…business being in it.
You need to know this niche. Whether it’s the example I mentioned or whatever niche topic your website is currently focused on.
3) When you know those 2 key points, you’re ready to find the terms and here’s where you start…
Knowledge on the niche leads to knowledge on what the niche audience types into Google. This is what ultimately leads you down the road of finding MANY search terms, discovering which ones get the most searches and ultimately leveraging them to leverage the niche audience that types it.
4) Think up any question/problem/topic your niche audience may type. Make a list based of it…
Remember that store owner who was ready to answer all of the customers questions? How do you think they were able to do it? They knew their niche, that’s how!
And when you know the niche audience, you’re easily able to write down all of the possible questions and topics they can come up with.
From there, the key is to list them out and for that, I will use my own personal example on THIS website. Now as the technical “store owner” of a niche site that has to do with making money online, what types of questions/problems/topics have I personally experienced and have seen my niche audience write about often?
Here’s a few things which came up:
That’s some pretty common stuff people look up online. They are topics, they are all keyword and they are all niche relevant, at least to me. But that’s just 5 terms and while they all work and I know about each and every one of them, we can and should go deeper.
5) Take the terms you found and see if there are “branches” to them available.
The terms I used above are very vague. One of the key points further down below will be about filtering out the many terms you find so that the ones you keep have low competition and high search volumes and in the case of the terms above, you’ll probably have one thing (visitors) but not the other (low competition).
In those cases, you have 2 options:
A) Find a LONGER version of the said term, aka long tail. So in this case, I’d just add a few more words to the terms above until I’d get it to a point where when I’d research the terms, I’d get both a good traffic number for it and low competition.
B) Branch out…look for much more specific terms related to…say the ones above. For example:
Sometimes, there will be terms you find that are general (red) and sometimes it will be necessary to go deeper (branches). Either way, EVERY single thing I listed above can be a keyword, can be blogged about, ranked for and attract visitors.
6) Filter out the terms…
With the whole idea of knowing your niche, keywords and their branches, there’s really a whole bunch of opportunities available, but your time should be spent chasing the terms you find which can yield the greatest return and many of the terms you find, while they may seem logical to YOU in that other people will type it too, just will not get much traffic.
So how do you filter it out? Well as I said above, you need traffic and low competition. What kind of numbers do I look for? Well here’s my assessment:
Now right here I need to stop for a moment because there will be those of you who question my position on the low traffic numbers. Why should I aim for 10 or more, why not aim for a 100 or more? Maybe a 1,000 or more?
Well no one is stopping you from doing that. In fact, you should look for terms that big first, but consider the following position:
Your blog has to grow to get visitors. It has to target search term after search term. It’s difficult enough to find 100 search terms which get big search traffic and when you exhaust them (meaning you wrote about them already) and need to find others, but have a hard time finding the big ones again, you need to broaden your parameters.
In my case, after writing over 500 articles, I had to look for lesser popular keywords. But you know what? Most of them had such LITTLE competition that ranking on the first page was NO problem. So don’t always go for the biggest terms you find, go, basically for ANY that get traffic.
Now in terms of finding the competition, here is a free way I do it.
As for discovering how much traffic your search terms get, well I keep it simple and use Jaaxy (it also shows you competition, so you easily get the research done faster). Here is how Jaaxy works.
7) Once you filter them out, it’s time to write about them…
This is where we get into content creation. Your keywords and content work together to attract Google to your site and thereby making them rank you and give you traffic on the other end. Here are tips for creating great/good content.
And also, when you write titles, utilize the following tips so you get more traffic 🙂
8) Bonus…product review terms.
There will MANY keywords you will always be able to find via products that come out and are associated to your niche topic. In the case of these products and the keywords, it’s really simple:
Add the word “scam” or “review” to most product review keywords to get them to a low competition and high traffic level. Most product reviews and their main terms generally have a high traffic and are themselves a HIGH competing term to rank for, but simply adding “review” or “scam” to said product makes the term much less competitive and much more “Rankable”.
My final thoughts:
And that’s how I personally do keyword research people. With each term I find, be it one with low traffic or high, as long as the competition is low and as long as my content is good, it’s just a matter of time before Google picks it up and gets me the visitors for it.
And the more I do this, the more visitors I will get (as will you)! I have consistently used those 8 tips to generate well over a million visitors to my sites over the years, possibly millions.