Webinar Scams Are Everywhere And Here is How You Can Avoid Them.

Webinars have become the new funnel strategy for many online businesses to get clients and customers, but most of them in my experience have turned out to be scams in that they promised to “reveal” certain things, generally related to making money that then turned out to be nothing more than a lead into a call to action for you to buy something very, very expensive and in the end you really learn nothing.

Most places and people who host these things typically catch people (and myself) like this:

  • We get asked to sign up (usually opt in) to a free webinar that will give us valuable information. 
  • In my case, when I buy make money online products, inside them are also more webinars aimed (some recorded or some that are promised to be shown live on so certain date/s) at giving me more information.

However, speaking personally, I have noticed that the progression of these webinars (which I originally assume are supposed to be online workshops or lectures) seems to follow a similar formula and that formula has become my personal reference for noticing if they are scams:

Here is how the typical, hyped and low quality webinar works:

  • In the beginning, they (whoever is hosting) will tell you about how much money they’ll teach you to make.beware of webinar scams 
  • In the middle, they will tell you about their history about how they went from being broke to rich (while still pointing out those bullet points on how much you can make if you follow their system).
  • In the end, (and if you’re lucky because this happens rarely) they will only give you a brief and vague strategy they used to make money. And it’ll just so happen that this moment was really the only part of the whole thing you came there for. They will also typically follow up by telling you that they will teach you the same if…
  • BAM, you pay money. Usually around this time, to keep you watching, they’ll also go through a checklist of valuable things you get from buying their program. Usually there is an “act now” or a discount to keep you there.

But for the most part, this webinar sales funnel eventually leads people into high ticket programs, which I mostly advise staying away from.

These are also common schemes that take place in the MLM world as well. You will be given a link to access some sort of “special presentation” very often instead of having a single person talk about their success, you’ll get a pitch about an opportunity, success stories, and then the pitch to what is commonly an MLM scheme. Beware of those too!

So in most of these cases, all I usually extract from these is the brief, yet questionable history of the host, that somehow money can be made if I follow their system and of course, that I can only get it if I pay for it.

Thus everything that I listened to and saw turned out to be in my opinion just a roller coaster ride that didn’t lead anywhere but to a sale.

Unfortunately many bad programs and few good programs have used this type of formula to get people into their horrible systems. Some even continue using them after you make a purchase to further up-sell you to more offers…

Back to the topic: These are not informative webinars, they are just sales pages which are scams!

And to spot them, you should look for the same flow I just showed you when you’re watching. The reason being is that almost all of them follow that same progression and in my case, every single program I’ve purchased afterwards based on that model has turned out to be a very low quality program.

In other words, the quality of the webinar usually indicates the quality you’ll get from the program.

If in the beginning and middle of it goes along without providing any value other than secrets to how money was made, that you should stick around to learn how it was done and of course there is mention of the background of the person that mentions them “making it”, assume you’re about to get involved with some kind of scam.

Workshops, AKA seminars do this a lot too:

In fact, they were in my opinion the original model for what I see today being done in webinars that I disagree with. Hype is presented as value and value is only given if you buy something.

In fact, while I was writing this article, a memory of business event I went to long ago popped up and when it did, it hit me how universal, genius and deceptive the sales angles are with many programs that are supposed to host workshops, not sales funnels.

That business event was a 2-3 hour real estate seminar which also tried to get me to buy their training after it was done. 

I took about 5 pages worth of notes which I considered to have incredible value, but when I left the event and had people that knew I went there ask me what I learned, I literally had no other information to give other than the most common knowledge everyone knows about real estate which is to buy houses at a low price and then sell them for a higher price for profit.

Isn’t it amazing how suddenly 2+ hours worth of presentations and 5 pages of note taking amounted to nothing but general knowledge? Well it’s carefully designed this way to keep you interested and thinking that you’re going to get more if you buy. 

Note: And by the way, I did say they tried to get me to buy something right? Well at the end of it, they were offering attendees a $500 “offer” to sign up for their real estate courses. 

I also occasionally meet people who have gone through these types of “workshops” and I can quickly spot if they learned something or not based on their reactions when I ask them questions. Usually if they give me some kind of vague information, speak in an exaggerated way or act pretentious, it is a sign they attended a bad event because the hype they were fed is now something they are believers in.

Webinars have unfortunately been using this same scam structure, except in the digital world and they are being done so often because they are cost effective and easy to set up for people but unfortunately the same low quality passed for high quality information is spread to get people hooked which is why I showed you how to quickly see them (based on their beginning-end structure).

How do you identify a good webinar?

Generally by the specific value they gave you when you watched it. The bad webinars mainly provide hype and less than 10% value in my experience, if any, whereas good ones provide far more value than hype.

I’d say a one which has 50% valuable information or more with the rest split between hype and a personal story to compliment the value is good in my opinion and it is also one of the signs that you are making a safe investment.

And as for the hype, in good ones it should only be there to get you to take action and while generally the good ones also try to get you to buy something, at least they actually show you specifics on how things are done so you aren’t entering into whatever is being sold blindly.

There are also cases of seeing good webinars, but with promotions that I would not necessarily recommend.

For example…

Sam Ovens does a good job of this, and do places like Authority Site System, but in comparison to this one, they aren’t as good in my opinion. And it’s from that program that I earned this much in sales.

Furthermore, there are 2 more things that raise the value of it immensely:

A low price, without up-sells. Be very careful of BAD webinars which try to get you to buy something for a low price because usually they also have up-sells.

Should be attending a live event, ask questions about the prices, and if there are up-sells. If the event’s host isn’t providing that information, it is a bad sign, but for your own protection, I would specifically ask the host about ALL the prices within their program.

Should they ignore the question or state that there’s products that are beyond, say a $1,000, be very careful. I would see that as a very bad sign. 

As for good webinars, they may have up-sells further down the line, but they give you enough usable and valuable information to put to use and make money with before you will be sold the next thing, but at least by then, you already know that you’re getting involved with someone/something you trust. 

In the end as long as there is an actual online workshop where you get to actually learn things you can use and it is transparent, it is generally good, but if it turns out to be nothing more than just a sales page which many of them are, then it is bad.

A great example of places where you can get great value from webinars is Wealthy Affiliate:


In just 1 month, just these 4 gave incredible information that helped those who viewed them with their online businesses ans right now I would say out of all the programs that have webinars, Wealthy Affiliate has the most high quality ones.

Now to be fair, to access these webinars, you need to join a premium membership level they have at $49 a month, but you can check a large chunk of the website and even do a lot of their training, for free, so check that out first.

Now that I’ve listed how to avoid real webinar scams, I’d love to know if you have seen programs and people try to pitch them to you and if so, what were the names of these programs? 

20 thoughts on “Webinar Scams Are Everywhere And Here is How You Can Avoid Them.”

  1. Why is there a sales pitch at the end of this, showing you how to make money online, that is free with no hidden costs? Anyone click on the link. I’ll wait and see if anyone tells me this is legit.

    • Hi AJ, you’re welcome to check out the page where I talk about the program and I totally get why you’d think it’s a bit ironic to have an article talk about webinar scams, to lead into a program recommendation, but all the things I indicated that people should avoid in webinars is not present with this program and you’re more than welcome to read the 100’s of unbiased comments on the program here to see if it’s legit.

  2. This is an interesting article I’m just curious why it’s dated for 2019 but these comments go as far back as 2016.

    • Hi J, I originally created it in 2016, and then updated some content on it, and when this happened, I updated the date as well.

  3. It is just UNREAL how even Facebook has become over saturated with these clowns. Their endless promises or gimmicks for revealing how they launched their website or e-commerce business or email campaign that allegedly generated 1-zillion dollars overnight. All gynormous smoke screens for their ridiculously overpriced workshops or sales packages. I almost LOL whenever any of them actually calls me, per the required telephone follow-up or “pre-screening” mumbo jumbo. Just to give them the deer-in-the-headlights letdown that I’m broke and can’t afford their $6k training course.

    • Yeah you pretty much summarized how these scams operate too Leanette! Personally, I never give them my real phone number because I know even if I don’t turn into a good lead for them, it may be likely they’ll try to sell that email via a solo ad or to other companies/people for a price. Therefore, I never give out my real number.

      Either way though, I do tell people to watch out for particular “symptoms” in these webinars and identify if they are scams. I do also tell them about Wealthy Affiliate as being one of the most legitimate places in this industry and at least their webinars are of actual value and not a fishing rod for leads.

  4. I thought I was the only one that noticed this. It is so disappointing. I don’t think most of these webinars are live, although they claim it is. I have stopped wasting my time on some of these, because as you mentioned, they gives nothing of value, but in the end hit you with the ridiculous price point. Thanks for the post.

    • Exactly, they are, most of the time, recordings Kay and you have also seen through these webinars like I have, good to see we agree on this! 

    • Its hilarious when the “online webinars” actually have a notification on your phone that allow you to pause the video.

      • It’s not just on the phone, it’s also if you view it on a laptop/computer. I also notice a lot of these places also have fake visitor counts and the illusion that you can participate in the chat, when in fact, you can’t.

  5. I like how this is about webinar scams rather than legitimate webinars. Everyone talks about something that is good and that works, but not enough people talk about what does not work. I can also really relate to this. When I have searched ways on how to make money online, I have seen some of those videos telling you how you can make so much money, but not tell you squat on how to do so. I really like how you show how to also spot good and bad webinars. Overall, this is some quality content!

    • Hi David, thank you, I’d like to add that often the bad webinars actually do point to things that don’t work, on a topic like making money online, and this is done to further funnel the mindset of the people listening that the person delivering the webinar is the only legitimate option. 

      It’s a very clever trick, but I do believe most of the people who do provide bad information in webinars or even scams often times don’t even think they are doing that. 

  6. Hundred per cent right. These webinars are similar to the expensive offline training offered for the property business and wealth creation schemes of previous decades. Certainly I’ve found WA to be one of the best training sites around. No scams so far. I’m completely happy I’m getting value for money and I’ve learnt a lot.

  7. Oh man, it really makes me laugh when these guys hype it up and don’t deliver. One thing I’ve realized is if the product is good quality there is no need to sell it. The features will sell itself.

    And the timing for this post is perfect because mid way through reading I got a call from supposedly my bank offering me a new credit card. That should never happen!

  8. This article is so true, as so many people fall for these scams and unfortunately I have been one of those people. I signed up for a webinar where the presenter made me so hooked, that I bought his program straight away but didn’t get much out of it at he end. I felt cheated and angry at myself for believing him and the fact that I have wasted money that I could use in a much better way. As there was no refund guarantee, I was stuck with the product that was way too expensive for what it was and I have learned a big expensive lesson out of this experience. Your article will help many people to recognize what is good deal and what to stay away from. I only wish I had read this few month ago. Thank you and keep on providing great value to people.

  9. Nicely done. I’m a very lucky girl because I think I got my “scam” education early on and not at my expense. I went to one of the real estate seminars you talked about, (They were everywhere in the early 90s) with a boyfriend. The host was an extraordinary motivational speaker, I will give him that, but he didn’t say anything. He would also get a little aggressive if someone didn’t seem to be “into it”. Like if you weren’t, you had no ambition and would never succeed.

    Well when the host finally wrapped up his pitch, I was ready to go and start ranting about learning nothing when to my shock almost the whole room including my boyfriend, gets up and literally runs to the back of the room to the purchase area they had set up back there.

    I think my mouth was hanging open a bit. When I looked over at the host he was surrounded by people clamoring for his attention. He by chance happened to turn a glance at me and he had the strangest look of satisfaction like he was mentally doing a dollar count and didn’t care if I saw it at that point.

    Well my friend never accomplished anything with the course and when I read through it I could see why. Now almost everything webinar, seminar, whatever that I run into is almost a replay of that day.

    So yeah you pretty much nailed it. Thanks for your insight.


  10. Awesome Vitaliy, I have taken down some notes so that I am aware of the format of how these webinar scams run and their general way of being turned into a sales event rather than an informative educational event.

    It is like they have an ulterior motive for you to attend (to sell you something!)

  11. Hi Vitaliy
    I see you have significant experience with online business and I think it is really great you share this experience with others. Personally, I haven’t participated a lot of webinars, just few ones and these, as you mention, were more like sales pages so I lost trust in this way of learning. What I don’t like about webinars is that you have to watch them to understand if it is a scam or not so at the end it means wasted time in case it is a scam.

  12. Yes, I suppose webinars are like the online version of these scammy conferences that people attend. They go along to the conference hoping to get some valuable information about how to be successful, and then they end up being given a sales pitch to buy a product.

    But I wonder how different this really is to those of us who write articles for a website and then use that as an opportunity to funnel people towards a particular offer. People arrive at our websites looking for valuable free information. Sure, we give them that, just as you have here, but our real reason for doing it all is to make money.

    What do you think?

    • This is a very good question Marcus and there are a lot of writers who do indeed do the same exact type of thing as scam webinar do, but what I have found is that people who write genuine reviews and give plenty of information about the said topic and THEN funnel to another program generally get higher conversions.

      I would treat articles that follow the same pattern as bad webinars in that if they don’t give you an answer to a question early on, then you should leave the site.

      I also find that in webinars people don’t know what to expect when they watch other than what they were originally promised. When people visit articles, it is generally because they have a specific topic in mind they want to know about which makes it harder to keep their attention if the writer instead of speaking about the topic steers to the sales pitch.


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