Webinars have become the new sales strategy for many good and bad business people to get clients and customers, but MANY of them in my experience have turned out to be scams. And here’s how:
Many of these webinars promise to “reveal” certain things, generally related to:
- Making a lot of money (It’ll be the main topic of this article since my site deals with making money online).
- “Revealing” some sort of health related breakthrough “Secrets”.
- “Revealing” some “secrets” to things like succeeding with love.
- “Revealing” the “secret” to whatever subject you are having a problem with and want a solution to.
And “all you had to do” was just watch this webinar. But by the end of it:
It would turn out to be nothing more than a sales pitch for you to buy something very, very expensive.
And what’s even WORSE is that when you look back at that same webinar you watched, you feel like you actually got nothing out of it.
1) No real secrets were revealed.
2) No actionable strategy was revealed on how to make money, get better health or attain better results in “list your subject of interest here”.
3) Basically, you feel like you were only sold a lot of hype, just to get you to pay a lot of money.
4) In short, you feel like you were lied to.
Well there’s a good reason you feel this way and it’s the same reason why you found this article: It’s because you probably experienced what is known as a webinar scam.
I’m going to show you how to avoid these things and identify which ones are legitimate. The truth is, many good and bad ones play out the same way initially, but it’s what they pitch to you on the back end of the webinar that determines if it is a scam or not.
Everything you need to know about spotting webinar scams explained:
Some quick info about myself before we move on:
And if you’re just looking for info on webinars and other subjects, that’s totally fine too. Let’s get to that subject:
Here’s what a webinar scam might look like:
How people usually find webinar scams (And why they don’t even know it):
The truth is, webinars and the people who make them find you via many different marketing methods:
- Online ads through places like YouTube, Google, Facebook, ect…
- They also email their subscribers and then have their subscribers email you.
- In short, whatever subject of interest you have that has the potential to make someone money, will usually have some sort of marketer make ads to find you.
You look up a video on YouTube related to say making money online.
Before you know it, you’ll have ads from “success stories” and their ads popping up for other videos you watch saying they have the “secret” to making money online and that their “exclusive webinar” is going to “reveal that” if you join for a “limited time”. And I’m quoting many of these words because they’re nonsense.
And also as soon as you visit the webinar page and sign up, congratulations. Your IP address has also been saved and if you’re on Facebook, you’ll also see similar ads for it there. It’s crazy how this marketing can spread like a virus and I know all of this because I do internet marketing.
Anyway, if you take out the make money online example and insert something like dating, finding the cure to a certain health condition, you can also bet there will be similar ads and webinar pitches coming your way.
But once you sign up for this “amazing, exclusive, one time webinar”, here’s how it usually plays out:
Let’s say the webinar you signed up to watch is related to making money online:
1) You get a bio about the creator of the webinar:
In the beginning, they (whoever made it) will tell you about how much money they’ll teach you to make.
2) The history of the webinar creator is explained:
In the middle, they will tell you about their history about how they went from being broke to rich (while still pointing out those bullet points on how much you can make if you follow their system).
3) This is usually the part of the webinar with a little actual value.
Towards the latter end of the webinar is when you MAY be lucky enough to get SOME valuable information on what you originally even signed up to see. So if it was about making money online, you might get a VAGUE strategy example here.
If you signed up for dating, you may get a little bit of an example of what to do.
If it’s about health, you may get a one mention of a product that’s good, or several (if you’re lucky).
But even if there is a little bit of value at this stage of the webinar, the thing is, there’s a catch:
They will also typically follow up by telling you that if you want the full benefits of (making money online or whatever subject you’re watching the webinar on), they’ve got something “special for you”:
4) BAM, this is where the webinar pitches the offer:
Hype is how a typical webinar starts. But it’s always meant to excite you for the offer and it’s towards the end stages of the webinar is when it’s finally pitched.
And it’s pitched in a way to make you think the offer is:
- So amazing.
- So exclusive.
- So timely limited.
- And that you get so many bonuses and value.
That in short, if you don’t go for that offer, it will “never show up again” and you’d be crazy not to “act now”.
With make money online type webinars, when they follow this particular order, eventually people are led into high ticket programs, which typically are for most part scams.
A special note on webinar scams involving MLM programs:
What I just explained about regular webinars playing out is also common stuff that takes place in the MLM world as well.
You will be given a link to access some sort of “special presentation” very often instead of having a single person talk about their success, you’ll get a pitch about an opportunity, success stories, and then the pitch to what is commonly an MLM scheme. Beware of those too!
A personal story about this MLM webinar nonsense I experienced:
Literally just yesterday (4/13/20), my cousin’s friend contacted me because his friend heard I do online marketing. He told me wanted to talk business and I recall this friend (we met before) being a cool dude so I said it was cool if my cousin gave me his number.
10 minutes later, I get the call and wouldn’t you know it, the friend is pitching me an “opportunity” and doesn’t have too much time to tell me about it, but has a special link he has for me with a 20 minute webinar presentation.
I already knew well ahead of time what this nonsense was about so I told him I know what it is and I’m not interested. Now I know he wasn’t trying to scam me and actually believes this, but the way he pitched it was classic MLM recruitment sales tactics that I know all too well.
So I just shut it down and told him I’m not going to be convinced otherwise.
What would have happened if I said yes:
I’d have to sit through that webinar and hear about how “awesome” this MLM opportunity is and how easy is it to make money and how if I act now, I’d be making a GREAT decision (yeah, ok).
I’d then be signed up to pay a lot of money every month for a service that likely doesn’t meet it’s price (I don’t like MLM programs because they over charge for the most ridiculous things, among other cons). And I’d be out money, having to recruit others into the same scheme to make it.
In other words, I’d be in a financial hole that began as an “opportunity” and ended in disaster unless I got others into the disaster. That’s not the way to do business.
So I told the guy that I like him, but I’m not joining and he needs to be careful and we ended on that note. I haven’t heard back.
But back to webinars in general. It’s often hard to tell the legit and scam ones apart:
Unfortunately many bad programs and few good programs have used this type of formula I just told you about to get people into their horrible systems (and even good ones).
Some even continue using them after you make a purchase to further up-sell you to more offers.
Now if it’s a good program with good value, I have no problem with that, but typically, its usually the bad programs I encounter that run these operations, so naturally, when I see a webinar playing out nowadays, I’m already expecting it to be a bad one.
There are some exceptions of webinars (again, in the make money online field) I’ve found that offered great value, despite using hype to sell their product. For example:
And that’s it.
Out of all the make money online webinars I’ve run across promoting make money online programs, that is the only time I’ve run across a good one that I would trust my money with.
But here’s one that’s even better (no webinar included):
Back to the topic: Most webinars are just sales pages (scams) and to spot them:
You should look for the same flow I just showed you above when you’re watching them.
The reason being is that almost all of them follow that same progression and in my case, nearly every single program I’ve purchased afterwards based on that model has turned out to be a very low quality program.
In other words, the quality of the webinar usually indicates the quality you’ll get from the program.
If in the beginning and middle of it goes along without providing any value other than secrets to how money was made, that you should stick around to learn how it was done and of course there is mention of the background of the person that mentions them “making it”, assume you’re about to get involved with some kind of scam.
Seminars do this a lot too unfortunately:
The flow seminars follow is almost identical to the way webinars do it in terms of selling you scams:
- You hear about some kind of “free workshop” or “free seminar” on stuff like real estate (very common with seminars).
- You hear that you’ll learn about ways to make a ton of money via stuff like real estate (or dating, that’s another common one).
- You enter the seminar, have a seat with tons of others who heard the same message.
- You get presenters who walk on stage and talk about their success with so and so subject.
- You get a “limited time offer” at the end of the seminar saying you can sign up for coaching if you ACT NOW. And very often these things also end up costing you $1,000’s but people buy them because they really believe in the message.
So be careful, because seminars can be just as much of a scam as the bad types of webinars.
How do you identify a good webinar?
Well we finally exhausted all the bad ways to find the bad webinars, so let’s focus on how to find the good ones for a change!
The general way of finding a good webinar is by identifying the level of VALUE they gave you when you watched it.
The bad webinars mainly provide hype and less than 10% REAL value in my experience, if any, whereas good ones provide far more value than hype. And it’s often very difficult to see the difference because hype excites people and they mistake that for value, so try to look for actual value and if it’s very little, back out.
I’d say a one which has 50% valuable information or more with the rest split between hype and a personal story to compliment the value is good in my opinion and it is also one of the signs that you are making a safe investment.
And as for the hype, in good ones it should only be there to get you to take action and while generally the good ones also try to get you to buy something, at least they actually show you specifics on how things are done so you aren’t entering into whatever is being sold blindly.
There are also cases of seeing good webinars, but with promotions that I would not necessarily recommend.
More examples of good webinars:
A great example of places where you can get great value from webinars (at least in the make money subject) is Wealthy Affiliate.
Here is an example of some of the webinars that are run within the site, which you can see as a premium member of it:
In just 1 month, just these 4 gave incredible information that helped those who viewed them with their online businesses ans right now I would say out of all the programs that have webinars, Wealthy Affiliate has the most high quality ones.
Now to be fair, to access these webinars, you need to join a premium membership level they have at $49 a month, but you can check a large chunk of the website and even do a lot of their training, for free, so check that out first.
Now that I’ve listed how to avoid real webinar scams, I’d love to know if you have seen programs and people try to pitch them to you and if so, what were the names of these programs?