Niche Website Case Study. How I Make Money Selling Drones.

Hi guys, today I want to “reveal” a project I’ve been working on a little bit over a period of a year, a niche site which sells drones and drone accessories and share how it’s been doing.

While my effort in growing it has not been as much as say this page I’m writing on right now, I have to say things have been looking up and I wanted to share the results of this “side page” I’ve had going. 

There are 3 reasons why it’s important to share this page with you:

1) This case study is going to demonstrate how a seemingly uncommon niche topic can generate money.

2) I want to help encourage people who have their own niche ideas to go with it (and to ask me if it’s good if they aren’t sure).

3) To show you guys that by following a universal formula to niche sites, ranking them and selling stuff on them, that you can do pretty well, depending on the effort you put into this formula itself! In this case, the method to making money is through affiliate marketing.

So let’s analyze the niche page briefly:

The name of the page: TheDroneAdventure.com

Age of the page: About 1 year.

How many posts and pages do I have on it? 52. 50 posts and 2 pages.

How much traffic does it get daily? 30-50 organic. Not a lot (yet).

Update: Now it gets about 50-100 visits daily.

Which affiliate program do I promote these products from? Amazon.

How many sales has it made? I don’t have an exact figure, but I estimate it’s around $200 (Here’s one that made me way more).

Obviously nothing huge, but the majority of sales have actually come in 2018 since the page has grown and matured in Google’s rankings in the past few months. 

Now it is also important to know that there have been some sales where the people who clicked on my links did not buy the actual product but something entirely different, but thanks to Amazon’s tracking, even if they click on my link, but buy something else, I still get the referral commission.

The only problem with that is that it’s often hard to tell if these miscellaneous purchases came from the drone site or another one I have up so I couldn’t exactly count them in the sales report. There’s also another different kind of niche site I run here, where I also make sales from.

For example, a person may click on my link to buy a wire, then decide to click to something else and buy a shampoo. I’ll see the sale for the shampoo but won’t know if it came from my page or not.

What kinds of things have I sold on this page? Here’s a list:

  • Drones obviously.
  • Accessories such as USB cables.
  • Various accessories for the drones themselves.
  • Carrying cases for them.
  • And more.

So far the majority of the sales made have been on the accessories side since they are cheap. Normally, the accessories I promote give me a commission of anywhere from $0.50 to several dollars. At this point, I don’t care too much about this, as I’m still playing around with the page, but in any case, I’ll explain the good and bad news about this niche topic…

Here’s a quick stat overview (not all of these sales are from the drone page):

niche site case study

So that report is for the last 3 months. Unfortunately Amazon’s reporting only shows 3 month increments so I had to estimate the $200 in sales value since it began last year, but as I said, the majority of them have come recently and that’s because the page has grown and ranked much better in 2018 than when I first started. In fact, here’s a chart showing that growth:

Because it has grown, proportionally, I got more traffic and more sales.

$200 in a year? That’s horrible right? No and here’s why:

I want to re-mention how LITTLE time I put into this page. 52 pages of written content in a year is actually quite low, as is getting 30-50 average visitors a day. 

Now if you take another example of a big page I run, then you’re looking at something like years of it being up, 100’s of posts and 5 figure incomes coming in yearly. 

The point of these 2 comparisons is to show that with more work on the drone page, more content and more traffic, these figures I pointed to can easily expand several times.

  • 52 posts and pages can turn into 100, 200 or more. 
  • 30-50 visitors can easily climb to 100, 200 or more a day.

The sales then can jump up several times and I know this since the initial stats prove the page is making sales. When a page sells many times, you know it has value and potential and that’s exactly what this niche site has demonstrated to me.

Plus, since the rankings have gone up since the last few months, consider I continue in the same direction that got me to that place, these figures are more than likely to happen. The only issue is finding the time to actually do this.

And this brings me to an important point…

Are you focusing on several niche pages at once? Don’t.

I’d say I have at least 4-5 active pages I’m working on at any point in time and I always set a goal to do any immediate work on the one which brings in the most money and obviously, it is not the drone page. If after I finish my daily work for the main page, and if I still have time left over and energy to keep writing, I’ll focus my attention on the other side pages I have, such as the drone one.

Goals for expanding the page and sales moving forward:

There may be those of you who read this who are in a similar “predicament” as I in that the page you have set up is making minuscule profits or none at all. To solve this problem, I have a few solutions, which I will metaphorically answer in terms of how I am handling the problem on this page I’m doing the case study on:

Here are the goals for my page, which you can and should apply to your own:

1) Produce more content. This is not a problem for me, the only issue is managing the time to write it all. The drone industry is growing and I have found MANY topics for which I can write at least another 50 articles on. Also in this niche, I have seen the competition be quite low, and I have seen many of the keywords I was chasing for this niche rank on the first page.

The key for content will be to find keywords involving drone topics and writing about them. This is the formula I eluded to earlier than I follow across ANY page I make and it’s what has made me the real money over the years. While the page in question hasn’t exactly been a full time profit page, I’ve had others which have done this.

Oh and by the way, if you want to learn this specific formula too, here is the program that teaches it step-by-step.

2) Possibly hiring a freelance writer. I’ve considered this for awhile, but will need to find someone who is actually knowledgeable on drones and knows not to copy content to hire them. In whatever niche subject your site is on, one of the BEST recommendations I can give you is to find a like minded individual who knows that topic just as well as you do, and then to outsource the keyword/content ideas you find and have them write about it. 

I’ve more or less considered the second option, but to me, right now, the first one is more important because if I can get the site up to a point where it’s profits can pay for freelance writer, then I’ll do it.

3) Ideally, I want the page to make $1,000 a month. While it will be tough to do this selling accessories and wires, don’t forget I am selling actual drones on the site, for which the commission value can get as high as $100 per sale.

However, selling high ticket items like these is tough since most people are not ready to spend this much, so this definitely explains the usefulness of selling low cost accessories. 

In any case, this is what will guarantee that the site grows:

Content production, period. Nothing is better for growing the page and sales than doing this. If you are having issues with rankings and traffic, this is the cure guys. 

I’ll keep you all posted on the progress this site is making over the next few months. I’ll also be doing a post on another, even older niche site I’ve had up which has made more than this one, stay tuned 🙂

Oh and one final thing: Do not feel that it’s necessary to start your own site on the same subject, especially if you don’t know it. You can make good money with just about any niche site topic and I prove it here

If you have questions on this case study or have your own site/niche question, let me know!

Update: Future plans for the website.

In 2019, I have been working so much on this main website, that continuing to run the drone one has not been easy. While it has grown, the key now is to try and get ads placed on the site, starting with possible Adsense and if the traffic grows to upgrade to Mediavine, which would allow the site to make more money and not have me rely entirely on affiliate marketing.

12 thoughts on “Niche Website Case Study. How I Make Money Selling Drones.”

  1. This case study is very inspirational. Although you have put in “little” effort you still have made more in your first year than me.

    My 1-year old niche website is up to 148 pages and posts but has still to make $100. However, like your website, it is growing and showing signs of turning a huge corner from 20-30 to 80-100 visitors/day. Yes, it’s that big a jump and this during the summer months in the U.S. when everyone is going on vacation rather than surfing the net.

    I totally agree that it is all about content. Whenever I am unable to publish 2-3 pages in a week, the number of visitors drops. Publish more pages and the number of visitors increases. Thanks for the information, keep up the helpful posts.

    Ed

    • There are many correlations worth noting here Ed, including the summer season drop you mentioned, this can affect niche sites that have nothing to do with outdoor activities for example and I can vouch for this as my site also saw a drop in traffic in the summer season. 

      Regarding writing more content and having that cause a spike in traffic, as the more you write, the faster Google comes in and ranks the new content, and this gets shown to your new audience faster, which in turn leads to more visits. 

  2. I believe every niche is profitable. And the drone industry has been growing immensely in the last decade.

    Even small children get their drones for Christmas or Birthdays. I am always surprised or even shocked when we have a field trip with our students at the school, and my students offer to bring their drones to make videos and pictures to capture the event.

    I don’t own a drone, but it is definitely a niche worth working on. Only last week I was in at Target store. Went through the toy section and it caught my attention that a complete aisle had only drones. Cannot wait to see your site grow into a monthly 4-figure business.

    Oscar

    • Hi Oscar, yes, drones are booming and your experiences are certainly evidence of this! It’s one of the reasons I decided to start a niche site on them.

  3. This is good stuff man! I always appreciate it when affiliate marketers show what they are really making with their niche sites. 

    It takes time for sure…but even $200 over the course of a year is impressive. I mean, you created that from writing some product reviews…not investing a ton of time. And the best part is that these pages will keep making you money.

    And I agree with you on focusing on one, maybe two niche websites at a time. I recommend getting one to the point where it is making some money, and then look to automate and leverage writers to keep it growing…basically reinvesting your revenue in your site. Then you can start thinking about new niche websites.

    Thanks for sharing!

    • No problem! Yeah you’re right about automating a niche site once it makes money, but it’s hard to find trustworthy freelance writers, which is why I gave a few tips here on that. Although even if you do get one (which is GREAT), I’d still let them help you build up the other sites, not your main one, as I believe the money making site should one you only work on, while the others are built up by the writers and if they do get built up fine, then promote the writers to your main site and have them work there.

  4. Hi:

    I just finished publishing my first website and I’m looking forward to seeing how it goes. I appreciate your honesty regarding the results you’ve achieved so far.

    Have you given any thought to providing more insight on the “How To” build a site? I was thinking along the lines of finding Keywords & selecting a niche’. I’m thinking that if you offer “insider information” on how to build a successful site, you might build & hold the interest of folks more regularly. 

    Steve

    • Hi Steve, I am already doing that with this site and the focus on creating an online business, which has to do with building successful sites focused on niche audiences 🙂

  5. Wow, thanks for doing a case study and sharing this information with us. I am new to building niche websites online and knowing others are finding success in it without even focusing their full energy is very motivating. I just want to go work on content now haha. Definitely looking forward to more case studies from you!

    I do have a question for you. When you were building out your drone site did you first focus on selling lots of small ticket items or were your first posts promoting big ticket ones?

    • I actually started with writing down informational type posts on the subject. Then when I started writing up reviews on drones, they were in the high ticket department. Although after seeing the conversion rate be pretty low for that, I decided to expand my product review base to cover less expensive drone models.

  6. Inspiring case study. It seems I always look for new ways to grow my niche website but it always seems to come back to creating more content. Its that big elephant in the room that I don’t always want to believe, but the only proven tactic that seems to be timeless.

    With your drone website, are you promoting it via social media or any particular method? Or just relying on pure organic traffic through getting ranked for common keyword search terms?

    • So far it’s purely organic Cameron, but I did do PPC ads for some product reviews while back, but their conversion wasn’t so good, so I turned off the ad, I did make 1 sale for a little drone, made about $50. The main reason I did it was to test the site’s profit potential and PPC is one of the best, fastest ways to do that.

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