For years I’ve used 2 particular places to buy very cheap, and just as importantly targeted website traffic.
Through properly using them, I have also been able to generate some sick profit numbers and today I will share with you what those places are and how to correctly utilize them the same way I do.
How much traffic are we talking? The numbers, from just 1 of the sources below:
If that pic is too small, here are the details: I am currently buying traffic for 3 websites and through this source, here is how many visitors it has brought me and how little I paid for it:
1. The top most page has 99,566 clicks (visits) and for each click, I pay an average of $0.07! A little over a nickle!
2. The one right beneath that is a weight loss page I run. It’s an off and on campaign, but the traffic is ALWAYS there. 37,714 clicks and also a measly $0.07 per click!
3. A recent campaign I ran on drones started about 2 months ago. It currently has 586 clicks and I also spend the same amount.
The point is, I know how to utilize the following source to get visitors and I wouldn’t be spending my time on it if it didn’t make me any money, thus there is profit in it, a lot of it honestly…
Ok, let’s move on and find out what these sources are, as well as how to get these same numbers I did (and higher!):
Let me start by saying that there are many sources/places to purchase website traffic on the internet and my experience has shown me that for the most part, it is like a sea saw, where one side is quality, laser targeted visitors, and the other is junk visitors. I think that even if you are hearing these terms for the first time, it’s pretty obvious what kinds of visitors you want…
Based on that sea saw understanding, the more you pay per visitor, generally the higher the quality of that visitor (meaning they will likely buy) and if you pay very little to get massive visitors, you are generally purchasing very low quality visitors to come to your page (meaning there’s no chance they will buy).
Naturally this experience would make one think that a big investment is needed to get higher quality visitors, but the truth is that it’s not. If you do a little work and use a little bit of intelligence, you can absolutely get REALLY high quality visitors for VERY cheap costs. How cheap are we talking?
Well let me give you an example:
When you spend $0.05-$0.10 per website visitor, you’re basically spending little/nothing and if you do the right things, then even making a single sale is already in the profit area. For example:
If I am selling a $20 product, and paying $0.05 per visitor, guess what? I can get away with getting at least 400 visitors (that would be the break even level) before I would start losing money through the method I will show you and the good thing is that in addition to the VERY cheap option you are getting, I will also show you how to maximize the potential that EACH of those people who visits the site actually buys the product.
If you don’t believe me when it comes to those numbers, here are some real case study numbers.
So you get a number of things here:
- Cheap visitors.
- Converting visitors (they’ll actually make a purchase).
- Maximum profit.
Ok Vitaliy, so what are these sources of cheap, but targeted website traffic?
It’s not even a secret, it’s just that people either don’t know about them or are afraid to use them…but here it is:
Here are the 2 best places to buy cheap website traffic:
95% (if not more) of all internet traffic goes through the following 3 sources: Google, Bing & Facebook and all 3 of those sources provide their own advertising networks so you can BUY visitors from them:
- Google = Google Adwords, Adwords Express.
- Bing = Bing Ads.
- Facebook = FB Ads.
With the exception of the FB ads, I only use the first 2 and I find that it is more than enough to get me cheap, high quality visitors CONSISTENTLY, completely contradicting the whole “rule” of the sea saw I talked about earlier.
Ok, so how does one use these sources to buy cheap traffic?
It is actually simple:
1) You create an account on both those networks.
2) You identify specifically what you are selling on your website. If it just 1 product, fine, if it is several, segment them because you will need to create separate ads for EACH product (trust me, this is the most profitable way to do it).
3) You identify the keywords potential buyers will type into Google and Bing if they are looking for the products in question.
4) You create an ad with the keyword/title of the product in it, so it is EASY for the browser to see the ad when it pops up.
5) While the chances of a click are basically maximized through the first 4 steps, it is important that your page that visitors go to is good enough to get them to actually make a purchase (get high conversions).
The 5th step is arguably the hardest because if you lack experience in online selling, it will require testing and perhaps even re-framing, re-writing your sales page/s.
You have to understand that my strategy ensures the following:
- You WILL get visitors, it is absolutely simple through this strategy.
- But whether or not they will buy will require a different strategy that is unrelated to this whole topic.
And the beauty is that these 2 sources operate in a way where you ONLY spend money for each click, which means your investment isn’t a gigantic one, you will literally only spend as much as you want to. This is another HUGE reason why you really need to start using these 2 sources, especially if you can’t spend a lot to begin with…
Here are 2 specific tutorials that will ensure you do everything correctly:
1) Tutorial 1: It is my personal guide on Bing ads. It’s free to check out and I absolutely recommend you do. Fortunately if you read and use that guide, you can also apply the same thing to Google Adwords, so that one tutorial is already applicable to 2 of the biggest traffic sources on the internet 🙂
Again, you seriously need to take some time to read that tutorial because if you really understand it, I promise you that any future investments you make to get traffic to your website are going to be the most cost effective they can be possibly be and you WILL save more money than you can imagine, guaranteed.
2) The second tutorial is all about getting traffic to convert in which I will basically show you how to structure your website and pages so that the incoming visitors (who are already good, potential buyers) will actually make a purchase.
Other “noteworthy” traffic sources worth mentioning and why you should avoid them:
1) Solo ads. I guarantee there will be people who ask me about this. I used to be pretty open to using Solo Ads, but today the only way I’d justify ever using this approach is if you have a lot of money to spend that you don’t care about, which I doubt is the case for most if not all of you (including me). Here is what solo ads really are.
You see, I look at Solo ads a form of “pimping” out one’s email list to one or more buyers willing to pay a lot to get it. Add to it, the price of purchasing a solo ad is also extremely expensive.
I would say that even for the highest quality visitors, you’re going to pay $100 or more for about 100 or more clicks in some places. And remember, the highest quality solo ads will give you the “highest quality” buyers (or so they say). Whatever, let’s assume that’s true…
Compare that to my approach where you spend pennies to purchase actual high quality buyers. Let’s compare:
$100 for 100 clicks (visits) and I assure you, not all of them will purchase your offer, in fact, less than 50% will in 99% of all cases.
Now compare that versus getting 100 quality visitors, at $0.05 like I showed above, via my sources, you’d pay $5.00.
You’re saving $95 in advertising and still getting the same (possibly higher) quality visitors. Come on…
2) Junk traffic sources. Just by the name, I shouldn’t even go further in explaining why it’s bad, but I will just for argument’s sake…
There’s many traffic buying sources out that which can actually send you 1,000’s and even millions of visitors. In many cases, a majority of those visits are bots (fake users) and/or people who will never in a lifetime buy.
Though junk traffic typically costs very little, the ROI (chances of a sale) is 0% in most cases.
My final thoughts:
In short, solo ads and junk traffic are basically the 2 sides of the sea saw I talked about earlier and it is the type of “opportunity” too many people (for lack of education) get trapped or tricked into using because it is easy to set it up but because people don’t know what’s really behind it, they don’t know that their investment is in fact a risky/failed one.
My options, the actual, traditional sources are still the best to use.
Need help with getting visitors to your site via my methods? Let me know…
If you are looking to purchase traffic, read the 2 tutorials above that I specifically told you to, and if you still encounter issues, let me know below the type of website you have and the type of products you are selling so I can help you correctly advertise them through Bing and Google.
Hi there!
I just started out blogging and I’m currently relying on organic traffic. I’ve not had much success yet, but I’ve just started out a few weeks ago.
At what point do you think it’s a good idea to start using paid traffic? Currently I have around 20 posts on my site and I’m promoting just a few products. Should I focus on building out my site first and have some more products to promote before I take the step in to paid traffic? What do you think?
Great article, very useful info for a newbie like myself 🙂 Keep up the good work man!
Nic
Hi Nic, I feel like I’ve seen that same question asked on this particular article, but in any case, I’ll give the same answer:
If you can correctly apply the same strategy to paid advertising like I do, and have about $10 to spare, then you can honestly do paid advertising as soon as your website has a product it’s reviewing and promoting. Make sure to run your first ad on that specific product and only target the product name keywords.
I wouldn’t get too caught up with this even if it works well, because it may distract you from writing more content and you’re already doing well with 20 posts. Don’t stop there, go for a 100, then 500, then beyond. Organic traffic will always be in larger supply than paid if you keep growing your website on Google and that traffic will be the most cost effective because it’ll cost $0, thus your profit margin will always be 100%.
Hey Vitaliy,
Thank you for the useful post, as always. I have been focusing on SEO and organic traffic since I started my website but I am still not making noticeable money. So perhaps the time has come to change my strategy? I have been considering buying traffic for some time now as I wish to make some change – just not sure when the noticeable organic traffic will come 🙁 But I am a little bit afraid – what if this only leads to more losses? And what would be better if using this strategy – send people directly to the sales page or to the informative page with a link to the sales page? Or does this depend on the keyword I choose?
Hi Arta, if you can please remind me what your website is about, I will be better able to let you know if these paid ad networks are the way to go.
What I will say is that if you are on a tight budget, do not enter in to the PPC world. You said your website is still not getting noticeable rankings, but how old is the site and how many articles have you written? Also, do you make sure to target keywords in each article’s title that have low competition?
Normally, I would suggest people use Bing Ads to promote products that they are reviewing on their website. I will tell you that my strategy is very cheap and the losses, if it happens, are extremely minimal. Considering you pay $0.10 a click (that’s on the high end actually), and get 50 clicks with no sales, at worst, you only will have lost $5. And if you get initial sign up credit from Bing for instance, that $5 will not even count as a loss.
So here’s my concluding advice:
Don’t be afraid to embark on a PPC journey, but do so after your website has gotten organic traffic and has also started seeing sales. Then take the pages which get the sales and let them be your initial experiments with PPC in that you target ads for those specific pages, to see if you can boost the sales figures.
Hey Vitaliy
Thank you for wise advice. My website is about swimsuits – I have been building it for 2 years but as I got a baby in between I have managed to post just 72 articles during this time. But I have nearly 600 comments. Maybe the niche I chose is wrong? But it is my passion and I do love writing about swimwear :).
Currently, I am making about 3 sales per month so just a few $$ 🙁 I am doing keyword research as you suggested in one of your articles – long tail keywords with the right stats from Jaaxy.
Hi Arta, the thing is swimwear itself is a broad niche, it can be a bikini, it can be European swimwear, it can be diving suites so the traffic you’re likely getting is all across the board, which is why the sales stats appear to be diluted (low).
What I can recommend is that with your future content to narrow down the type of swimwear you wish to promote. With 72 posts, you really do have a lot of content by now. And if you don’t mind me asking, the 3 sales you mentioned, do they come from 1 particular product review or different pages? If it’s from 1 page, then you can test out different versions of the sales page to see if it improves the stats and/or send more links to that page from your other posts on the website.
Hey Vitaliy
To be honest, I don’t know how to check from where the sales come. Is there any plugin or tool to check it?
There are, but in this case, it’s a matter of just deducing which page/post the sales came from. Do you have multiple pages/posts promoting the same product or just 1? If it’s just 1 and you make 3 sales every month off that 1 product review page/post, then that is the page which is bringing in the money and needs to be looked at.
Hi there,
Thank you for this article. I am new to blogging so all this information is a little overwhelming but you break it down in a way that makes it seem a little easier to handle. I also really appreciate the responses you write in your comments. I was really intrigued by the link you included about the case study of your successful one page site. It really got me thinking about different ways to monetize my work online. Until now I have been concentrating on one site but maybe what I really need to do is look into beginning multiple small sites. Again, thanks for the ideas!
Hi Jennifer, actually I would advise you stick to your site and not make mini sites. In the same case study I linked, I also explained how this is NOT a business that can last long, so do not risk it unless you have a good budget and free time and also if the mini page you wish to make is not related to your existing website topic (niche). In short: Stick to your current site.
Hi Vitaliy,
I have learned a lot from your article, I’m just getting started with internet marketing and traffic seems to be the challenge, paid or not paid? where to start can be very frustrating.
I wanted to get information on ppc campaigns but didn’t know where to start, I’ll will be using your tutorials to help get me on the right track as it can be difficult to find the right information. You have given me some great idea’s.. thank you for an inspiring article.
Dave.
No problem Dave! You can honestly use both paid and free traffic, but only if you have a budget for the paid option.
Hi and thanks for this great article. However, I do have a question. Do you recommend buying traffic if you site is rather new? I believe it would not help much if you do not have a solid site going and up, or?
Would love to hear your comments on that.
Thanks,
Oscar
Well I’ve made successful pages in the past that had little content, but had paid traffic come into it. The lesson I took from it is that the content was most important, but you are right, lack of OVERALL content on a site may lead some people to believe it’s not really that legitimate.
My answer is that it’s OK to send paid traffic to even new websites, as long as there is a GOOD sales funnel in place and you’re sending traffic through ads that is very relevant to the site. Of course it is also important that you have an understanding of sales funnels and convincing people to buy stuff, in addition to writing good ads and if you don’t have a lot of experience in that, I would not go this route.
Check this example out of a VERY small website (literally 1 page) where I made a lot of money from it, but it was successful due to the sales funnel, ads and other things being in place.
Hey pretty cool though I’ll have to read it again because I didn’t quite get it. In the past I used paid Facebook ads to promote my site, it did work quite well but I know there are better platforms such as what you’re discussing here. PPC has always freaked me out, it looks complicated and then there’s the fear of overspending because I heard there isn’t a cap? You make it appear simple.
Ha, my experience is actually quite the opposite and it’s Facebook Ads that scare me where as with PPC, I feel very comfortable. As for budget limits, they absolutely do exist so you don’t have to worry about overspending. When you re-read the article again Sharon, be sure to read this tutorial to help you set up your first ad on Bing. From there, it’ll be very comfortable and I would even bet it’ll be easier than doing that with FB ads.
Great Article! I was tempted to purchase some solo ads and now I’m glad I didn’t. For some reason I believed that the Google and Bing ads were reserved for entrepreneurs with a lot of capital to spend; turns out I was wrong. If I can spend $5.00 on 100 high quality visits on Google or Bing versus $100 for the same high quality clicks via Solo Ads, then why do Solo Ads?! And don’t get me started on junk traffic; I’ve wasted tooooo much money doing those. Great Site!
Good money comparison and the cost savings with solo ads vs these networks. Honestly, you can bring yourself the most relevant, likely to convert visitor for pennies through these networks if you just target that right keyword. The same cannot be said about solo ads…
Hi Vitaliy, thanks for the comprehensive reviews. I will re-read all of this again because I haven’t utilized these methods yet and they sound like they will be very worthwhile.
I am wondering if you have used any other channels? I’m hearing a lot about YouTube, Pinterest and Instagram. Are these channels that you use? Based on your market, I’m wondering if these would be useful or not? Thanks!
Hi Melissa, I use a lot of those options, but mainly it’s SEO and the PPC channels I listed in this article. I have used IG before, briefly used Pinterest, but have made YouTube videos before. I feel that these other platforms work well if the niche in question is more visual based. Mine is more content (written) based, so an SEO approach and then getting extra traffic through Bing and Google is in my opinion best for my niche site.
Wow great article! definitely something I will be utilizing. I agree solo ads are just too costly and for the outcome, isn’t worth it. I don’t think I would be using Facebook but definitely Google and Bing like you mentioned. Have you tried Instagram? I always wanted to know if Instagram was worth investing in. Thanks for the informative article!
I’m currently (and slowly) experimenting with Instagram. It is a visually based marketing platform. I feel particular and visual niches would be successful on there. For example, if you know how to get six pack abs, putting up before and after photos on Instagram, then leading the traffic to your bio where they can click on your page to get a guide or some promotional material to also get six pack abs would be an example of how I would promote on Instagram. Here’s some of the most recent stuff I’ve come to realize about IG.
Kudos to you for those wonderful tips on buying cheap website traffic! I guessed this would be a faster way to generate traffic and have the door opened to financial freedom in no time. As there are other methods of generating traffic to a website, i consider buying cheap website traffic a great idea because it’s going to speed up rankings in major search engines.
Traffic you send to your site via paid advertising does not impact your organic rankings Israel. And while the strategy I showed here is basically guaranteed to get you a little bit or even a lot of traffic, it does not guarantee that this traffic will convert, that requires a different set of understanding such as niche targeting, creating successful landing pages and more. I do have a ton of content on my site regarding this stuff though.
Building traffic on a website can be such a tedious job especially if you are doing it for free. Now I agree with your sources. Except I don’t think Facebook is worth the money spent on ads in my personal opinion.
The money I’ve spent with Facebook alone has been a waste for me. I rather spend my money with Google or Bing for traffic. I would only use Facebook for free traffic.
Good points Jamie and to be honest, I am in total agreement with you on most of them, as I too only use Bing, used to use Adwords and currently use FB for the same purposes. Still, I believe that if properly utilized, FB can provide good business, though it is different in how it operates vs Bing/Adwords which is why I’m still figuring it out.
I didn’t realize just how important it can be to buy leads or visitors to your website. Do you recommend doing this if your site is still not making it into the top 100 on Google? What would you suggest is the amount of money you should be prepared to spend if doing something like this? Sorry for all the questions but your article was so interesting and something I now see could be very helpful.
Yeah you can absolutely go about getting into PPC before your site matures in Google through SEO, but if you do decide to go this route, you need to have a specific sales funnel set up, meaning if I have a few pages on a niche website, I will make sure I have at least 1 squeeze page up and running, and keywords that popular for my niche ready to be targeted via ads to get me traffic right away.
As for the investment question, I will say a $100 is a good measurement to begin at and that if you follow my tips, that investment will go a VERY long way and possibly go as far as into the profit zone so you won’t have lose any money moving forward.
Do look at coupons and incentive offers by Google and Bing (sign up for their services and see if they send you promotional emails). Sometimes these places will give you $50-$100 credit so if you get this, use the tips I provided, it’ll be like free money is being earned.
Hi Vitaliy, this is really interesting as I don’t as of yet use any ads to get visitors to my site. But now after reading this, I realize that I should. My website is only 5 months old, but I want to have my eBook up for sale by the beginning of next year. Do you recommend I do as you say in your article and start using Bing and Google ads as soon as I can, or should I wait until I have a bigger website? I would really appreciate your input, and thank you yet again for such an informative article.
Hi Stefanie, I would recommend it, but only if you can meet certain requirements. Firstly:
1) You need to have money to spend on this. I would invest $50-$100 at first and if you’re OK with potentially losing this investment, then move onto the next step…
2) You have to intelligently place and label the ads (as well as link them to the proper areas of your site) to maximize this investment. If you can properly execute the strategies I put up for successful PPC ads, then there is one final step…
3) You have to find out if this is all worth it. In order to establish that, you need to identify your eBook’s subject and the niche audiences best suited for it. Then you will have to look at keywords and see if there’s any where there’s major traffic. If there is, then you have all 3 parameters down and are ready to sell your eBook via PPC ads.
So allow me to give you an example:
Let’s say I have a website on getting rid of belly fat or love handles. I also have an eBook that I sell for $10 per copy.
I will find the most concise keywords for this niche topic and in this case, there are numerous ones which get a lot of searches monthly. I will use those keywords to create ads on Bing (Google Adwords might not let me).
Then using the strategies I listed, I’ll make sure i spend the smallest amount and I will have to make sure my ads and page where I send the ad traffic to will be optimized. What I mean is, if I’m seeking to sell an eBook on losing belly fat/love handles, I’ll make sure the keywords I target (for the traffic) are exactly that and on the page the traffic will land on, I will also make sure I have it written down that my eBook will help people lose their belly fat and love handles, so the audience knows there’s in the right place.
And followed by that I will monitor the clicks/sales. Since I sell my eBook for $10, I have to make sure that a sale is made before I spend $10 in ads, otherwise I break even and then start to lose money. Hopefully I can make consistent sales before that $10 limit is reached, if so, I have a winner for an ad campaign.
If not, I will have to adjust the landing page/ads and re-test it, but that’s why I said in the beginning, you need to invest some money to test out if the ad campaign will be a winner or not.
I hope this example helps.
Vitaliy
I have just started my website about a month ago. I’m patient enough to wait and see improvement on my traffic. I’m still growing and adding quality content. I have a questions about time: How long did it take you to generate traffic? And during that time, how many articles or pages have you created? I enjoyed your post so much; I just learned that Bing and Facebook are also critical to generating traffic. I’ll bookmark this post and see what your responses to my question. Thanks!
When I was doing nothing but SEO for a website, it would take a few weeks to see the results (traffic), with PPC, you can see it within an hour depending on the keyword and ad you create, but you have to be careful about this as even highly popular keywords can be sort of a “catch 22” in that they bring traffic, but not converting traffic, so you have to use keywords that are HIGHLY relevant to your page/website.
Increasing traffic on my site has been a real issue for me. Your post helped put leveraging traffic into greater perspective.
I have used Adwords in the past on an old website I had, so I may start with that one.
The linked tutorials will help immensely, especially regarding structuring my website correctly for optimal conversion.
I also have not thought about Bing much, but now I will.
Thanks!
I’m curious to know which website you used on adwords, and whether it was an affiliate site/personal blog or some sort of business site. If it was the former, you may have issues setting up with Adwords these days Susanne and Bing might be a better way to go.
Hey Vitaliy, you are the man! I’m still new to website building and traffic generation. I like reading your information because i learn tons. So some junk traffic sources send bots to your site? What a scam! I’m seriously glad I read this. Let’s say I do purchase ads through Google and Bing for say an “AL Merrick Surfboard Review”.
Does that guarantee I hit the top page for that particular product review every time? And does it always say “AD” in green next to the listing? I don’t know why, but most of the time I avoid clicking that listing if it says “Ad,” and I usually click the listing right beneath, but that’s just me.
For that particular term, including if you use it without the word “review”, I would NOT be surprised if you can get an ad up for the first page. I always tell people to focus on specific product and/or long tail keywords when they do ads, because this drives down the ad cost for each click.
Furthermore, even is a phrase underneath the ad itself to indicate that it’s an ad, I assure you, if you properly write your ads the way I suggested in my tutorial above, people won’t care if it says ad or not, they will click it because it will be the most relevant, eye catching thing they see and I promise you, after doing that for years, it works.
Hi Vitaliy,
The info you provide on where is most of the traffic (Google, Bing, FB), and how to buy quality traffic is vital. That being said, I’m definitely gonna use your tips to improve my website traffic and try to get some sales. The amount of material to read isn’t small though. Your PPC glossary is quite helpful also.
One question: At what frequency do you pay to promote your page, weekly/monthly or longer? Or is it once in a while to boost your sales?
Thanks for providing this good material.
Hi Huguens, I don’t have any particular “frequency” on how often I promote my website and it’s pages on the paid networks. What I do is this:
I will typically run ads for product reviews I do and/or popular search terms that would be otherwise difficult for me to rank for on the first page of Google if I were only doing SEO. Through PPC, I can rank high, so I’ll run ads for those terms too, for example, terms like “making money online” are extremely difficult for most sites to rank high on, but I can pay and get that ranking.
Anyway, what I will then do is see how the traffic is flowing through the ad, meaning I will examine how much of it I get, how quickly and how much I’m paying for it. Because I have codes set up on my ad campaigns, I can monitor which ads and keywords are converting and which ones are not. With that information, I’ll give a more expensive ad about a few days to a week to run and see if it’s converting and giving me a profit, if it isn’t, I’ll probably erase it.
And for keywords which do not get a lot of traffic, I’ll let them run for way longer, maybe even months and if they convert at a healthy rate (meaning there’s always a profit), I’ll even leave them up for an indefinite amount of time. There’s no point in doing anything else then because it’s current state is making money on autopilot, so I’ll let it do that.
Very good info buddy. I had actually wanted to do ads in the past but I felt it was not the right time yet. At that point of time, my site was still new and I felt it was better for me to focus on producing more content and rank naturally. With the current holiday season looming, i think this is the right time for me to start doing ads. Just wondering when you do ads, do you put a specific product there ( e.g a Samsung Galaxy 8) or do you put a product category ( e.g smartphone)?
For paid ads, I will always prioritize specific products, so in your example, the Samsung Galaxy 8 is what I would run an ad on, NOT smartphones in general. For paid ads, you really want to attract the buyer traffic and reviewing specific, popular products is the best way to do that.
You can also consider doing things like top 5, 10, ect… lists if you can find that the keyword is high in volume, so maybe if you see that there’s a lot of keyword searches for top samsung phones, you can experiment with an ad there and maybe link it to a post where you do a list of these things, but even then, then best converting ad would be the one which reviews the specific product in my experience.
Thanks for the reply buddy! I’ve read your other helpful posts on ppc and began a campaign with bing ads. Too bad they didn’t have the $50 credit offer at this point of time though.
Cheers!
You can try to call them up and let them know you’re a first timer user and see if they have any coupons/gifts for you, this can’t hurt and I have found that Bing ads is quite lenient on the whole ad credit idea.
Hi Vitality, I always get exited when I read your posts as they always offer something that I really need to know, and this one is no exception. If I hadn’t of seen this then I probably would have wasted a lot of money on buying ads.
I am going to take your advice and use Bing and Google ads, and I’m also going to check out all of your other posts as I can only imagine that they will have more information that I need to know for my internet business. Can’t thank you enough and please keep up the great work 🙂
No problem Stefanie, I am glad my posts are helping you, this is the ideal scenario ever blog website should strive for because that is what ultimately makes the website successful. Do let me know about your results using the paid ad networks I recommended and if you have any questions on them.
Wow. thanks for such an insightful post. I like the illustration of the see saw rule. I too used to do solo ads but realised quickly that conversions were not good.
It’s far better to use Google or FB – where people are actually searching your niche. Those are the real buyers!
Well for Google, I’d agree, but so far, that has not been my experience with FB ads Paul. Have you seen difference results?
This is a great post. I printed it out along with your tutorials so I can refer to them later. What you say about spending a few cents to earn $20 or so makes a lot of sense. I am curious, if you don’t mind sharing, if you’ve ever overspent on an ad and didn’t make it up in revenue? Again, thanks for sharing all this helpful information.
Hi Laura, yes this has happened. Although the formula I have designed to spend little on ads works every time, the conversions do not always happen in a way that provides me with a large profit margin, if one at all and I have had cases like this where a very successful ad campaign which at one point was making $1,000’s a day while I spend maybe a $100 on ads everyday, eventually fizzled out and the profits decreased while the ad spend increased.
Hi Vitaliy,
I used to think spending any money at all no matter how little on traffic was a waste of money until I read your post today. I’ll bookmarked this post. I have to learn about buying traffic from Google and Bing. I know about buying from Facebook but you don’t use Facebook. Do you advise I avoid spending money on Facebook ads?
I’ve only briefly tried them Juliet and my knowledge with FB ads is very limited, therefore I cannot give you any good advice. I can only suggest and give good advice on the ads you place with Google/Bing.
Great post! I have been trying to increase traffic to my site and have been toying with the idea of buying ads from google adwords. I think it can be a cheap yet effective way to generate website traffic that can actually convert to sales.
Why do you recommend a seperate campaign for each product? Couldn’t it be more focused/cost effective to combine several Ads/Products into one campaign if they overlap or am I missing something?
Hi Simon, I would recommend you read about my post on general PPC rules I follow because that will explain it best, but to answer your question…
The answer is that if you try to fit all your product/topic keywords into 1 ad, you will end up paying FAR more for each click.
You see the way the system is set up for Adwords and Bing (it’s very similar), you get 1 ad, a limited space on it to write whatever it is you need to write to get people to click on it.
You also get to pick the keyword/s for which that ad will pop up for when people search it on Google/Bing. And while there is a lot of space to add A LOT of keywords, it is counter productive to do so in the way you suggest.
This is because if you take all your product keywords, all your topics, and put out a list of keywords for them on a single ad, they will all be diverse and that diversity will make it tougher to include ALL of those keywords in the ad (since that is limited). And this will lead to less clicks, and a higher cost for the ads.
Now if you “segment” your ads, and make 1 for each product you are reviewing as well as each topic, you will have 1 group of related keywords to use and the ad will be easier to write and include those keywords.
This will lead to much more clicks and less costs. Again, my tutorial I mentioned really explains this.
While in the beginning, it may be annoying to segment your ads the way I suggest, believe me, the money you save will be ridiculously substantial. People spend dollars doing the things you are suggesting while I spend pennies doing it the way I have been for years.
Vitaliy, I can only say that I love reading all of your posts (I have come across quite a few now), they are all so informative, interesting and well written as is this one. I always thought that buying traffic was a waste of time, but you have shown me the difference between good and bad quality traffic. I can see how it works now and I cannot wait to look further into it and read your other posts you suggest. I am getting to a point with my website where this could be very useful for me. If I have any questions I will come to you. Thanks
No problem Stefanie, yes there are GOOD and bad ways to use paid traffic, and I honestly believe, the best forms come from the most mainstream networks out there (Google, Bing and FB). It’s in their best interest to make it possible for you to reach their users and in a way that gives you profit, so their system is easy enough to use and get results from, for you to try. It’s just a matter of knowing how the system works to spend as little as possible on the ads, while obviously getting the most out of your advertising budget.