If you don’t already know, keywords are an important part of traffic generation for your site, but every one of them has it’s own measurement of “competition” and the lesser there is, generally the better it is for you. Hence, that brings us to the topic of the long tailed keywords.
So what are long tailed keywords?
It’s basically a keyword that has 3 or more actual words in it. And the length it can reach has no real end.
For example, here are very basic keywords that aren’t long tailed:
- Become wealthy.
- Fat loss.
These are terms which while easy to identify the context of, aren’t really definitive. These are terms which while easy to identify the context of, aren’t really definitive.
But here is what a long tailed keyword looks like:
If I were to add extra words to each of them, suddenly, the context and whole term would become more long tail. Here’s how:
- How to become healthy through intermittent fasting.
- How to become wealthy in real estate.
- 10 fat loss foods you can find at any store.
Now we have “add ons” to the original terms that suddenly make them bigger and more definitive and that is basically a way of describing long tailed keywords in a nutshell.
How to identify if a keyword is “long tailed”:
1) There’s at least more than 3 words present.
2) There’s a definitive understanding of the term and it’s searched by people.
3) It shouldn’t be too long either because at that point it can become counterproductive as I’ll explain in the 2nd method of finding long tailed keywords
(Spoiler: There’s very little traffic for SUPER long terms).
The 3 ways of finding long tailed keywords summarized:
- Find them through niches (it’s very easy then).
- Try to look for long versions of the keyword, because it will have low competition every time.
- Product related keywords are usually long tailed keywords and are a great way of finding it.
Long tailed terms are important for: Ranking, traffic and sales.
- We want rankings so we can get traffic.
- We want traffic so we can make sales.
- And we want sales because we want to make money.
This can all be done through chasing down long tailed keywords, because:
1) They generally have less competing sites on Google and other search engines (that means you can rank high).
2) You can get more organic traffic from targeting them (free traffic, literally).
3) If you can rank high for a long tailed keywords and get traffic from it, you can also get ranked for shorter versions of it (without the tail) and those can actually lead to greater numbers (read up on LSI for more information).
In short, by properly looking up the right long tailed keywords, your site can get greater (and free) traffic numbers from and in turn greater business and profits, hence why I used the word “leverage” in the title.
The 3 ways to find long tailed keywords explained in detail:
1) Start by finding them through specific niches (always do this).
Any site you have, unless it’s absolutely gigantic like Amazon has to be niche oriented. Niche oriented sites have more specified audiences that seek something specific. See these 50 niches examples to see how specific they are.
Take the original example of the term “become wealthy”. We know the context is wealth, but there’s so many branches of that, it could go anywhere and thus, that term is not niche specific (or long tailed).
Now when we added the phrase “real estate”, I’m sure a lot of you went “oh”, because now we identified by what means we want to become wealthy.
I am saying this because if you have a site on becoming wealthy, it will not do as well as a site that teaches people to become wealthy through real estate and the latter if the niche topic.
And when we choose that, every term related to it (real estate) will be clearly defined and chase a much more defined audience.
2) The “longer” the long tailed keyword is, the less it’s competition is.
This is an absolute rule and if you know how to look up competition for keywords, you will always see this. And if you don’t know how, here’s your guide for finding the exact competition of keywords.
- How to lose belly fat is a pretty good long tailed keyword, but it has many other competing websites. But a term like:
- How to lose belly fat if you’re diabetic is an even BETTER long tailed keyword because it is applied to a more specific niche audience.
3) Product keywords will always be one of the BEST ways to find LTK’s.
Think about this, most products you will find in ANY subject, will generally have a title to them that is pretty big and that in of itself is a long tailed keyword.
That is why for me personally, whenever I do keyword research for my site, most of the things I find with the highest search traffic and lowest competition are in fact products and here is how I do product reviews that sell.
In fact, if you want to test this, I recommend you read up on my Amazon best seller example of where I found some great products, all of which were long tailed keywords that I ranked for and profited of.
My final thoughts and an addition strategy suggestion:
Provided that you really adhere to these 3 methods, you’re almost certainly bound to get your site a lot of traffic over a short period, possibly within months.
However, there was one missing strategy I didn’t mention on purpose and that is the framing of the long tailed keywords you find. By that I mean the following:
Let’s say you found an long tailed keywords that has all the metrics you want to write a blog post on in hopes of ranking. And if you know the general rule of ranking long tailed keywords, it’s this:
Whatever long tailed keyword you find, make that your title. If the long tailed keyword can be dressed up to look better, do it.
For example: ways of losing belly fat is the normal long tailed keyword, but if we dress it up, it can be: 21 ways of losing belly fat effortlessly would be a great way of making the title look awesome!
So think about it from a point of view like clickbait and use it, because it will attract more visitors.