In the many years that I have been involved with internet marketing (IM), testing, reviewing products of various types, one thing I know people who get into this business look for is the best possible product out there. And why shouldn’t they? After all if you’re going to get involved with something new and want some sort of guide, you’re obviously going to want the best out there in most cases.
This brings up the question about which internet marketing product out there is really “the best” and in my opinion it is Wealthy Affiliate, which isn’t so much a product, but rather a service, but even more specifically education. It is my belief that education is what is most important to success within this industry. I also call it proper guidance, but it’s still the same thing.
However as I often notice, most people who get into this business, don’t exactly look for education as much as they do for some sort of lottery ticket or miracle program that makes them instant riches. In fact, if I were to categorize all of the various types of internet marketing programs, services and/or both, it would come down to 3:
Category one: Automated programs.
There are SO many IM products out there whose target audiences are people who want push button systems to do all the work for them and when customers demand, smart marketers take advantage of that and make programs aimed to meet this demand.
However, one common and unfortunate side effect of automated programs is that they are they are either terrible, outdated, or don’t really teach you anything. And another is that search engines like Google are becoming very smart at spotting websites which use automated programs. They punish websites for this because in most cases people who use these types of programs generally have low quality content. Low quality content is frowned upon by search engines.
But what types of specific automated programs are we talking about? Well here’s a small list:
- Content spinners.
- Distribution programs like Magic Submitter.
- Content creation tools like SEO Zen which in my opinion plagiarize.
- Backlink programs.
In almost all instances of me reviewing products which fit into one of the above categories, these programs are advertised as solutions to make IM a simple task which anyone can do. In many sales pages associated with such products, you’ll often see pitches about how you only need to follow some sort of “3 step process” and their “magic” system does the rest.
It’s really only a sales pitch and I have yet to encounter any program which really upholds these amazing promises and delivers. So while there are TONS of automated IM products out there, I’d say 99% of them are nonsense and a waste of money.
Category two: Mass information products.
While automated programs are the all the rage in IM, there was once a period where sites sold you tons of e-books and information guides on making money online. They told you they if you purchased their main book, you’d get tons of cool bonuses and special e-books which reveal even more secrets.
In reality however, most of these books are outdated just as the automated programs are and most likely PLR books. Many times marketers as an incentive to get people to buy their programs/services/books promise tons of bonus products if they buy so they’ll buy up books they can then re-sell or offer up to customers and use that as an incentive to get them to buy.
One great example of this is Neucopia. If you buy their “basic” membership, you get about 30 different ebooks. But as I said, most of these books are outdated.
And if that’s not the case, one other major problem is that with SO much information at your hands, you’re actually more likely to get lost and fail. Imagine being new to online marketing, not knowing where to go and what to do. So you buy one of these programs which promises you all these books.
- But which book do you start with?
- What if you read the wrong one and miss out?
- What if information in one book contradicts the next?
You’re bound to face these issues. I know I did when I was starting out. You need a place which is up to date and gives you one complete road map to success, not 10, 20, 30 or even a 100 different ways. This is that place.
Think about it, if you’re trying to reach a destination on a car, you don’t want to have 100 different ways to reach it. You just want 1 way, that’s the fastest and easiest. Otherwise you’re going to get lost, plain and simple.
Category 3: Expensive education products.
I’ve seen programs that say they’ll teach you how to make money online cost $1,000’s if not more. There’s also tons of scams going around which reel you in and then have sales people call you up offering coaching lessons on IM. I’ve heard horror stories about people losing everything to these places.
While not every place that’s massively expensive is a scam (Expert’s Academy for example), I don’t believe programs should EVER cost this much. Back when IM was still in it’s infant stages, I could see it happening because the ways to succeed wasn’t as available as it is now and with more successful internet marketers out there and A LOT of the information needed to succeed being open to the public (like on this site), the supply of information has increased, and so has the demand since more people want to know what it takes to succeed.
Therefore, while there are in some cases very high quality training programs/products available, if they are expensive, I never recommend buying them.
The best internet marketing product is this:
It is one that is:
- Up to date.
- Provides a single, full proof road map to success.
- Isn’t overly expensive.
- Offers excellent support (I didn’t add this before, but support is PARAMOUNT).
And with this criteria in mind, the only program I believe meets all of these requirements is Wealthy Affiliate. One thing I keep stressing is that it is NOT a get rich quick scheme and in this industry such a thing does NOT exist. If you wish to succeed within this business, you need to understand this, otherwise you will absolutely fail, take my word for it.
But if you dedicate yourself to learning and applying proper training within IM, you can and will succeed. I’ve been in this business for 9 years and I can tell you it works. It can be VERY rewarding and it can help you supplement and replace your income. But it takes work.