Name: Search Engine College.
Price: $99 or one time $249 fee which offers basically everything the regular membership provides, but also includes access to private tutors.
Overall Rating: 6 out of 10 stars.
Not a bad program at all. If you enjoy the “textbook” approach to learning and you’re interested in online business, this is a good course for that.
Search Engine College in a nutshell:
An entire study course on not just SEO, but PPC marketing to help you build an online business. The website is set up to actually feel like an online college.
What you learn from Search Engine College:
There are many courses you can access as a fully paid member as you can see to the right, but if you’re interested in seeing a little bit before you want to pay, they offer a free trial for 3 lessons. I went through them and they basically explained the history and effect of how important online marketing is in today’s world.
I agree with this, since I know how much of the money spent online is done through people who own blogs, eCommerce sites and more. I do affiliate marketing and besides my own sites, there’s many others from which millions of people flow into places like Amazon and make their purchases, but this act gives the original sites credit and commissions.
While technically, you only get 3 lessons, you can access some more great info from their blog page where the information is accessible without having to register for the paid plan.
The rest of the courses in the college are build around establishing an online presence through link building, content creation (articles), social sharing, keyword tutorials and paid advertising. Each course has it’s own lessons, most of which are all provided under the $99/month plan.
Some great things about this site include the chat available to community members as well as access to tutors. The lessons are also very correct in much of what they teach.
If you like quizzes, you’re probably going to also find this program more interesting. They provide this after every course you take. I personally don’t like quizzes.
It’s not just that they bring up bad memories from my old study days, but also because I think the best test of knowledge is putting what you learn to use, seeing how it works and if it doesn’t, making the changes and adapting. Quizzes tend to narrow down knowledge in my opinion even though they are meant to expand knowledge.
Two things really concern me about this program:
1) Going over some of the lessons was very boring for me, not from the point of view from an experienced marketer, but a first time observer who had never been involved with it. There are a lot of terminologies right of the bat thrown at you which I feel takes away from the main points.
This goes back to me saying that if you like the textbook way of learning things, this can work for you. For me, I need to see, experience and experiment to learn and since I didn’t see that so much in Search Engine College, it may be annoying to learn about. While reading the lessons, I felt as though I was back in a lecture class trying to stay awake.
2) I was very concerned about was the legitimacy of the tutors themselves. I would like to know how successful these people are before I sign up to something so expensive. After all, back when I was in college and school, I often had a lot of professors teach me a lot of things they could never do themselves.
That’s one of the reasons I’m apart of a program now where you get access to people who actually do what they teach. The program is called Wealthy Affiliate University and in my review of Search Engine College, I will be forced to make a lot of comparisons because as of this point, WA is just levels above in my opinion.
There’s also Income School, which is another similar program that is recommended (but WA in my opinion is better still).
5 reasons why WA is better than Search Engine College:
- It’s cheaper (Free membership called starter and even the paid one is WAY cheaper. $47/month vs $99/month).
- WA chat is open to free and paid members. Search Engine College only offers the chat to it’s paid members.
- More benefits offered in WA (free sites, less hassle in setting up and much more lines of communication).
- WA has 20 lessons to check out as a free member, plus the chat and free sites vs Search Engine College which only offers 3 lessons and nothing else.
- In WA, actual access to coaching is available without having to pay extra, even for starter members.
While I feel Search Engine College is second to WA, it’s still a program worth checking out if have the money and really feel don’t want to try anything else.
Final Rating: Search Engine College
5 out of 10 stars. A already good program capable of going MUCH further if they just stop being so traditional in terms of how they teach and just bring more excitement into the training.
My final thoughts:
It’s a good program, but for me personally, it felt as though I was reading a textbook from a college course. Yes I realize it’s called Search Engine COLLEGE, but learning in the traditional way college courses teach is just too boring and this is an exciting industry. The way we learn today is much better in a lot of aspects than it was before and what this program is doing is still sticking to the old ways.
It’s a debate on book smarts vs street smarts. I’m more on the side of street smarts, but I also feel there is a great necessity for book smarts as well. In Search Engine College, I feel like there is too much focus on the book end than actually getting into it and working on the business.
Of course, the other end of that is too much street smarts which is what I went through that wasted years for me. There needs to be a blend.
Sites like WA in my opinion have that perfect blend where you not only learn the book aspect of things, but also the street smarts from actually doing what you’re learning. This brings about the best results.
If you’re going to learn SEO, you need to know how to market and I feel that the marketing aspect in Search Engine College is greatly lacking. Otherwise, the rest is OK, not great though.