My Niche is Too Saturated! The Great Myth Finally Debunked.

is my niche too saturated

Many false beliefs are held by large groups of people when it comes to online marketing and often times these beliefs hold individuals and groups back from moving forward and evolving. The one common myth which I will prove is false is the myth that some niche markets are just too saturated to succeed in. 

Among the common problems facing most new and old marketers to the industry, this is one of the many that I hear about. In fact, I just had that conversation with someone today and it is so often asked and even repeated even if I answer “no”, that I just decided to give you proof that it isn’t. 

Here’s how people come to the conclusion that a niche is “too saturated”:

The most common one is that if any topic has too many people trying to pierce it and get make money, it “must” mean they’ve got a head start and the competition is just too far out of reach to beat, thus, it’s too saturated. 

Wrong! Competition and saturation are COMPLETELY different things people!

nichecompetitionsaturation

Yes competition numbers indicate difficulty in showing up on page 1 in niches, but they do NOT mean it’s too saturated. My site is in what’s considered a competitive niche (making money online and it’s actually competitive, but saturated? That’s debatable). Yet with perseverance and doing the right and smart things, I was able to outrank my competitors and still do. 

In fact, I have a case study where I explain how this specific website, in the make money online  niche did well, thanks to this course I followed.

Someone they believe is knowledgeable tells them. Man this happens a lot and I’m guilty of letting it happen to me. Someone tells me it’s too saturated and I think, oh well, case closed without even looking at the evidence.

Well let me debunk that first theory by saying most people who say that nonsense are just repeating what they heard from other people who either don’t know any better or are also repeating it and there is NO evidence they have to back it up. Anyone who says “well I tried to get into the make money online niche (or any niche) and failed” is not clear evidence of them being right about it being too saturated, they just didn’t do things right.

But it’s a very dangerous thing to hear something and then repeat it without knowing if it’s true yourself because that can directly lead to someone else’s failure, not just your own. It’s almost happened to me a few times. 

If you do things right, you will be able to get into any niche market. no matter how “saturated it is”.

They try to chase down the most competitive markets. Again, remember, competition and saturation are not the same thing. Sure if you take topics like weight loss, making money, dating, fitness are all topics (not even real niches), you’re going to find out, you’ve got more competition than you can handle, but even in those case, you can always go ahead and get somewhere with it. But most people don’t reach that stage. Most of them quit long before this happens. 

And that actually helps you out. With so many people quitting, the people who make it to the top are those who keep pushing. So you see, this “problem” is actually the solution as to why you CAN make it through into any niche. 

They look for keywords in very broad niche markets and see that the competition is too much and then…quit (again).

Stop trying to rank for keywords like:

How to lose weight, how to make money online, online dating, how to get into shape, how to get a six pack. Those really are competitive keywords within broad, competitive niches.

Those are terms you’re probably never going to rank for! And not because it’s too saturated, but yet again, because it’s TOO competitive! As you’ll come to find out, to rank for the big niche keywords, your job isn’t going to be to rank for the high end competitive keywords, it’ll be to rank for the low end ones.

niche saturation

When competition is “impossible” to pierce directly, find another angle:

Just because one door is closed doesn’t mean that another isn’t open or loose enough to open, pass through and reap the rewards. I do hope you understand that this is an analogy and not some endorsement to rob a house. We live in such an ever devolving PC world, that I just have to make that remark…

But if you are confused (hopefully not “offended”) by that analogy, what I’m trying to say is that you usually don’t want to rank for super high competitive keywords (nor will you), because they lack a narrow definition (which leads to less conversions) and it’s almost impossible to rank, BUT that doesn’t mean it’s saturated!

It just means you have to aim for OTHER keywords and OTHER niches that are connected to it which DO have lesser competition, more chances of ranking you high and attack the bigger niches from this angle.

longerkeywordsmeanslesscompetition

For example, if you’re trying to make a website on weight loss, I want to stop you right now and tell you not to. Instead pick a much more specific topic that’s related to it, because weight loss is going to take too long. Pick a REAL niche.

But let’s say you decide to be stubborn and find out the hard way, fine, let me show you how even with the weight loss topic, you can still make it. 

All you have to do is just find keywords that are long tail, write content on them and BAM, overtime, you’re going to rank for these keywords and get traffic. The more you do this, the more you’ll rank on Google and rake in traffic. 

Always and I mean ALWAYS chase product reviews. They ALWAYS have keywords which are low competition. I don’t care what topic or niche you choose, you will always (prove me wrong, I challenge you!) find too many products to review and you will never be able to review them all because they’re endless which means new ideas and keywords constantly appearing before you! 

But what if you REALLY want to quickly get traffic for some super, duper competitive keywords, but just can’t? Well then do pay per click. For the right price, you’ll be able to rank high. There’s another door for you to get traffic for ultra high competition niche markets.

And you can choose ANY niche market or even topic you like and use these tips. You’ll ALWAYS sooner or later get traffic which can convert into sales. But remember, stick to the niche, not the topic for better conversions!

One article I always advise people read is the one where I just give you the whole blueprint. Just follow those guidelines.

So is the secret really all about choosing the right keywords? 

No, but it’s one of the ways to reach your end goal which is high rankings, lots of traffic and making money. Your main goal with any niche is to offer helpful content that doesn’t really sell, but answers questions to common niche problems.

  • When doing product reviews, you’re answering if people should get it.
  • When writing about problems groups of people face in the niche (they can’t lose weight, something doesn’t work, ect…) your goal is to lead them to a solution.

This is what the content NEEDS to address. Keywords are just there to connect browsers on the web to find your site and while you SHOULD try to target them as often as possible, you need to finish the job of helping or selling by being awesome in the content you deliver. 

Ranking is one thing, selling and helping is a completely different one and I’d even argue that the latter is WAY more important.

So what have we concluded?

  • No niche is too saturated! It is a MYTH. Stop believing it!
  • With most people not putting in the right effort and quitting, your chances of beating the competition increase a lot.
  • You can chase any niche market or topic (always pick the niche though) and have a website for keywords for it.
  • If the keyword is too competitive, do PPC ads, make a YouTube video, a post on social media. There’s ALWAYS more than one way to rank.

This is the same ideology I’ve applied to get lots of visitors for websites on niche topics most people would give up in, including make money online (this site) and weight loss. Most importantly, this correct ideology was taught to me by Wealthy Affiliate, the only program that breaks all of the myths of online marketing.

Have any competitive niche examples you though were too big to succeed in or ones you were able to get through to? 

59 thoughts on “My Niche is Too Saturated! The Great Myth Finally Debunked.”

  1. You’ve made some strong points. Anyone who comes with these kinds of doubts, I’ll send them your article.
    People are just so scared to explore something new and remain consistent that they never end up achieving anything.

    If only they had some proper determination and patience, before long, they’d have something amazing.

    The fact that so many people quit only means that those who don’t will have less competition to deal with. I never thought about that.

    As with other articles, what I really like about your site is that you give practical solutions and guidelines to be successful on the spot and not in another article hidden in the archives.

    • Thank you! I find that when I let people know about these types of things, it helps improve their determination for a long term way to succeed and it also improves their odds of actually succeeding too. This is something I was taught by Wealthy Affiliate’s training and successful members and what I now preach to new people joining that place.

  2. Amazing. This article addresses my current situation. Whenever I do a keyword research, I end up wondering how the competition within my niche managed to rank for super competitive and broad keywords without PPC. 

    I now look at it from a different perspective thanks to your unique insight. Thanks for sharing.

  3. I must agree with you Vitaliy. People often confuse competition and saturation and that is the main reason why they fail. I am in very competitive niche, weight loss but with proper keywords (low-competition), I am ranking on the first page on Google for some terms. What is also great is that I am not only ranking for my target keyword but also for many other terms.

    • Hi Daniel, if you go deeper into weight loss, I guarantee you’ll find even bigger niches and many more keywords. See my post about hungry niches and you’ll have plenty more ideas.

      Having said that, it’s great you are experiencing first page rankings and as long as you keep doing the same stuff, you will only grow your traffic, but once you get that hungry niche traffic, that will truly be what converts for you.

  4. I like the way you differentiate between saturation and competition. I also like how you show that people quit because of not understanding this.

    It is very easy to feel you are in a unwinnable battle even when you aren’t. This is where those two definitions come into play. I look at competition only and that is what my goal is. I want to outrank them. 

    I think that is the mindset many people haven’t been taught. Yes, I mean taught because it may not naturally come to those new to the game.

    • Correct Stew, and not just in niche marketing, but in general, whenever people hear saturation or competition, that automatically repels them away from pursuing their ambitions and it has led to many potentially successful niche marketers failing before they began.

  5. Hi Vitaliy,

    Great information you’ve provided here. Your advice is on point with what I learned from Wealthy Affiliate.  

    Unfortunately I started my website with too broad of a topic and am just now figuring out which niche I’m going to whittle it down to and am getting started on that. This article came at a great time and is serving as a refresher for me to hopefully get it right this time. Thanks!  

    I think my biggest mistake was that I didn’t focus enough on keywords and that is hurting me traffic wise, but I’m still getting visitors. I was thinking about creating a new website with the new niche and linking to it from the main website since so much work has already been put into it. Would you recommend that or just out with the old and in with the new?

    • If your current (broad) niche site is getting traffic, just adjust the content and start writing niche related articles. Change the header of your website to target the niche audience. In essence, what you will be doing is piggybacking off your website’s existing authority so the new, specific niche oriented content you’ll be putting up will rank faster and you won’t need to wait for that to happen if you were to do it on a new site, that’s how I would do it Kris.

  6. Excellent information on niche marketing. I just got started and have been mostly sticking to a topic, but trying to whittle it down to a niche. I think you offered great advice regarding not quitting. I have, quite too many times in affiliate marketing and I’m grateful to Wealthy Affiliate to help keep me on track. When you have other people providing excellent training and information to keep you on track, it is harder to quit.

    • Hi Melinda, you said topic and niche. Sometimes those 2 can be the same and other times, not. My question is, what topic are you currently working on? If it is not a niche, I would recommend you switch to one as soon as possible.

  7. Hi,

    Thank you for much needed analysis and encouragement. We all get stuck at some point overthinking our niches, thinking there are so many out there. We keep forgetting about the quality and trust that we need to build and that there are so many users. Thank you, loved it. Would you have more reviews coming up?

    • Hi Ami, do you mean product reviews? I put them up weekly. Just check my home page and you’ll see me reviewing them quite actively. 

  8. Hi Vitaliy,

    You have really talked about a very important issue here that was bothering me sometime ago. I remember I even abandoned a certain niche that I loved because I thought it was too saturated. As I continued to take lessons Wealthy Affiliate, I learned the secret of using long tail keywords. This really helped me a lot and together with this information you have provided, I am maturing up not to be afraid of niches because of high competition.

    Recently a friend of mine asked me if there will come a time when there will be no more niches available because the internet will be saturated with all sorts of sites? I thought for a moment and asked him if there will come a time and the roads will be impassable because people are buying new cars every day? He just looked at me and smiled. Hope this helped to answer his own question.

    Thank you for this lovely information.

    Paul.

    • Good point on the car analogy Paul, but I would add that we’re dealing with a digital space here vs a physical one, and the digital one can honestly expand endlessly, where as the physical one does indeed have limits. 

      But we’re moving away from the point if we get into those details, the main one is in fact that no matter how many sites “crowd” the internet for their niche topics, there has to be a “sorting” process that occurs at all times, where the best ones are given higher rankings and the lower ones are obviously not. 

      And this sorting process is illustrated quite well through Google, the search engine through which most internet traffic flows through. Furthermore, other search engines follow what Google is doing anyway, so when you look at niche websites, you can bet at some point they just started with 1 blog post or page and you can also bet at the time, those sites also had tremendous competition, yet they grew and through their growth, their rankings grew as well.

      Google has really provided an indiscriminate opportunity for ANYONE to create high ranking websites if they just work hard enough, and do so intelligently through targeting low competition keywords. 

      Finally, I’d like to say not to abandon your original niche idea you mentioned at the beginning of your comment. I would seriously consider going back to it but beforehand doing some keyword research. I’ll bet you’d find a ton of keywords with little competition to start your site on and build up it’s content. 

  9. Hey I gotta say! This was a much needed article! It definitely motivated me to continue with my affiliate marketing! This is only my second week at it. I have been thinking long and hard about my chosen niches though. There is a lot of opportunity wrapped up in them. However, I understand that ultimately, my success will depend upon my ability to work hard at being the best at what I do. Thanks for this. It was very encouraging. I look forward reading more of your work.

    • No problem Michelle! I’m glad this article helped you continue working on your niche site/s. If your site really is based on a niche topic, then you will have enough ideas and keywords to creat great content out of that will outrank even the biggest competitors on search engines.

  10. This site helps encourage me to keep going, I’m new at this and learning something everyday. Yes product reviews help your site as much as content. 

    I have a lot to learn and absorbing as much as I can, writing the right words is demanding for me. Yes there is a lot of competition out there. I’m in the “make money at home” niche.

    • Yes this is a competitive topic indeed Robert, but I am in it too and I can assure you when I started, I also though this way. But this site still became successful because I kept utilizing the tips in this article and if you do it, you will also “infiltrate” this niche.

  11. I agree that this is a common belief among newbies online. They immediately believe the words of others and scare easily away from what they think are saturated niches. I myself was worried about entering my niche until discovering that by using long-tail keywords I will be able to reach a more targeted audience that my competitors will not.

    I also agree that keywords are not the answer to ranking highly and generating traffic, they are simply a way to help with the process. The content is the real key to being regarded as an expert and quality information provider.

    Many people limit themselves by their own thoughts, rather than doing as you have recommended and looking for a different entry. This is a great post and easy for anyone to follow and take note when choosing a niche.

    • Thank you Louise, I am glad to see that we share the same point of view on “saturated” niches and how to overcome that.

  12. I am definitely encouraged by this, Vitaliy. I am in the “make money online” niche as well, so I know first hand that it is super competitive.

    I totally agree with you that product reviews are a great way to attract visitors to your site as well as getting conversions. My highest converting page is a product review. I’m still trying to nail down why that’s the case so I can duplicate it on all my other product reviews.

    One question I had: Your post makes it seem that it is easy to find products to review, but that is something I have often struggled with. Do you have a method you recommend for finding products to review?

    Thanks.

    • Hi Andy, yes, I talk about a few places specifically for the MMO niche here. Regarding your point about the highest conversion you have being a product review, check the keyword stats for it and see how you’re ranking for the term on Google.

  13. Hi Vitaliy

    We have had some conversations before about my website that is not yet bringing any regular income. And all the time I have different doubts – about the niche, about keywords, about authority sites. And now I start thinking that maybe I am focusing too much on my doubts 🙂 I definitely don’t want to give up and your article is a great inspiration for me. So I will try to forget my doubts and focus more on the hard work.

    Just one question – perhaps silly, but how to know which are the authority sites in my niche? Are Amazon and other big retailers authority sites or not? Is it possible to outrank them?

    • Hi Arta, it’s not a silly question. Honestly, I will not say the answer I’m about to give you is not 100% right but it’s in the realm for sure:

      You can’t really gauge exactly how many of these authority sites are out there. You can get an estimate though and one way is to do keyword research on keyword tools and see the exact number of competing pages.

      Then you can cross reference that with a Google search and see the exact pages that are appearing for the said keyword. But that will all differ if you just do a different keyword search.

      You may find very often that sometimes these same sites will re-appear in multiple keyword searches pertaining to the niche topic, while others will not.

      So in a way if you see the same site/s over and over, you can count that towards the authority site number you’re competing against.

      In my opinion though, this may only feed a negative emotion of yours and what I would do is switch it up and just see these sites as places to gather content ideas from because you absolutely can outrank them over time.

      Now pertaining to outranking places like Amazon (yes these count as authority sites), it is absolutely possible to beat them.

      Typically, an Amazon page will appear on Google if you’re doing a search for a product. But for niche oriented topics, you will typically not find Amazon pages and it is on these areas where you can absolutely rank.

      Now if you’re trying to rank for a particular product keyword Amazon already has a position in, I would not worry about out ranking it (although it is possible), I would just worry about hitting the first page ranks.

      There’s plenty of space and opportunity once you have a website ranking on the first page that gets traffic. Remember, each page has 10 results, so even if Amazon or another authority site/s occupies one of those positions, you still have one of 9 other spots you can occupy 🙂

  14. I am encouraged by your post. I will stop sweating over how many competing sites relate to my niche and just continue to identify my low competition keywords and write my content.

    I haven’t seen any ranking on google as of yet (as a matter of fact I am not even sure how to know if I am ranked) but I have only about 30 posts so far so I will just hang in there and keep writing.

    • If there’s indeed 30 posts, you absolutely should be seeing ranking and traffic Freddie. Use this method to see where you’re ranked. You will also want to use Google Analytics to see the traffic stats.

  15. Hey Vitaliy,

    I gotta agree with you that I’ve seen many people give up on a niche and internet marketing altogether because they believed there was too much competition in their niche.

    I say you have two options…

    A. Find another less competitive niche.

    B. Find a creative way to get some traction to a highly competitive niche.

    Long tail keywords is how I’ve managed to compete in the make money online niche and have my content ranked in google as well as converting into sales.

    Thanks for sharing.

    Cheers,

    Diana

    • The MMO niche is a perfect example of a “competitive topic” Diana and you indicated the perfect strategy for tackling it: Long tailed keywords. Well done and you are proof that people CAN compete in ANY niche topic.

  16. I have some doubts with my current niche, which is back pain, but rather thinking that it’s too saturated I think there is maybe too many authority sites writing about back pain. What is your take on that?

    I try to differ from those authority sites (spine-health, WebMd etc.) By targeting women age 30 and up and giving advice for alternative treatments. I also write from a wider perspective because I think that in order to eliminate back pain, the whole person, from the body to mind and soul needs to be addressed. So, I have written about juicing and back pain, going barefoot, healthy things to eat for breakfast and also foods that help lose weight and back pain etc… but also about best pillows, mattresses, shoes and office chairs, all for back pain.

    What do you think is this okay or am I going too far away from my niche?

    Thank you!

    Maria

    • I absolutely think you’re doing ALL of the right things with your niche Maria. It is true that if you do a search for many of the niche’s keywords, that you’ll find a lot of these authority sites ranking at the top.

      However, the main focus I’d place is in the keyword research itself and not worrying about whether or not the keyword you look up on Google has those big sites occupying the first page. As long as your keyword gets traffic and it has low competition (another big component), write an article on it with NO worry about whether it’ll hit the first page or not.

      I guarantee you this method will save you a headache and get you great rankings, many of which will occupy spots those other competing sites do not. This rule applies to every single niche site that people think is too saturated.

  17. Nice article.

    I’ve been developing my own website at the moment and this definitely clears a few things up. The world is so connected these days and the internet is such a behemoth that any niche will ultimately have competition.

    The fact that you yourself are in a very competitive niche yet have managed to climb closer the top proves that stepping back and tackling niches and the competition from a different angle can pay dividends.

    I have a website devoted to Biological Science and Fitness which itself seems to be growing in popularity quite rapidly. Just need to try and beat the competition!

    Cheers

    • Is the biological science and fitness topic on one site Ed? Just curious, in any case, this is indeed a competitive topic, but your priority isn’t to worry about that. You said that your popularity is going up so whatever it is you’re doing, and I hope it’s related to finding low competition keywords, it’s working, keep it up!

      In the end, it’ll be the keywords which draw in the people and raise your site’s popularity. I have no doubt you can go big in this niche topic.

  18. Saturation is a double edged sword. If it’s not very saturated, no one is looking for it. If it’s saturated, it’s because people are looking for it.

    So, it’s always better to look for a somewhat saturated topic and find your long tailed niche to jump in with and start participating.

    I concur, sir!

  19. Thanks for a great post. This gives me hope that the niche I have chosen still has room for me to break into it. I’ve also really wanted to try out a couple other very popular topics but been nervous to because there may be “too much” competition, but I think you’ve given me the hope that I can actually be successful in my dreams!

  20. Good information. I have often not pursued a niche because I believed everyone was chasing after it but what you said makes a lot of sense. I think it does take longer to generate enough traffic when using long tailed keywords to be successful at online marketing.

    This I believe has stopped some people from pursuing their online dreams. So if your second conclusion about people not putting in the right effort and quitting is true I think I will keep at it because as you say my chances of beating the competition has increased a lot.

    • “Everyone” might also be in and chasing success in the same niche you are Maureen, but I guarantee you very few of them will work as hard as those select few who understand the things I wrote here and push through with it.

      I guarantee you if 1,000 people make websites targeting the same niche that only less than 10 will ever succeed with it and those 10 will each make great money.

  21. You are 100% right, so many people fail to have success online, not because they join the wrong system but because they give up even before they have the time to really make some research to find the truth behind the keywords they have pursued for.And soon after they go after a different keyword.

    And the story just repeats one after another. You have come up with a very good example to anyone that are serious about making a good online marketing business and what they need to focus on when are ready to write and article with a great keyword strategy.

    You have an awesome article thank you for sharing this great suggestions

    Thank You

    Ugomez

    • I agree with most of that Gomez, except the part about the wrong system. That is actually a huge factor in success rates. The problem is when people find the right system like this one, they see that it’s not easy to become successful and with that, plus a lack of hard work and patience, they give up.

  22. But people are always looking for an excuse to why they can’t succeed. You are taking that away from them. We all do it at some point. What most of us don’t want to admit is that we gave up too soon. I’m as guilty as anyone.

    Thanks for the great post and debunking another myth.

  23. This was an interesting post.

    I hear it all of the time – niche saturation. The funny thing is that people often don’t realize that if they could focus on a subsection of their niche and try to discover the needs of that niche and a way to serve them that is truly unique and different from their competitors they could achieve success. Thanks for writing this post. Great stuff.

  24. Once again, this is very interesting and really break some myths for me. For a while I was advised against doing a make money online site. Anyway I was sidelined for a while but now I’m fully back. Thanks for sharing about your view and approach to this. It’s a great post. Thanks once again

    • The only time you should never enter a “competitive niche” is when you don’t know anything about it. If you know a lot, you already have a competitive advantage when you put that knowledge onto your site, thus you can make it work.

  25. Hi Vitaliy! This article encouraged me not to give up on my ideas. Like you said find another way. There maybe competition but not saturation. This is important to know in any online business.

    You’ve inspired me to focus on the low competition keywords and the emphasis put on making sure the content is solving a problem by bringing a solution. Thanks for debunking the myth!

    • Competition will always be around in any good niche topic Jaime, but the room is always open for anyone to beat that competition with the tips I listed.

  26. Thanks Vitaliy, for the very informative post. I am slowly but surely getting my eyes opened to the world of ranking.

    I bought into the myth you talk about, for several months, but it is all starting to come together.

    I experienced the success from a long tailed keyword several weeks ago but thought it was just a phenomenon. Thanks, I am going to include it in my tool box of strategies from now on.

    Thanks again,

    Dennis

  27. Hello Vitaliy. Thanks for such an informative and motivational article. I really enjoyed your reference to endurance when building a blog and how others help by quitting. I think time and perseverence are key equations especially in a competitive (not saturated) niche.

    I also loved the reminder of what an article is supposed to do. Answer questions and help the visitor by showing them whether or not a product or service is worth getting. I noticed you didn’t mention frequency of writing and wondered how much of an affect you think it has (if any) on search engine ranking? Thanks again for the pick me up article. Geoff.

    • Well you should post frequently Geoff, maybe every day, because that in continuous amounts is where you eventually will bypass your competitors.

  28. Hi Vitaliy,

    Great and highly informative article. I just had a fairly similar convo with a bro, no niche or market segment is saturated period! There is always enough of the “pie” for everyone to enjoy their slice.

    Even of it (a niche) is very competitive like Diet and make money niche you can simply muscle in and claim your slice of the pie, in this game endurance pays off as others will fade and your domain and site matures and gains authority with search engines.

    • Exactly Derek, while I always tell people the same things basically, the ones who still believe there’s too much competition are only stopping their own progress and giving people like us motivation to push forward with our sites.

  29. Very helpful and updated tips for IM newbies like me. The alternative ways you recommended to increase traffic to your website is truly effective. Relying on SEO alone is a long way to go and would take a lot of effort.

    I believe that a combination of 2 or more traffic generation techniques are better than just waiting for your blogs to be ranked in Google.

  30. Interesting article as always.

    I have been working toward a pet niche. I’m surprised at search numbers for long tails in this market. The searches are high and the competition is low and the product range is vast and the trend is upward.

    People are learning to make their search terms very specific these days and I’m planning to use this fact as my inroad. Thanks for your great info. I’m picking up a heap of useful tips.

  31. Hello Vitaliy. I was reading your post about competition vs. saturation and I think you nailed it!

    It’s very encouraging for me to see this because it is true that sometimes people will get in the way of your success and can stop you from moving forward.

    I seen you mentioned PPC ads. I’m skeptical of those. Do they really work?

  32. Great post! For me, one of the most scary things with starting a new site has been the competition and concerns with saturation.

    I think you’re right when you say that people tend to repeat stuff they’ve heard before, without really understanding it for themselves.

    The other confusion for me personally, has been further ‘niche-ifying’ a selected market. You know – how to get something from a market, to a niche, to possibly even a sub-niche, in the case of very big markets?

    Anyway, great info here,
    Sean

    • That’s actually not difficult to do Sean, but I do understand your confusion. All you do is basically is take a market, add more extensions to it and then you are turning it into a niche. So let’s say we have health –> natural health –> natural health through eating right (add any other thing here too like working out, supplements, ect…)

      See as we keep extending, we are making the niche even more specific. Now I can review natural products for health and make that my main content base.

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