Ever wanted to own multiple niche websites and have each of them bring in a substantial amount every month? You’re not the only one.
I did and many try to embark on this quest, but nearly everyone fails because they just don’t know how to manage it all. You will drive yourself crazy if you try it without first knowing the risks and how to handle it and that’s what this article will teach you to do.
Here is what you need to know about running multiple niche sites:
- If you work full time at it, then juggling anymore than 1 site is already difficult, let alone 2 or more.
- You are better of hiring a competent freelance writer (keyword competent) to help you with other niche sites.
- You are much better off focusing on your own, with just 1 niche website.
- If you are truly stubborn, you may be able to handle 2-3 sites on your own, but your productivity will sink.
Let me share my own hassles of running multiple niche sites:
- I have made and ran (not at the same time) about 30 websites in the past 10 years.
- All of those websites were niche websites.
- Some of them were 1 page long and I ran them on paid networks like Bing Ads.
- Some of them were huge content filled websites, like my make money blog.
- While my ideas for websites would always come and go, most of the time, the sites would never go beyond just me buying the domain. They would just sit there and cost me money every month.
- At my “peak”, I had about 3 sites which I actively wrote and managed. The time I was able to maintain this routine was for about 1 week.
- The most important lesson I learned: Believe it or not is that you don’t need to have tons of websites to make good money. Literally, one is enough and it’s probably the best thing you can focus on, because all the energy you need to put into 1 website is more than enough to occupy all your time and energy.
When making multiple niche websites is NOT for you:
1) Are you a beginner? Then start with one!
Turn your mind completely away from buying up multiple domains and thinking that you’re going to strike gold with them all.
I see people doing this all the time: They read up on what niches are, pick several topics they like, make websites on that and about a few weeks in give up because they just don’t realize what they got themselves into.
A beginner will struggle with blogging in the beginning, and not know what to blog about and will almost certainly hit a bunch of issues like encountering writer’s block. Having that issue extend across multiple sites can be detrimental to your business.
2) Do you have massive distractions in life? Then focus on one site.
We’re talking family, school. work, ect…? All of this takes time away from you being able to work on your website.
3) Do you know how much time and energy it takes to make even 1 niche website successful? No? Let me tell you:
A LOT, that’s how much and whatever your subjective view of what a lot of time means, that’s likely what it’ll be when you try to manage multiple niche sites.
Any website you plan to work on usually takes about half a year to get going and in that time, you need to post articles of at least 1,000 words each as often as you can, most often, once a day. By doing this, you are fulfilling what it takes to succeed in SEO and get traffic to your website.
But there’s a lot of obstacles in the way besides just the 1,000 words or more per article. You’re also looking at:
- Niche research.
- Researching keywords.
- Researching products to write great reviews that sell.
- Coming up with good titles for your articles.
- Overall posting great content.
- Having continued passion for the niche topic and writing on it.
- Managing your comments.
- And much much more.
And remember, these are all problems you face on just one site. Multiply that!
All of these things, plus the actual writing part make setting up even 1 article a massive hassle that takes away a lot of time. You’re looking at about several hours worth of work (At best!) of putting up even 1 article on your site. Now try to repeat that everyday for at least half a year.
Even at my best times, when I had my research down and writing ideas in place, maybe, it would take me less than 1 hour to set up an article, but this rarely happened to me and most of the time, I would actually find the most trouble in finding new ideas to write about and coming up with the titles. Luckily the least trouble for me was actually writing.
But for many, it’s the opposite. Writing is hard for a lot of people who can’t organize their ideas or just aren’t into it. So good luck coming up with at least 1,000 words per article on your website. And again, this is all trouble you will run into while trying to manage just 1 niche website.
Since most people who start of internet marketing are going to run into these problems, you are better of just focusing completely on one niche website you like and pushing that as far as you can.
4) You try to manage all the websites by yourself.
Forget it, it’s just not going to happen and if you try it, you’re probably not going to have much of a social life. When I said that at my peak I ran 3 websites, that made me work at least 10 hours a day.
Not much for a lot of hard working folks I know, but when all your time is spent researching, coming up with ideas on what to write, it makes you lose your mind very quickly which is why I didn’t even last a week when I tried it.
I now stick to putting most of energy into 1 website and once in awhile I’ll try to add content on one or two others. So my advice for someone who has never had to create and manage a website is to just focus on one, gather knowledge from that business and try to push it all the way to the kind of success where it can replace a full time income. Then if you want to, go into another website…
When making and running more than 1 niche website is for you:
So you have 1 website that’s working well for you and you’ve managed to get used to trouble that comes with it, great! I’d still recommend you continue working on it to have it make more, but people want to expand differently.
Maybe they get bored of just being around one website, maybe they want a challenge and want to try a new niche, alright, let’s make it happen! As long as you already take lessons from 1 site, you’re MUCH better prepared to handle 2 or more…
1) Run your websites on one trusted hosting account.
It’s beyond annoying to manage different sites on different hosting networks. If you have one you trust, put all your sites there.
I know Godaddy is pretty good, but I run all my sites on Wealthy Affiliate‘s hosting program. They have great security and an easy set up process.
2) Hire a writer or two that you can TRUST.
Remember when I said trying to do this all myself made me go crazy? Yeah, well it’s much easier if you have someone to write content for you. It’s not easy to find people, but there’s websites you can go to where people are looking to write.
In my experience, try not to hire freelance writers for cheap prices. To have a good article be produced by a decent and above writer might run you $20 (Per article!), but you should only invest into this when you trust the person, have income coming in from at least one website to pay for this investment and you, yourself can do the research for your writer.
Most writers don’t understand things like finding keywords or niches so if you do that small part for them and have them handle the bulk problem (the writing), you will make your life and theirs a lot easier.
This is much easier to do when you have that experience from your first successful niche website that I talked about that you can relay to them and ensure their work is yielding you the future benefits.
If you can make this formula work with 1 writer, you can do it with 2 or more and have them write for you on one or more websites. I generally like to write my OWN content on a website I am very heavily invested in and pay a writer to write content on websites I am either too lazy or busy to work on.
3) If you plan on making a 1 page website and sending ppc traffic to it.
Over the years, I’ve had VERY few websites like this work for me, but when they did, it made perfect sense to have multiple ones. These websites should only really apply to super micro oriented niches so for example product reviews are highly specific topics where I can test the market’s conversion by setting up a single website, sending quick and relevant traffic to it through something like Bing and seeing if it’s worth pushing into.
At this point in time, I have about 3 websites that are only 1 page long, get clicks, I spend very little, but even a single sale can make an incredible profit. Setting up these websites (when you already have experience) is really simple to do. It’s like writing one article, except it’s the only one that occupies the website.
When 1 niche website makes good money, the profits can be used to pay for other things to have that website go further, or that money can also be used to open up a new website and pay a writer to set up the work for you and/or do paid advertising.
The point is that having that 1 website is the most important peak you need to reach before you try to expand into other realms (other websites). Paying right of the bat for websites that may or may not yield money in the future is a foolish risk to take.
Ever ran multiple websites and had problems? Let me know how that went!
8 thoughts on “How to Manage Multiple Niche Websites Without Going Crazy!”
I can totally relate to your article. I tried to manage to niche sites and also attempted to launch dropship stores all at the same time.
I ended up really unwell. i couldn’t sleep for thinking about all the tasks I needed to d,. products and content swimming around in my head.
It soon hit home that I had to do something different. I dropped the 2 stores in favor of my 1 niche website with Wealthy Affiliate. I thought, I need to be halfway successful with 1 site, never mind trying to be successful with many.
I thought it was just me not being able to cope but your article has really helped me in understanding that it affects other people also.
So, I have concentrated all my effort on 1 niche site. Hell, if I can’t make 1 work I have no chance of making many work.
This is the correct way of looking at it James and experience was what brought you to it. I’m glad the article reinforced your position and goal to aim for one niche site at a time.
It is NOT wrong to have several sites work for you, but it is as I said, VERY difficult to manage it all by yourself. Get that 1 niche site working for you as Wealthy Affiliate teaches, then hire a freelance writer to help with the other sites/goals.
I like to think of it like this, you can have exponential traffic on one site or some traffic on several sites. If you stretch yourself too far in several different niches, you might lose out on one niche.
Excellent article, I know a lot of people who throw themselves into several different niches and come out worn out in the end.
This is very sound advice. Thank you.
I’m preparing to start a new site and I’m just carefully choosing my time and strategy…because I’m scared of going crazy and losing track of everything, falling in a screaming heap.
Even with outsourcing there is a learning curve, it takes time and practice to get the right mix of outsourced stuff.
I prefer to do my own keyword research and headlines but I’m happy for someone else to write it up.
I have found some good writers but they are expensive…10 cents per word…it doesn’t sound like much but when you need 2000 word articles, well, ouch!
Yeah that is a bit much Jenelle, I would not go over $50 per article to be honest. Unless you can negotiate with the people you’re mentioning here, I would look for other article writers.
It is great that you point out all the hard work involved in managing a website. Definitely agree from my own experience that managing one site is hard enough already, let alone multiple niche websites at the same time! It is much better to have one very good website than a few average websites.
I agree – to expand to full time posting on multiple websites, you really need to start outsourcing content. If you want to keep quality up an consistent, writing two+ 2k word posts per day 5 days a week is mega stressful.
The downside is that outsourced content loses a lot of it’s personality I think, or maybe I just haven’t found a good enough writer. It’s hard to hire people for “opinion” pieces, so you really need a set schedule of keywords, word count, and target ideas for the article so the writer has clear instructions.
The personality aspect is a big one Nate. Most returning readers usually come back because they like the style of the writer and it can create a long lasting communication. Perhaps hiring a writer after giving them a trial run to have them write in the way you want them to might be the smarter investment before letting them post away.