My number 1 rule for niche selection will ALWAYS be to pick one that is closest to you in passion and experience. Having both those elements in the topic you choose is almost certainly going to lead to success (if you work on it enough). But I find that people who read this advice and go about making a list of topics often do not actually choose topics which contain those elements.
That is why today, I would like to help you with this, and the way it works is like this:
You will create a list of niche ideas that will have to have 3 very important rules in place. If they do, and you create a website of it, I guarantee you, that site will almost certainly make money.
Now here’s the thing. I can personally compile a list for you and I’ve done articles on this before such as this one, but the problem is that it is not individually based. The ideas I put forth will work for me, but will likely NOT work for the majority of people who read about it. Therefore if you use the same 3 rules I do to brainstorm topics, you will end up creating a list, from which no matter what choice will be your first pick, it’ll have a high probability of success.
The 3 rules explained:
Compile a list of LIFE experiences you’ve gone through and this has to absolutely include things you’ve had problems with and managed to solve. They have to have both passion and experience to be included. Let me give you some ideas to consider:
- Do you have pets?
- Do you have relationship experience?
- Do you have kids and raised them well or not so well?
- Do you have financial stability?
- Do you have degrees in particular fields?
- Are you GOOD or even great at something?
- Have you gone through difficult times in life such as perhaps experienced diseases or personally have been involved with someone who has?
Here’s an additional thing that I know will help: I wrote this article on niches a long time ago and a lot of the advice in this article you’re reading now stems from that one. I would absolutely recommend you read that one too just to be sure the list you personally make is an actual passion and applicable to rule #1.
From there, filter out the ideas via looking at which topics are popular among masses of people (niche audiences).
Rule # 3:
From the remaining choices you have, pick the one that is both popular, and has the 2 elements (passion and experience) in place.
Do note that you should NOT throw away the remaining ideas, they can absolutely be used for future niche sites you make, so keep them around, they will absolutely become more useful in the future.
Allow me to apply the 3 rules in my own example to show you how this works:
For rule #1…
Here is what I personally made in accordance with rule #1:
- I have had issues with diseases like lyme diseases. I was able to treat it.
- I had issues with knee problems which I also was able to fix.
- I have issues with hair loss and still am still dealing with it, trying to find out how to regrow it.
- I run a full time business on the internet through a website.
- I have hobbies like drone flying.
- I enjoy things like martial arts.
- I’ve done very fun and challenging things like the Spartan Race.
- I’ve gained belly fat before and looked at ways on how to lose it.
- I’ve gained life experience in things like dating.
Now these are things that I personally have both passion and experience with, therefore, they apply.
In your case, make your list just as big if not bigger than mine. Write down everything that possibly comes to mind but make sure the topics are labeled as bullet points. I could have in my case put several of the hobbies I listed like drone flying and martial arts into 1 category, but that’s not how rule #1 works, so keep it separate and this is important when you’ll apply rule #2…
For rule #2:
The key is to take that list, do research on which topics get a lot of traffic. In my case, everything I put up has popularity, but some has more than others and it is important that I first look at the topics which I love most and then research them individually. This brings me to the following research results that came up for my topics:
Lyme disease. Initial research shows that this topic is extremely popular. Over a 100,000 people look up the term itself and I would guess that it’s well over a 100,000 who look up similar searches. The niche is popular, I have experience in it and “passion” in that I know what it feels like to have this problem and how to help people solve it.
Knee problems. Another big one. I would say well over a MILLION people look up phrases and terms pertaining to knee pain online and how to fix it. Being that I dealt with this issue, I already know a lot about it.
Hair loss. I don’t like admitting it but it’s a problem I have, yet at the same time, I have experience in looking up solutions and know which ones haven’t worked well and which have. This is a HUGE problem for both men and women and the initial estimates say that there’s millions of people Googling how to solve this problem.
Internet business. I’ve got plenty of experience here to show and help others reach success. People who want to work from home and make a home based business is also in the millions.
As for things like drone flying, martial arts, races, dating and belly fat which were on my list, I didn’t include them, because these were (so far) not things that I would say I have more passion and experience in than the ones I just mentioned.
So now, when we apply rule #3…
We have 4 big choices in my personal case and each niche topic on it’s own carries gigantic popularity and because in addition to that, I also have the 2 big elements I talked about, that being passion and experience, I can safety pick out one of those and know that I’ve made a smart choice in the niche topic I will be making a site out of.
So what would I choose? Well my initial choice would be internet business, because I have a lot of years experience in it, I’ve had a lot of success in it and I know how it works. There is a niche group of people, in the millions who are lost on how to do what I do and I can help. Thus I created the site you’re on right now.
In my case, the first, obvious choice has materialized. But what happens if you can’t really decide on just 1? Well my advice is to do it anyway, start with 1 choice, make it successful, then go to your next option of the list you made.
In my particular case, I do actually have websites on things like knee pain and trying to solve hair problems, but as long as I have a main website on internet business that makes the most money, my attention will be focused on that since that provides the main income stability.
An additional, necessary rule (#4):
Picking the “perfect” niche is a completely subjective thing that will differ for anyone who follows these 3 rules, but this will absolutely help you personally make your own, perfect choice. However the choice you make is the starting point of success and it can only be reached if you BUILD of it, meaning building the site, building the content and ensuring the effort you put into the passion you picked turns a profit.
My final thoughts:
In your case, follow the same rules and create your own list. In fact, leave me a comment below on the list you personally made that you’d like my input on. Be sure to include how much you like and know about this topic because that will be a huge determining factor in whether it’s a smart choice for you to build a website off.