Name: WP Content Machine by Ankur Shukla and Danny Ade.
Price: Either $25 to use this software on one site or $27 to use for unlimited ones. And as for the up-sells (which there are many of), I will have to discuss separately…
Overall Rating: 0 out of 10 stars. I honestly though software programs like these would be dead in the eyes of SEO people in 2016, but apparently not. I need to give you my opinion of this thing and frankly, a warning about it…
WP Content Machine in a nutshell:
A WordPress software you install to one or more of your site that scraps content from Ezinearticles and other websites, then re-spins it, meaning re-writes it. It also has functions to do similar things from sites like Amazon, Wal-Mart and Best Buy as well as social networks and also automatically add affiliate links.
What the creators of this program presented as a problem for websites making money was right, but what they offered as a solution to this was a big mistake…
It is absolutely true that most sites, be they blogs or ecommerce pages fail to make money online because they always lack content. And Ankur and Danny do point this out.
Now the solutions to that can be broken down into black and white hat methods. White hat solutions to the content problem can be:
Then there’s the black hat way…and WP Content Machine is about as black hat as you can get in that it takes material from other sources and makes it your own. There’s no other way this can work. It’s not like it takes it from thin air, there’s actual content that needs to exist before this software finds it and puts it on the site you’re using it for.
But let me ask you something: What do you call material that you scrap from other sources and use as your own? Oh that’s right, plagiarism.
And if plagiarism doesn’t scare you, then you should consider Google’s policy on it…
Plagiarism is forbidden and on Google, any content that is taken from another source or spun is still copied and is considered either duplicate (or spun). Either way, that is classified as black hat by Google and is punished by your site being de-index or taken off the search engine.
Say goodbye to any SEO results and your reputation as being a “writer” if you copy material.
And frankly, that is the big picture and the BIG mistake I was talking about: There is no site in my opinion that will ever work if they use this sort of software because the rules of the game (SEO that is) are such that it is impossible to get away with this.
But in all honesty, they made this pretty clear in the sales page before I purchased it. They used the words spin and “scrap” which were code for all this stuff I already expected, but I still purchased it because I just had to know and…
Unfortunately, not only was I right, but as the purchase went into the up-sells and then the members area, it got worse…
Man, I know up-sells suck, but the way they were pitched in this program was one of the most terrible ways I have ever witnessed. To get the little stuff out of the way first…
- They were re-using the same “FB” testimonials on many of the sales pages for these up-sells.
- They were connecting these other offers to be used in addition with the main product for “better” profits.
And now the big stuff for which I’ll have to get into each up-sell and explain why it’s bad:
Upsell 1: The “Pro” version of this software.
Frankly, I did not understand why this was “better” than the original, but if I already showed you why the original was bad enough, upgrading it to this won’t make it any better!
Upsell 2: They sell you some “premium” themes.
You can buy 1 for $37 or get 2 of them every month for $27. Now I don’t understand if that $27 is monthly but it would make sense, they just didn’t show that on the actual pricing schematics…
But basically why I consider this to be “bad” is because unless you’re running a gigantic site, premium type themes (the ones you usually pay for) are not really necessary. This particular site and many others I’ve run and made money of have always been used on a very basic theme and I find that themes do not usually signal success.
I guess what I am trying to say is that for personal use, even if these themes are good, they only go as far as the content you put on them as well as how you market them…
Upsell 3: WP Traffic Machine.
Well in short, if you buy this, whatever the regular software produces (copied content…) is shared on social networks. The theory is that by sharing it on social networks, you’ll get free traffic. It’s easy to think this way, but when the content that is produced is copied and you have no following on social networks, then this type of thing in my opinion will yield little.
Oh we’re not done with the upsells, there’s more!
Upsell 4: Some kind of “developers” license.
So there’s 2 parts to this:
First, you get the option to re-sell the sites the software makes for to you directly to clients who are looking to have their own. In other words, if someone makes a website through this software, they can re-sell it to a client for big money.
Now hang on, why would you want to sell a website to someone when that website is using copied material and is going to basically have that site get punished by Google? Would that not be a scam/rip off?
And second, they say that you can also resell them to bidders. Again, I’m giving you the same argument as to why this is a horrible idea.
Upsell 5: A “reseller” license.
Imagine this: They are charging you to PROMOTE their product and the ONLY perk is that you get 100% commission. Sounds great right?
Well considering that the the whole program is a part of JvZoo where this whole software including the upsells can be promoted for free:
Now the question is if the investment is worth it. They are charging you $67 to resell 25 copies of this program and $77 for an unlimited amount of “copies”.
You’ll have to run the numbers if it’s that important to you, but none of this matters to me when the quality of this product is so little that re-selling it to anyone would in my opinion be a major mistake.
Also, did you notice on that page above it says there’s 9 of them? With the 5 up-sells and the main software, that’s 6, but if you eventually reach the members area, there’s going to be a “few” more offers:
Now I do not know if the following offers are actually part of the sales funnel and if you’re a Jvzoo affiliate that you can promote them but in this members area, there is a hosting plan they try to sell you as well as some kind of webinar one of the owners of this product will be doing.
Whatever, none of these upsells matters. What matters is this:
Final Rating: WP Content Machine
0 out of 10 stars. A huge mistake in my opinion to buy, use or worse resell to others because of the MAIN problem in that it’s clearly a black hat product that will not work when Google figures out what’s happening.
My final thoughts:
I cannot understand why people still make these types of programs when it’s been so obvious for many years what happens to them…
To me if they people who created this knew about the trouble that would arise from making sites through this software, they would have not done it. Maybe they really don’t know, but you NEED to.
I’m sure these guys put a lot of work into the product but that doesn’t vilify the issues I raised. I have never used a program that does the things WP Content Machine does and have always told everyone who asked me about these sorts of programs not to use them either.