Links (URLs) and their placement on your website/blog is paramount to getting you sales, but if you get it wrong, post it too much, too little, put it in the wrong areas or make it very hard to see, you can bet that this will absolutely affect your sales and drive away potential leads. That is why this article will focus on where to properly place them so you can get them to get clicks, and as many of them as possible.
Here’s a few immediate tips you need to start adding/using:
1) Positioning is huge. Where you place that special URL has tremendous importance. Place it too high up on your articles and it doesn’t leave the reader enough time to do what I call “marinate” through your content and that lessens their trust. Always wait until about a few hundred words into your content to start adding URLs.
2) Don’t be too “obvious” about the wording of your link. Let the context flow into it. Suppose I am doing a product review and talking about how I enjoy it. One thing to consider is to write a personal experience on it and then provide a URL in which you tell people what others are saying.
This can point to something like Amazon where people can read other reviews. By doing something like this, you actually have a steady flow in which the reader mentally sees this as a natural way to click to the page you’re advertising. Here’s more on creating a highly converting product review.
3) Consider adding these URLs sparingly. I never endorse that people place too many of these URLs on their page, it looks cheap and desperate. I suppose a URL every 100 or more words is fine, something like this:
I will also give you a case study to consider:
I have a main offer on THIS page where I promote a program called Wealthy Affiliate. Even if you do not join it, at least look over the sales page I have on it here and look at how I space out my linking strategies. Upon testing the conversion rate of this page, it goes anywhere from 9%-15%. In other words, out of all the incoming visitors to that page, 9%-15% sign up. A double digit conversion rate is huge.
I recommend you look over the page here and just examine how I structure the whole article, the review, the placement of my URLs and even in the comments section where I also do this. You should consider “mimicking” this approach on your pages, I guarantee you’ll see improvement.
4) Be honest about what you’re writing and promoting. Cheap sales tactics smell like expired onions (if you’ve ever had these, you know the smell is terrible). Honesty in what you write can be sensed and read by the reader and the indication that they like what you write can be seen in how long they remain on your page and how often they click on the links you provide, not just affiliate ones but others which interlink throughout your website.
One way to execute this well is to actually own and test out what you are selling and on the page where you sell it, to provide a personal experience/story on this. Be as detailed as possible, explain stats, the feelings you had. In short, for a more detailed strategy on this particular point, look at the above point (2).
5) Create pictures and place the links there. The images you create can be the actual product you are selling or even a call to action wording that is huge (here is an example). Images stand out in content and they are perfect spots to place your URLs in.
6) Test out your sales pages. After putting to use the above strategies, or whichever one/s you decide to use, give them about a week and see how they work out. Place codes on the URLs you have to monitor how many clicks they get. Compare that to the number of visitors who visit your sales page where the URL is located and see if it gets to little clicks. If it does, re-arrange your placement strategy and then re-test the same thing.
Consider re-arranging your content, adding or replacing existing content, then retest it again. This is the type of strategy that involves constant monitoring and seeing how what you just put up does in terms of conversions.
In my WA review that I provided a URL to above, I ran through several different versions of that sales page and tested the conversion of each one before settling on the current one you see there. But even though it gets a double digit conversion rate at the moment, I am always considering a new, updated add on to that sales page or even a completely new one to test it’s selling ability. Here’s more info on testing.
A few quick notes on other places where you can post URLs like these and if you should…
Your website/blog/fan page isn’t the only place on the internet where you can place affiliate URLs, there are open advertising places on the web such as Craigslist, USBannerAds, and other public type places where anyone can go, put up an ad and enter in their affiliate link to potentially get sales.
I personally feel after doing this for many, many years that your efforts are better spent not placing affiliate links in certain areas and focusing on a particular few. Those few are:
Your page. No other place is better than this. Your page is your business and you are free to be as creative as you like here, there is no limit to how much content you can write and where you decide to place your URLs. This offers you a wide range of possibilities and that is what the bulk of this article will focus on. So focus on this mainly and use the tips I put up above.
Videos, particularly, YouTube videos. Consider this the media form of a page, except instead of writing, you are creating visual content in which you have an endless amount of space and opportunity to place links WITHIN the video and in the description. I have a guideline on how to do this with YouTube here. The good news about YouTube is that you can and even SHOULD post direct URLs to your affiliate offer from these videos. These work, as I’ve made numerous sales doing this.
Banners. Banners can be placed anywhere but for the purposes of this article, I prefer you keep them on your page. Here is a tutorial on where you should put them up, ON your page.
Ads, but in certain areas. If there’s any place I would recommend you place ads, it’s on Google or Bing (Yahoo is included if you place ads on Bing. I’ve had tremendous success in creating ads on these networks in the past and present and do endorse you get into this, but only under particular conditions, here is a whole tutorial on how I succeed with advertising on Bing and Google.
The only thing is, I never recommend posting actual affiliate URLs on these, but rather one to actual website which has the affiliate URL on it. I find this provides many more sales and “marinates” the person who clicks the ad, meaning it earns their trust and potentially their sale/sign up.
My final thoughts:
I want to make 2 major points that will help you:
1) I place a number of URLs above that help supplement the topic we’re talking about here. I do recommend you read them as they will further your experience and help you become a better, smarter marketer.
2) Consider the way I structured my URLs in this very article. See how I space them out? Do you see how they flow into each other and are contextually flowing with the paragraphs they are on? This is also a great blueprint for how you should structure all your URLs on your page/s but specifically for the affiliate sort, check out the Wealthy Affiliate sales page I put up to see how I to do this.