I’ve had a great deal of experience with micro niche sites over my course of doing online marketing.
In fact, some of my best profit experiences came from them, we’re talking 6 figures, but that was a long time ago and if people were to ask me if these types of pages still work, I’d tell them maybe, and that maybe varies if there’s 3 situations going on.
Do you know what a micro niche site is? Let’s make it clear:
There was a time back in the “lazy days” of internet marketing as I like to call it where people could make high ranking websites with little effort. They just needed a few pages and special “SEO” tricks to make this work.
In fact, here was (and still is) the formula on…
How to build a micro niche site (MNS):
- Target an extremely low competition keyword.
- Then buy a domain for it.
- Over optimize their websites with a very low competition keyword (The SEO tricks I talked about).
- Add meta tags with said keywords.
- Add a little bit of content and…
Bam… you’d have a high ranking result, within a week in many cases. And this was so easy to do that many programs released guides that basically repeated that formula and offered automation services to build them.
But this lazy period was short lived…
People used these tactics so often because it was such an easy way to make money that eventually, you had a lot of these things occupying Google, especially in the top results and many of them were extremely bad looking pages.
Pages which instead of providing good information only sought to sell things. And that is what ALWAYS happens each time there is a “loophole” in the system.
In the case of MNS, the loophole was that you really needed just a little bit of work to create high ranking websites to bring in traffic and that would also make it easy to sell whatever people were aiming to sell, which typically was make money programs and other, lower tiered products that often didn’t get too many positive reviews.
Unfortunately for these people, whether it was people who used this loophole to sell good things or those who just abused it and sold scams, because this literally became an abusive tactic to game search engines, Google, like it always does changed things around and made it necessary for these types of sites to have a TON more content before they could reach those top positions again and when that change happened…
99%+ of all MNS slowly started to fall off the face of the 1st page rankings and to this day, this gap has increased, meaning the criteria to reaching the 1st page has become longer and harder to attain for them and as time went on, the gap and criteria has continued to get bigger and bigger for these types of pages. Basically as time goes on, any kind of MNS has less and less chances of working and I’ll point to one scenario below where you absolutely shouldn’t be trying to make them anymore…
I’ll start from a broad topic (1), work it into a niche topic (2), and then a micro one (3):
- Weight loss (1), diets for athletes (2), a specific diet pill (3).
- Make money (1), make money online (2), Wealthy Affiliate (3).
- Books (1), horror books (2), Stephen King novel (3).
- Fitness (1), lifting exercises (2), P90X (3).
- Technology (1), cell phones (2), latest iPhone (3).
Ok, so is there anyway to make them work nowadays? Enter the 3 scenarios:
Scenario 1: SEO. The one I would absolutely avoid!
In this particular case, I would say no. There is almost no way to rank an MNS very high nowadays, no matter how low the competition for it is.
Imagine the following: You have a keyword with extremely low competition. In most cases, even if you just made 1 page, it would not rank in the top 10 of that said keyword. You just would need more content to do this.
Ever since the new rule of more content came into play, I have only ranked a 1 page site at the top, only once, but it was for a term that nobody else was competing for or really typing in either.
The fact is: If you’re chasing a search term to rank for and you aren’t the only one trying it, and furthermore, your competitors that are also chasing it have a better/bigger site than yours, there’s no way yours will outrank theirs.
And if you do rank like I did for that one situation, like I said, it’s most likely going to be for a term that either no body types or no body is interested in so either way I wouldn’t have been able to monetize of it.
Long story short: MNS aren’t workable with SEO these days.
Wait a second…
Isn’t the key to getting traffic and making money done by targeting low competition keywords and specific audiences?
You are correct and from a basic point of view, these pages do this, but like I said, Google has changed the rules and made it much more mandatory for websites to hit the first page rankings because remember, if they didn’t do that, you’d have garbage results ranked high and selling you bad things.
If you have an issue with this, I’m going to explain further down why this is actually very good for bloggers and content creators.
Scenario 2: This is the one where I made the 6 figures.
The only situation in online marketing today where an MNS can still work is if you bring traffic to them is not through SEO, but PPC.
This is exactly what I did with the following case study which ended up making me so much money. I only had 1 page here and it was indeed targeted to a micro niche audience, a gigantic one mind you, but still, it met all the criteria to be classified as that.
But that page NEVER ranked high in SEO. So the point of scenario #2 is to demonstrate that this can work, but for a particular form of marketing: PPC.
Do I recommend you find the biggest micro niches and started doing PPC for them? Absolutely not. In my case study, I had a good sales angle and a great review page, but in most cases, that same strategy didn’t work for other promotions I did and it was money lost on my part.
Scenario 3: The one you should be doing.
Instead of focusing on 1 little MNS, focus instead on a more broader niche audience and within the site, and then target little micro niches, in fact, target as many of them as possible.
This strategy is what works best because it gives you the ability to write the necessary amount of content to attain high rankings in search engines and and then people will land on the actual micro niche page you made as a result and buy from there.
In other words, focus on ALL the micro niches you can possibly imagine within a broader topic to make a fully trusted site (for Google).
Will this take a lot more work on your part? Absolutely. But this is the mandatory work required to get those top rankings nowadays.
Furthermore, target every little page/product you write about with PPC campaigns as well. This is the best and most stable way to get a great, converting website and the kind of traffic from Google you always wanted.
Here is an example of why this type of scenario could make you so much more than anything else:
And on a side note, that same 6 figure example could have been a 7 figure one if only I didn’t rely on my PPC version of it and by the time it was making me money, had a good SEO site as well. In other words, in addition to PPC traffic, I would have brought in even more traffic from SEO (organic traffic always gets more targeted views than paid traffic) and that would multiplied my profits easily.
There’s an example of why depending on just 1 MNS or just 1 way of making money can limit you so much.
My final thoughts:
Overall, there is still a ton of tremendous opportunity available with these types of pages, but it’s a matter of how you target them and within WHICH strategy/scenario above that I showed you.
While it doesn’t work the traditional way it used to (for SEO specifically), you can still make them work through PPC and (much more important) making a much larger SEO page.
You can also combine both of these strategies like I do on most of my sites and frankly, I think that’s the best option for most people and this is the best idea in my opinion. It’s the one I personally use.
Doing more work is not a bad thing and you shouldn’t let this extra requirement stop you from making profitable online businesses:
You have to understand that there is always evolution happening within Google and I personally agree with the changes they’ve made. While it does make it more difficult for people to make money online, it is necessary to filter out the lazy people from those who work hard on their pages.
We’ve seen what happened when Google made it easy for everyone to rank high (garbage) so the opposite (make it harder) is what made the search engine better and forced people to become better at their efforts. Now when I rank high, it’s very rewarding and if anyone outranks me, at least I know it wasn’t done through laziness, but also hard work and it pushes me to work harder on my pages.
Update: Micro niches do work, and I have proof ($1,000+)…
I had a site I cited in this case study which actually got a major ranking, for a big keyword that was trending.
That keyword and the ranking my site achieved was getting it 100’s of extra visitors a day and so with a little tweaking and adding a new promotion, I was able to generate over a $1,000 in profits.
Now this site was not a single page or even a micro niche topic. If it was, it probably wouldn’t have ever ranked high, but because the site was one point a high authority page and getting high rankings, and the fact that no one else was targeting the keyword it ranked for, I suspect this is why the ranking actually occurred and I couldn’t be happier it did 🙂