Having been involved in successfully promoting quite a number of products on Clickbank and making over half a million in the process (details), I have decided to write a few things about this network for new or existing affiliates who are seeking to do the same.
Most of the mainstream ways of making money with this network come down to 2 strategies. You can either…
1) Find a top selling product on CB, and then create an entire promotion off that. Or…
2) You can create a niche site, then find a relevant CB product and promote it on the site.
In my experience, the second option is what brings in the REAL money because the audience there can reach limitless amounts whereas the first option can be quite limited as it’s quite rare that a CB product gains a lot of popularity.
You can have even the most popular items on there get 1,000’s of searches on Google, but niche topics can dwarf that by many times, which is why I rely on the second option. There’s just a wider audience to target and make sales off, period.
Here’s 5 major lessons to note about promoting on CB and making money:
1) You don’t have to promote multiple ones off this place. Most if not all your success can come from just 1 promotion you sell and I am proof of this as about 90% of my sales from that network actually came about from a single promotion (see the details link above).
2) Finding a good thing to promote on this network can be tough. There’s a lot of people who tell me that CB has a lot of low quality stuff and this is true to an extent, but in all honesty, you can make the same argument for even the biggest networks out there like Amazon. I assure you that in every product category they have, there’s a majority of them which suck. The key is to know how to tell the difference and that leads me my next point…
3) Know your niche audience well and know the product you’re promoting to them, well. For example, if I know nothing about betting systems (a category of products found on CB), it would be quite foolish of me to try and promote anything in that category to a niche audience interested in betting systems. I simply would not be able to produce a good enough review page to earn the trust of my visitor and you can bet (no pun intended in this case) that they won’t buy anything from me.
Too often, I see make money online programs teach this exact and incorrect approach of picking out products and then promoting off that (strategy 1 that I listed above) and this is absolutely a guaranteed way to fail.
Now if I know my niche topic well, you can bet that I can write a good review of the thing I am selling and tell people about how so and so will work for them by providing an ACCURATE amount of facts and data to help them see that they are getting a good deal!
4) It often “pays” to buy the product you’re looking to promote before you promote it. As there are indeed a lot of low quality things on CB, it’s important that you filter through the plethora of options you have and sell the one which is going to make your niche audience happy. Now this is not a mandatory thing, and there are affiliates who “get away” with selling a product they don’t own, but it can absolutely add value, authenticity and quality to your sales pitch if you own the thing you’re selling, and if you try it and can talk about it to people interested in it.
There’s just a sense of safety when people who are interested in buying something hear from someone who purchased it. That way they know what they are getting and what to expect and that makes paying for the product less stressful and something they look forward to doing.
5) Typically you will want to look at the most popular selling things on CB with the highest gravity (over 50 is good) and lowest refund rate (Under 5%). These 2 parameters are what I personally look for INITIALLY when I am looking to find a new thing to sell from CB. But while this process is easy and CB does provide you with a list, you will want to filter out the choices you have with the other 4 things I just listed above.
Here is a tutorial where you’ll find specific details on how to recognize which things are selling well on CB and what is worth promoting. But again, this is the easy part, the hard one is running it through the other 4 things before it.
But trust me, doing this will really help you make sales in the short and long run because it will align the necessary things you need to get the right audience to love the thing you’re selling and want to buy it.
How I do all of this (step-by-step):
1) I am going to make sure that I have a niche topic/site and that I have a PhD in it (metaphorically speaking, but you get what I’m saying here)!
2) I will head over to CB and look at the category or categories of things that relate to my niche topic best.
3) I will see the best sellers in each category I chose and then carefully examine each product’s sales page, the gravity, the refund rate, how much I can get paid, if the price is fair and so on.
4) I will (if I am truly passionate about it) buy the thing I am promoting so I understand it well.
5) Once I pick out the promotion, I will write a review of it on my site or pitch it to my niche audience and let them know how awesome it is and with experience on the subject and/or knowing a lot about what I am selling, I will be able to come up with a great sales page to get people to buy this stuff.
Here’s some examples to help you:
1) I have a knee site with the niche audience being people with knee problems, so I hop on CB and find a good knee program to sell (after examining it through the filter I just mentioned).
2) I have a diet site where the emphasis is losing weight quickly, so I also hop on CB and find a program called the 2 week diet and make sure my niche audience understands that it helps them lose weight quickly (see the connection of how the niche audience gets the solution in my promotion?).
3) I find a niche audience of people who want to do cleansing, hop on CB and promote the “master cleanse” to them (this is an actual program on CB that I’ve made sales through by the way).
This works very well and if you’re new to this whole concept, trust me, you need to begin with a niche. Don’t just find a product and start selling it without an audience that would best benefit from it as well as no experience on it at all, know it before you sell it…