I’m going to give you some amazing tips to improve your CTR in this article. I have been implementing these tips on my site/s personally for quite some time, and have seen massive improvements to the amount of times people have clicked on anything I’ve posted, whether it be ads, banners, basic links on my site, affiliate links, ect… and all of that has helped improve my PPC and SEO results.
Getting the basic idea down: What does CTR mean?
It’s a very simple definition but one that has very deep ramifications that most do not understand. The fact of the matter is that a better CTR on your site symbolizes a few things:
1) People click on whatever you posted, be it an ad or they found your site through Google’s search. The more people do this, the better your website’s CTR will be and it holds a very important meaning…
2) With an improved click through rate, you essentially improve the sales growth of your page, as well as it’s authority in Google.
3) Anything that involves list building, selling items and getting people to essentially click anywhere on your site/ads stems almost entirely from a good CTR.
Click through rates are important to measure in ALL aspects of an online business:
Like I said above, whether it be:
- An ad you place on Adwords/Bing Ads to…
- Socially sharing your page, to…
- Having whatever blog post you wrote show up organically on Google.
- And especially when people are already on your page…
Measuring the click through rate of all of these things is going to become crucial in understanding if your site is performing optimally to make sales or if it’s lacking.
Here’s some numbers to ponder (from my own experiences)…
One this website, I recently did a little “audit” where I measured which pages were getting a lot of traffic. One of them was this page, which was and is ranked #1 on Google for it’s main keyword “Survey Say”.
Here’s some interesting stats on that term:
Google Webmaster tools has told me that in a period of 24 days, I had received the following amount of visitors to my page I linked above:
In total, 573 clicks. Each of those is a visit from Google straight to that page. Not bad at all. However…
Upon looking at the page itself, I noticed I had very little of the things I’ll point to in this article later on about improving the CTR.
My main goal was to get people who visit that particular page to visit a better promotion I have up. Obviously, out of those 573 visits, the more people who click on my link on that page and visit the main promotion, the better chances I’ll make more. I hope this makes sense because the next part is where we really get into the meat of click throughs…
So what I did was this:
On all the links on that page which were leading to my main promotion, I replaced them with what’s known as “Prettylinks” which meant each time someone came to the page and clicked on the links there, it would be recorded.
The goal of this experiment?
Simple: I wanted to see how many people who visit the page actually click on the links ON the page that take them to the main promotion. The more people who clicked on the page, the better my click through would be.
What was the result?
A LESS than 1% CTR. If I recall, it was actually more like 0.2%. That meant that out of the 573 visitors I had above, I only had about less than 5 clicks for that period alone.
That is absolutely devastating! That meant that only 5 people would actually have a chance to buy what I was promoting and make me money. How horrendous is that!?
Immediate actions needed to be taken!
And so they were. With just one simple change I made, that 0.2% jumped up to 10%, exponentially better. And you know what? Now rather than get less than 5 clicks, suddenly I got more than 50 clicks for that period.
10 times more clicks, 10x better chances of making sales. Not a bad change up right?
And don’t worry, I’ll reveal exactly how I did this shortly. But I need you to understand how this article will be structured:
I’ll show you how to improve CTR in the following areas:
There are essentially 4 main areas where you’d want to improve this on:
SEO. In other words, I’ll show you how to get people to click on your page when it pops up on Google.
Paid ads. I’ll show you how to get better looking ads that get more clicks.
Links within the pages/posts you write. If more people click on whatever page/post they land on, then there’s more chances you will make more sales and/or better headway overall.
Banners. Did you know certain banners can have a negative impact on your sales? Yes they can distract people from viewing your main content and inhibit their experience. Knowing the right type of banners to put up is an important component of click through s. I once had an ugly experiment that proved the blow back banners can have.
Now I want to note that in each of these categories, CTR is measured the same way but with different variables. Don’t worry about it though, I’ll explain it as we progress through each step…
#1: SEO. Getting people to click on your page.
The goal of SEO is simple:
Make a website and get whatever content you write to appear as high as possible on Google. The ways to do that are outlined here, but that’s another topic which I will not deviate into on this article. I’d rather you read about it in that link I sent you.
But when it comes to SEO, your goal is obviously to get as much traffic as possible, but where does CTR fit into this?
You need to see how well your website is performing/appearing on Google in terms of which keywords it ranks for as well as how well it’s positioned. From there, you need to see how many clicks you get from those appearances. That leads us to the actual formula:
How to measure your click through rate in context of SEO: Divide the number of times a particular page shows up on Google (impressions) by the number of clicks it gets.
Here’s an effortless way to do this: Rely on Webmaster Tools, done. You don’t even need to calculate anything if you have this tool, they’ll literally tell you.
Do you remember that image I posted above from that page I showed you that got 573 clicks? That image was taken from Webmaster tools and guess what?
They actually showed me the CTR. Here is is again, more outlined:
So as you can see from that image, if we divide impressions by clicks, we’ll get that CTR I underlined. And honestly, those numbers are quite GOOD.
Important: Do note that the higher your pages/post are positioned, the better these number will be.
When it comes to SEO, you will not know how many impressions you get unless Webmaster Tools shows you this and that’s why it’s the best tool for figuring it out. If you set it up for your site, you really don’t need to worry about calculating anything. They’ll show it.
How to improve the CTR numbers for SEO…
- Worry about targeting good, low competition keywords. Doing that will help your page/post rise up higher in the search engine and as I said before, the higher it is, the better your numbers will look.
- When your keyword is chosen, make sure it has a good title. Good titles get more clicks. More on that here.
- A lot of your CTR will be based on your site’s position in Google for whatever keyword term it’s based on. Whenever we measure the CTR from an SEO point of view, we are measuring EACH individual page/post we have, NOT your whole site, remember that.
- If you have keywords and titles down, worry about having good content that is long (how long?) and high in quality.
#2: Pay Per Click and getting more clicks.
The goal with PPC is simple:
- Write ads.
- Pay little for them.
- Get as many clicks as possible.
CTR comes into play here when we measure how many impressions your ads get vs how many times someone clicks on them. It is the same type of concept as in SEO.
How to measure CTR in PPC: Very simple: Ad networks like Adwords and Bing will tell you exactly what that number is. Here is an example.
How to improve CTR when you do PPC:
Like I said, the goal is to write up ads and get as many clicks as possible for a low cost. Fortunately, I already have a great guide on that here!
#3: Getting more clicks inside your website.
You may not know it, but after you get visitors to your site through SEO and PPC, the quest to get better click through s doesn’t end there. We will want to know how many people come to this page/post or that page/post and how many people click on a link we put on that specific page/post. Doing so will help us improve our sales funnels and make us smarter, more successful marketers.
This is where I’ll show you the exact thing I did on that page which got over 500 clicks above, whose CTR went from 0.2% to 10% and honestly, I think it is the best way to explain this concept because it’s easy to get lost with…
How to measure CTR within your pages and posts:
Take a single blog/post, then take whatever links are inside it and make Prettylinks out of them. Prettylinks is a free plugin you can install if you have a WordPress site.
And what it’ll basically do is track and record each time someone clicks on the link. Now at least you’ll know if and what type of activity is going on. Here’s an example:
That’s exactly what I did.
Then from there, you just take however many visitors you got to whatever page you’re looking to measure (in my case it’s Google webmaster tools), take whatever period the time frame its set for and match it with the Prettylink time frame it’s recording.
Then see how many clicks webmaster tools says that page got, then see how many clicks Pretty Links shows for that page.
- In the image where I showed that I received 537 clicks, it was from 2/21/17 to 3/17/17.
- I simply looked at the prettylink I set up for the relevant page that got those clicks and saw how many people clicked on the links on the page for the same period (2/21/17 to 3/17/17).
As a result, I knew how many clicks it got. I then divide those 2 numbers and you will get the CTR. In this case, the prettylink showed about 50+ clicks for that period.
Note: Use the same format I did for one or more of your sites, but keep in mind, we’re all looking at individual pages/posts here. If you have 100’s of blog posts and pages, doing this type of process for every single page is going to drive you nuts.
Note 2: To make this easier, use either Google Webmaster Tools and/or Google Analytics and see which pages get the most traffic on your site on a daily basis, then make the above adjustments with prettylink. This will help you prioritize the most important/largest traffic and potentially monetize it better.
Now, if you correctly figure this out (and it’s not hard) and see if the number is less than 1%, you will need to make improvements. Thus this brings us to what is possible one of the most important pieces of advice I will share on click through s within your own pages:
How to improve your CTR within your pages/posts:
Make call to action links and make them big H3 headings. Always make them prettylinks!
For example, in my case (the page that got 573 clicks) I was reviewing a survey program and well, the program itself was terrible. But by placing call to action links that said something like this:
That type of link started to get many times more clicks than anything I had previously set up on that page and I was getting more traffic to my main promotion, many times more traffic…
By placing those BIG headings, telling people that they could get something better and doing it SEVERAL times in that article, I went from that 0.2% click through to 10% instantly.
Now if you want to see that example in-depth, just see my review of that survey program here and notice how many times I place these big headings in that article.
And in your case, just repeat the same idea (and again, make sure to record it with Prettylink!).
The key to making this a success:
I have found that call to action links like those get the best results. They are EASY to make, write and as long as you are writing them in CONTEXT with your page/post’s topic, they will get clicks.
So for example, let’s say I have a website on how to give the proper nutrition to dogs and I am reviewing a particular product that isn’t good, but wanting to promote something that is good.
On the page that reviews the bad product, I will add call to action links that look something like this:
Notice the following:
- It is contextually relevant to have this type of wording on the article.
- I am reviewing a bad product. Naturally visitors will want to know “Well what’s better?”.
- That heading triggers their curiosity because it basically answers that IF they click on it.
- I made sure to link and make blue the words “THIS product will” because it indicates the spot they need to click on to see it.
- I guarantee you, a SIMPLE heading like that will get CRAZY good clicks if you use it or something like it on your site. It is SO easy to do (I use Microsoft Paint to make these usually, but you can literally type this up and link it where you want it to go.).
Here are more call to action examples and ideas that will really help you brainstorm this, but ideally, look at my review of that survey program to really see it in action.
I will also add this:
The same example I used for that survey program review, I’ve been using for every single product review I’ve done and I have to say, it has been amazing to see how well this consistently works.
And make no mistake, this advice works for any type of niche site out there. I’ve used this on weight loss sites I’ve made, make money online and sports sites, ect…
Here’s the thing about banners that I’ve learned…
- Don’t put too many of them on your pages and posts…
- Don’t link it to people unless the context calls for it. In other words if they land on a product you’re recommending, explain to them why it’s good first before providing a banner that asks them to click on it.
- Honestly, the best way to make banners is to use them the SAME way I explained using headings in #3. You can literally make the headings images with squares and whatever colors you want and use them as banners. What are banners after all if not images? And that leads me to my last point:
- Make your own banners most of the time. I find that simple headings like I made above into images get the BEST feedback and clicks.
Measuring CTR with banners: Simple. Make whatever link you place the banner under a Prettylink. Done.
And as for improving it, well I just explained that above in the bullet points.
My final thoughts: Putting all of this together and how it’ll help your site perform/convert better:
Worry about all of this stuff IF and only IF: Your website already gets a lot of traffic, but suffers from a lack of sales. In that case, optimize your site and it’s SEO, PPC or whatever you’re doing to get it traffic with the tips above.
Also understand that in every one of the 4 different areas we covered above, the CTR is measured the same way but with different things.
- With SEO, we measured it with Webmaster tools giving us impressions and clicks.
- With ads, we measured it with the ad network giving us these numbers.
- With clicks to our site, we measured it with pretty link and with the help of webmaster tools to see how many people came to the page.
- With banners, we basically used the same prettylink example.
Very important: A higher CTR does NOT guarantee better sales, but it DOES guarantee more traffic headed to where you want it to head and that’s a big part of the conversion process and helping your business grow.
What is more important than this is making sure you have a specific niche site with relevant, high quality content giving it’s targeted audience the type of material they seek. Then when you have that, and mix it in with good CTR tactics like I showed you will you get a powerful combination.
Now if I’ve done my job correctly and you’re seeing this article right now from a Google search or elsewhere, than you should be inclined enough to click that link I just showed you (because it really will help you build a great online business).