Throughout my years in the world of online marketing, I have used both Bing Ads & Google Adwords to make money (six figures) through the internet.
In this post, not only will I give you proof of this six figure claim, but I will also explain which place is better for you to use (if not both) to make money online and that’s because I have had both good and VERY bad experiences with each network that I want you to avoid.
One thing I want to point out is that if you’re using PPC for your online marketing, it is ideal to use both networks, but because one is usually far more strict to work with (Adwords), you may find that Bing Ads is better in some cases, but the profit potential will always be higher with the former.
Let the competition begin…
The pros of using Google Adwords (GA) > Bing Ads (BA):
-GA offers up to 3 times more in potential traffic, since nearly 70% of all search traffic centers around Google. Official site.
-GA is easier to use for PPC marketers of all levels.
-MUCH better analytical tools: Their conversion tracking will help you spot which exact keyword/s make you sale/s. The other network for me personally was a lot more difficult to set up conversion tracking with.
-Ad extension: Adwords offers ad on’s where you could add a business address, contact info and more. Bing doesn’t.
-MUCH better ad ranking system. Your ad could be in higher positions against competitors and pay less. GA cares more about the quality of the site/ad than about how much you’re paying. This offers incentive to provide good sites for visitors.
GA can be VERY unforgiving (I personally know).
They can slap your site/ad and even suspend your account and you won’t be able to contact them or argue your case (see bridge page shutdowns). I’ve had this happen twice and during the two times it happened, I couldn’t do anything to reinstate my account, until a few years later, I finally got the account back.
Note: If your Adwords account was suspended, please share your story below! And know there are alternatives (besides Bing Ads).
GA generally doesn’t like sites with affiliate links.
They say they don’t mind it, but my experience has shown otherwise. They tend to give you a lower quality score for sites with affiliate links. See the above bridge page link because this is what they associate many affiliates sites with.
And the main reason both my accounts were originally shut down was indeed because I tried doing affiliate marketing on their network.
It can be a mine field for beginners.
Unless you possess good PPC training, odds are adwords will end up giving your site/s a low quality score and make you pay more. If you don’t have good experience with this business, get free training here.
Pros of using Bing Ads > Google Ads (GA):
There’s a lot more flexibility with what you can advertise.
I’ve personally advertised sites through BA that would be never be able to work on Adwords because they would be categorized as low quality and successfully made money through them. One particular ad brought me more than 6 figures in profits a year.
And in 2019 I can still safely practice affiliate marketing on this network (And I do).
Customer service is always there for you and are very courteous.
You can literally contact them. Google doesn’t offer as much of this. At one point they didn’t at all, but now it’s there, yet, I’ll get way more answers and leniency out of Bing Ads any day over Google Ads support.
It still has a large part of the market share when it comes to internet traffic.
About 20%. That amount of millions of potential customers.
Some places in the world prefer using Bing > Google.
You’d certainly have to research this first, but certain places prefer one search engine over another and if you’re advertising a product to an area which prefers using Bing, use BA for maximum profit potential!
Do not neglect that 20-30% of traffic.
It makes a big difference, especially in competitive niche markets and overtime, it can truly add up to huge earnings. See this additional case study.
I have made about $300,000 from Bing Ads alone.
There are 2 major promotions I used with BA to make me this amount:
First, I made about $200,000 with one diet campaign. Here is the case study.
And second, I still promote a program called Wealthy Affiliate on Bing Ads, and it has reached over $100,000 in profits. Here is the case study.
Then there are also other promotions that had short term profit results.
The fact with these promotions is that I was able to make this money through BA alone and I would not have had that opportunity because these same campaigns would like be shut down with Google Ads.
Their support, although available most of the time don’t know what they’re doing.
If you call them up because you’re having trouble with your ad/s, they will give you some sort of general advice which won’t help you out. I always recommend speaking to a supervisor. They know a little bit more than the average BA support staffer.
This network seems to have a lot of bureaucracy mixed with inexperience.
I’ve had SO many cases where Bing didn’t know why my ads weren’t showing and couldn’t offer me any help except basic troubleshooting issues. In the end, their system’s flaws were the issue, not me and to get to that conclusion, I had to wait while the support team kept escalating my issue to one team after another.
I have gotten to a point where I actually fear calling up BA in fear that they may accidentally do something wrong with my account again causing me to lose money (again).
Resolving ad issues may take months.
This reason will explain why I fear calling them….
They can be worse than the government when it comes to handling inquires! Let me share a true horror story with you:
My ad which I mentioned above made me 6 figures in a year also encountered some SERIOUS issues when it first went up. It stopped running after being up for 2 months. I didn’t know why.
My CC was working, I was paying all my fees, my quality score was 9/10. I escalated this issue and waited WEEKS to hear their response but whenever I did get a call (They will always follow up with you), their explanation was “we’re still looking into this”.
After waiting more than a month and missing out on 5 figure profits in that time (no joke, read my case study here), I decide to open up a NEW account through a friend and run my ad there. The result? SUCCESS! The ad was running and I continued my project there.
Then 6 months after this incident took place, I received a call from Bing saying they FINALLY figured out the problem. What was it? Apparently, my ad’s budget was too high and as a result, their system shut it down. But who knew this? Not the support staff, not the supervisors, NOT EVEN the people who designed this algorithm! I escalated this issue everywhere I could and NO one knew the issue.
Moral of the story?
If you encounter a problem with BA and they can’t do anything about it within a week, make a new account through a friend and continue it there. Had I waited for them to figure things out, I would have missed out on 6 MONTHS of profits! How freaking insane is that!? Don’t ever wait for these guys! Use my suggestions and you’ll be happy!
If you’ve had a similar experience with Bing ads, please share your story below!
Their conversion tracking is ridiculous.
GA has them beat here, no questions and this is an understatement. Let me give you another example: I have 10 clicks for 1 ad show up for 1 day. The conversion tracking will tell me I have 80 conversions during that day. How is that possible? It isn’t. Their conversion tracking is decades behind Adwords.
One very important commonality between these 2 networks:
The same rules on CTR, Impressions & Quality score apply to both adwords & BA. The higher your quality score, the less you’ll pay and the better your CTR will be. It’s very important to know this and properly utilize it in order to pay less and potentially learn more from your ads.
Verdict: GA has more potential, but is tougher to work with than BA.
Yet do not underestimate Bing, I don’t and I’m glad for it because over the years (and I said it adds up), I’ve earned well over $300,000 in profits. I document some of these earnings in this report.
Although GA is way better in many of it’s cases, Bing did and still does offer me a ton of opportunities to experiment and provides a hell of a lot more leniency with ads. I’ve had many successful PPC campaigns through Bing which would never have seen the light of day through Adwords.
Had I only depended on Adwords, I would be missing out on tons of profits and vise versa. The point is that you absolutely have to utilize both places for the best results. Though they are different, 95% of all the same successful methods I personally use work for both organizations meaning you can run the same successful ad via both places and earn a good CTR and profit.
Again if you’re new to PPC, I highly recommend getting training as it will save you a ton of money and stress. Here is my #1 recommendation.