Name: Rapid Traffic Masterclass by Stefan Ciancio.
Price: $47, although I did get a code to take $5 of. 2 up-sells which honestly, I didn’t examine at all, I just wanted to get to the main program and find out more.
Overall Rating: 3 out of 10 stars. At least for the basic thing I got, minus up-sells, the information was very theoretic and there was no case study showing how this would work in real life, although the sales page did talk about showing me a case study. I have sent Stefan a support ticket asking if there was a mistake and if I need to purchase extra stuff to see “proof” if this strategy works.
Rapid Traffic Masterclass in a nutshell: Where do you get all the visitors from?
One word: Pinterest.
At least that’s what a majority of the training goes into. Basically, the primary focus of Rapid Traffic Masterclass is to show how one can leverage Pinterest by first having a niche site, then discovering the said niche topic on Pinterests, joining different boards which have images and groups that are into the niche, and doing what I would honestly call “siphoning” traffic from those groups to send to your site by making your own images.
Where the money come in? Well the main option is to use Adsense.
So just so we’re clear, here’s the strategy, in a short version:
1) Niche site + find niche topic on Pinterest.
2) Join groups, create pins (Pinterest terminology) that are of the topic.
3) Gather followers on the social network and make your own images to share with the boards/community you’re a part of to get the traffic.
4) Have the traffic visit your site and make money of them through Adsense ads.
Is it really possible to amass such great traffic from this social network alone?
Honestly, I would not doubt it after all I’ve been learning about social network marketing. Although my primary knowledge and success comes from marketing and getting traffic outside social networks, I’ve been getting closer and closer to starting things like social groups and marketing my site more.
In the process, I’ve learned a great deal about all the potential available, hence why my interest is now slowly turning into action to start experimenting with it.
Now in terms of Pinterest, I say all this for 2 reasons:
1) I do not personally use this social network because my niche topics don’t really deal with something that has that many great looking images that could amass people.
From my experience, Pinterest is more visually based marketing, so niches in say travel, nature and “vividly” related things tend to be better suited with this. In fact, in a recent blog post I wrote on starting a travel blog, I specifically mentioned how people SHOULD use this social network for extra traffic.
2) There is absolutely massive traffic on this social network and ways to connect with people who love to share/reshare these things. Think Instagram, but something older, although Instagram is more popular.
Now these 2 things show that what Rapid Traffic Masterclass promotes doing can absolutely work if targeted correctly.
Throughout the training, which I’ll get into, Stefan shows how easy it is to find and connect with groups on this social network to eventually gain your own followers.
However, my doubt as I’ll explain later as well comes down to 2 things: quality of traffic and lack of quality content provided on the back end of the site you send visitors to.
The 4 modules of training within Stefan’s program:
Provides 5 videos which basically introduce you to the main thesis of the program, including the whole thing about niches and finding them on Pinterest.
You set up a website, and then join Google analytics and Adsense. Analytics will help you monitor traffic and with adsense, you will already be set up to put ads on the site to make money of.
Here is where you begin to start using Pinterest in terms of setting up your own account, learning the idea of pins, “repins” and joining groups (they are called boards here) of people who have massive followings in the niche topic you’re looking to attract to your site.
Ex: Let’s say I am running a nature blog. I would use Pinterest to find people who post nature pictures and preferably those who have large followings and fans for whom they share their nature pictures with.
The object would be to join these groups, share my own nature images and eventually try to lead a portion of the people on all those boards back to my site.
Basically a reiteration of the strategy and a concluding video to explain where you can go from there.
Overall, the 4 modules have about 20 videos in total. Some are short, but overall, the training is about 1-2 hours long.
Final Rating: Rapid Traffic Masterclass
3 out of 10 stars. Other than the 4 modules, there are a few bonuses, including a webinar, but aside from this, I honestly didn’t like the fact that I spent $42 on so little. Really, there’s no a lot in the very basic membership…
My final thoughts: The 2 issues I have and how I’d tackle this strategy to make money:
1) Dude, why is there no case study in my membership!?
These things are absolutely necessary to prove your point. The training you get from the modules is really nothing more than a theoretical example of how to use the strategy, but come on, where is the case study that shows me how much traffic this strategy got, how many visitors your site received from Pinterest and how much money you made from Adsense!?
Without this information, how can I or anyone take your information seriously? Like I said, I’m leaving this up in the air so to say because I emailed Stefan to ask him about this.
Also on the welcome page, the video in which Stefan tells you where to go HAS a case study menu, but not in my version:
Personally, it makes NO sense to me to NOT provide a case study in the most basic membership. If your strategy works so well and you want me to buy the up-sells, then use a free case study as proof and fish hook to get me to buy that.
Otherwise, I absolutely refuse to spend more money to get proof…
2) Adding to point 1, without enough evidence, I would not recommend only relying on the Pinterest strategy.
One thing I didn’t mention was that in one of the modules, you will have to work on your website. When people hopefully come from Pinterest because they saw your image and wanted to learn more, you’re going to have to provide them some sort of information.
Now Stefan says you can hire someone to write for you, but the way the training was designed, it looked as though it was targeted at beginners and in my experience, beginners do not really have much money to invest in writers.
Plus without in-depth information on how to write on your website to attract not just the Pinterest audience, but search engine traffic, this is a missing piece that needs to be filled in.
In other words, to make this strategy work better, it has to be done on 2 sides: You have to market on Pinterest and you have to market on your site.
You don’t get too much info on the latter and that makes it harder.
The “right” way to make this work:
Although I do not claim to be a Pinterest expert, what I will say is that when it comes to website marketing on Google and other areas, that’s my field and frankly, I have more than enough evidence from personal experiences (just look at my actual case studies above) to say it works and is much more stable in my opinion than social network marketing.
However, that being said, I do not discount the value of marketing on Pinterest and will recommend you try it, BUT before you do, to first create a regular niche site.
Then after creating it to focus on making it such that it will get traffic from Google. Then as it does, at the same time, to market it on Pinterest.
The beauty here is that you’re combining at least 1 proven way to get traffic and money (SEO) and then mixing in something that even if it fails, will still not kill the business, as you will still have the SEO to rely on. And if the Pinterest idea works, great, you’ve got a new layer of sales and traffic to add here.
So here’s what I would recommend:
1) Start a niche site through the help of this program:
2) Put all the attention on the blog itself, and spend a little time on Pinterest marketing it as well. If the Pinterest idea works, devote more and more time to it, if not, focus back on the marketing the site on Google.
For those who are new, Google and Pinterest are different places. You can get traffic from both and frankly, Google in my opinion is better, but with this strategy, you tackle both areas with potential.
I did learn quite a bit from Rapid Traffic Masterclass, but in all honesty, the ideas it provided me aren’t backed up in my membership level and until I see them work, I’ll still tell people to do the niche site thing first.