Name: Moz Beginners Guide to SEO.
Price: Completely free tutorial.
Overall Rating: 7 out of 10 stars. It is extremely detailed, comprehensive and totally free to check out, and honestly great content to read, but as a former beginner on this topic, I see some issues with this resource that I need to let people know about if they intend to use it’s advice.
Recommended? Somewhat. But I have a better, beginners resource for you which is actually a free to try program. I will explain why it’s better very shortly, but here is the link to it if you want to read about it now:
So what is the Moz Beginners Guide to SEO?
It is a 10 “chapter” resource that explains the way SEO works. In short, here is the summary of all 10 chapters:
It begins with an explanation of how search engines operate, how they find, index and rank sites, then it gets into things such as content, keywords, how people reach your site, why targeted visitors are important, examples of how you want to get specific audiences to your site if you intend to make money, the concept of link building through quality content creation, knowing about if your site is penalized by search engines or not, and basically that sort of thing.
Here is a screenshot of each chapter:
While my summary is in all honesty mediocre compared to the large volume of content you’d get from reading each chapter individually, that is the basic summary and I have to admit, it does provide for the most part a VERY good explanation on this subject.
And so far, I’ve been saying nothing but good things about this resource…
So why did I say that may not be good for beginners?
Well I have a few reasons for this and I am about to explain it in a pros and cons section. Let me begin with the pros:
This is an entirely free resource to read. No sign ups, nothing to pay, just access the site here and read each chapter.
Lots of content to digest. And I do mean a lot.
For the most part, the explanation is easy to read and understand, if you’re a beginner.
Lots of additional links and resources are provided for you. That’s more free content to read.
Overall, the quality of what is in this resource is very high. They take a lot of their explanations on this subject straight out of Google and honestly, that just means they are citing the main source for their points, which makes their points true.
Moz itself is a highly reputable organization that provides many free resources, paid programs and tips to help marketers succeed online.
No particular action plan is provided. Despite there being 10 chapters of rich content, there isn’t really a step-by-step plan for actual newbies to follow to put the advice and explanations in each chapter to use. You are basically left to try and figure it out.
Too many outside resources to click on in each chapter. This is a con stemming from a lack of an action plan. Imagine being a newbie who seeks a starting point and needs guidance on what to do. With the explanation in each chapter, a lack of an action plan and more links and resources to read, the person seeking to take action may end up being confused. There’s no narrow road to follow in this resource, but more so a general resource with many options to choose from. It’s not bad honestly, but it can be confusing.
In my experience, beginners need a specific plan to follow. Too many options for people who are not experienced generally means too many questions and doubts will follow.
And finally, this resource itself was written all the way back in 2015. This whole topic evolves often. Some of the advice I read in this resource wasn’t exactly what I’d recommend people practice in 2018. It’s not like it’s bad, it’s just that there’s better ways to do it and I don’t feel the guide reflects that. It needs to be updated in my opinion:
Overall, the main point is that this is a GREAT resource, but not exactly a good guide.
-Is it beginner friendly? Well that depends…
-Is this resource easy to read and understand? Yes.
-Will people who are true beginners to SEO read this guide and become more knowledgeable on it? Yes.
-Is it easy to start taking action from this resource if it’s your first time involved in this stuff? Not really, there’s no real steps to take and too many links/resources to choose from.
Final Rating: Moz Beginners Guide to SEO.
7 out of 10 stars. If you’re trying to get basic, good info on SEO, you’ll get it from this resource for sure. But if you’re seeking to take action from it, that’s another story. I would honestly suggest a better option in this case…
My final thoughts:
I originally discovered the this whole resource on a Reddit post that was reviewing a different and expensive SEO program a high end marketer was selling. There were numerous comments from people saying that the info found on that person’s program was similar to Moz’s and this is what initially attracted me to learn more about it.
After all, if this guide could offer me the same advice an expensive program offered me, but for free, why not try it? And so I did.
But after reading it, I felt as though I wasn’t really reading a plan of action type of resource, but rather numerous chapters out of a college textbook which back in the day, when I was in school, I was very bored from doing so. It didn’t really make me want to take action personally and even if I did, I wouldn’t really know where to start and I believe this is a problem a lot of newbies may experience.
Now this may not apply to every single person who is a beginner, but as a former one, I was always looking for great training, great lessons and a plan of action to move forward with and there was really only 1 program which did this for me:
Why this program/guide is better (For beginners):
Like the Moz Beginners Guide to SEO…
1) It has the same kinds of pros I stated above.
2) There’s actually 10 main lessons in that resource I provided, but they are lessons, not chapters and I would say easier to understand, especially for beginners. But there happen to be WAY more lessons than that, it’s just that these 10 are the core. Here is a preview:
3) Most importantly, this resource provides that missing piece I said the Moz Guide didn’t have: An action plan. Each lesson comes with it’s own tasks to complete and rather than giving an open ended tutorial, the training is geared to keep you moving forward and not wondering where to go next.
4) And to add to the last big benefit, you also get websites and tools to help you make the action plan a reality.
5) So in short, this resource in my personal opinion is a far better starting point for beginners who really want to start taking action in starting up an SEO based website that gets traffic and makes money. It is easily the best starting point for them in my experience.