The ability to travel across the world, not worry about how it will be paid for and better yet, having a source of income that pays you while you do this may sound like a dream, but it is completely possible to achieve with a niche website (online business).
This week, I want to focus specifically on the travel niche and the reason why is because a lot of people whom I help pick out their niche subjects often tend to select that particular topic.
So if you’re in this type of category, you should read this entire post because I’m going to break down how big this topic is and exactly how someone who enjoys traveling can make money while they do it, further fueling their worldwide adventures.
For me personally, I have always wanted to see the world and what’s ironic is that while I have this opportunity before me today thanks to the actions I put into making my own online business, I have been limiting myself in where I’ve been going so far, but the point here is that the knowledge I’ve attained to build successful websites can help anyone who is truly serious about traveling do this.
So how does it start? Well you need to pick something specific when it comes to this subject:
While the topic of traveling is ridiculously popular and is an evergreen niche, it needs to be better identified if you plan to make it work. What exactly does this mean?
Well traveling in my experience has a few specific forms:
- Nature traveling (scenic areas that are generally more wilderness related).
- Seeing historic areas (generally monuments, old cities, famous landmarks, ect…)
- Just wanting to see the different countries and cultures. This one is more generalized, but it’s still something people who love to travel may think about.
Personally, I love the wilderness more so than historic areas, so for the sake of example, I will pick that as the reference for how I’d be building a travel site on. By all means, you can use the same reference, but on a different topic to create the same type of niche page.
Picked one out? Good, now let’s make the site.
There are essentially 4-5 steps to creating a successful website in my experience. I have them listed here and you should let that be one of your references as well, but for my example on nature, we’ll do the following:
1) I have selected the specific niche of nature traveling.
2) To make the website, it’s fairly simple. Follow these steps.
3) Now to name it, I can go crazy with this idea, but typically a name such as Vitaliysnatureadventures (or something not so cheesy) can work.
Next: Compile as much information as possible on your niche, this will act as a brainstorm for content writing:
Been on a lot of adventures in your life? If so, I hope you documented it in some way. Maybe there were videos, pictures you took, journals you wrote about, blog posts you shared on social media describing your experiences, ect…
I would gather all of these things because odds are, you’ll want to share this on your page for fellow adventurers to see.
Next: Find associated keywords that are linked to your adventures.
One of the key points to ANY successful site is good content mixed in with keywords that people type in. This means that if you’ve been to any famous place, be it in nature or elsewhere, you’re going to want to make the destination of where you were the title of your blog post.
Now if you were in one or more areas, then each blog post you write will specify each location and it’s details such as:
- What it’s like.
- Where it’s located.
- Pictures and other media you may have taken while you were there.
- Tips and advice on where to go to have the most fun.
- Sharing a story about how you were there and what you experienced.
Keep in mind that all these things should be included in EVERY single blog post you write, with each element reflecting each location you’ve been to.
For example, to put this into a reference, let me use a popular nature location I’ve been to numerous times: Kaaterskills Falls. I have so much information and media on that location that writing a blog post that has all those elements above would be easy, but let me describe how I would do it:
I’d first look up keywords for this location. And look at this, it gets some searches:
With over 3,000 searches a month and my personal experience in seeing tons of people there every time I go, this is certainly a hot destination. But unfortunately, the keyword itself has a ton of competing pages (286).
What I would do in this case is find a longer term with the original name of the destination to perhaps find a lower competing example and while there’s plenty, I’ll stick to the following one:
Well we went from 286 competing pages down to 1, but unfortunately we also went down to 24 searches a month vs over 3,000. However, fret not because by writing a blog post whose title has this whole term above, you will still rank on Google for and possible show up for the other main term which gets over 3,000 all thanks to LSI (What is this?).
But I would go with this term because here, you’re at least guaranteed a faster, better chance at getting 1st page rankings and then riding that to a better LSI ranking in other terms. So having this keyword, I will now choose my title.
Now it’s very important that your title not be dull. For example:
Now aside from the title, once you write the body of your article, it is important to add all the information I mentioned, not just what the title says. There’s many things I can personally write about this location that would easily bypass 2,000 words.
How much you write on your travel posts is up to you, but certainly try to write as much as you can on each location you’ve been to.
Does this mean that if you’ve been to 100 different locations all pertaining to the niche topic, that you should have a 100 blog posts? Yes absolutely. And each should follow the same type of pattern as the example I just pointed to, meaning:
Find a good keyword for the location and write as much as you can about it, add pictures and other media when and where you can.
Ok so, how does one monetize off this?
Here’s the beauty of this whole thing, usually niche topics rarely span into other niche topics when it comes to what you can sell, but when it comes to traveling, there’s a bunch of options available.
For example, in nature exploration, I can sell:
- Tickets to these places (Planes).
- Cameras to film the location. Tons of options here.
- Gear to put on when people go there (maybe it’s super cold?). And the gear itself here can span into everything you can imagine, from shoes to coats, ect…
Some of the products you can sell in your example can go as far as high ticket if you look carefully enough and only if the niche choice allows for it.
In addition to your actual travel blogs, you can do review pages on the products you used and provide links to where they are sold and give you a commission, such as Amazon.
Marketing your website beyond just blogging:
While blogging about EACH location you’ve been to (And go to in the future) will bring about a substantial amount of visitors overtime, you can and should look into the following 3 places:
1) Social media. Create a Facebook fan page of your adventures. See examples like “Outdoor Project” which basically does the type of stuff I’m recommending here.
2) Make YouTube videos. If blogging was a huge traffic source, then YouTube may come close or even surpass it. Make videos of yourself going to these locations and put them up on your site (this adds to the already awesome pictures and other media you have). And it’s so easy these days to upload YouTube videos and attract traffic from there and you don’t even have to be good at it (Case study).
3) Use Pinterest. Personally I have never been a fan of it because my niche site’s topics have never been friendly with it, but nature traveling (and the other types) is very much relevant to this social network because it’s very visual. Basically make a Pinterest Board and upload your images there, linking to your blog posts.
Summarizing all of the steps to create your successful business:
Everything begins with picking out the right kind of travel topic (remember, niche oriented) and then making the website.
- Then it’s about gathering all the info you can on each place.
- Then it’s about blogging about each place using the keyword strategy I indicated and promoting products.
- Then optionally, as I said, use the extra marketing avenues (the 3 above).
In the end, you are trying to create a website that is so rich in it’s content that readers will absolutely love to read and watch where you’ve been and the more of that you add to the page, the more visitors you’ll get.
As such, you will be able to sell more of the things that you personally have had with you and use that to fund any future adventures, which by the way will (and should) be used for future blog posts and videos to attract even more people to your ever growing blog.
This is how you create your own travel website. Can it really fund you that well? Well experience has shown me that yes it can if you write enough and are passionate enough about your topic.
Now keep in mind that it doesn’t have to be an actual travel blog which funds you, it can be a blog that is not related to it at all, but is still used the same way (in terms of marketing) to make money so you CAN go around the world.
This is what I do, even though I have never had a travel blog, but like I said, every step to build a successful blog applies to ALL niche topics as I learned from the program which taught me to do all this successfully.
If you are ever had the dream to see the world, understand that through normal circumstances, it is very difficult to do, with the restraining job hours and traditional approaches, few people get to live this type of experience. Fortunately though, with an online business, it can go with you and that flexibility (among other very comfortable perks) makes putting the time into making it totally worthwhile.