The short answer is, several weeks to a few months. For most website’s, this is the general stat for how long it takes to get ranked in Google.
But this is not always guaranteed because there are 4 major factors really which affect the speed in which this happens. Sometimes one of those factors can be the most important for rankings, and other times, it could be multiple ones (even all 4).
The 4 Factors:
1. Your website platform. If you are using a basic HTML site, it will take longer to rank in Google. Stick to using WordPress for your site as it will not only make the process of making site’s and pages easier for you, but also help with Google’s spiders noticing your site faster.
WordPress has a built in function which updates Google each time you publish a new page/post on your site.
2. The quality and quantity of content you have on your website. What is content? Content is anything you put on your website. It could be an informative post/blog that provides valuable information to readers. Here are good examples of what you want to be writing.
Quality content is absolutely necessary when trying to rank high in Google. The better quality content you have, the more likely readers will stay and leave comments on your website which will greatly help in the process of ranking.
Also quantity content is also important.
You should aim to add new posts/pages to your website on a regular basis. On some sites I do this almost daily, other times semi-daily. If Google sees your site and notices fresh new content each time, they will reward you for this. Note this website. If you check back every few days, you’ll notice fresh new blog posts. This is something you should also aim to do with your website.
3. The keywords you are chasing. Not every keyword is the same. Most people always try to chase keywords that get a lot of traffic, but unfortunately most of these keywords also have A LOT of competition surrounding them.
New websites are going to have a very hard time ranking under competitive keywords, so your best bet when starting is to chase low competition keywords with preferably a lot of traffic and even just a little. Some traffic is better than none!
And to do all of this, you can either…
Use this tutorial on how to find profitable keywords. It’ll help you find good keywords as well as their competition.
Or…
Use a keyword tool. Keyword tools tell you estimates and even accurate data on how many people search certain keywords and how much competition they have instantly. There are a large # of these tools available, but I prefer this one above all else. You can actually try it for free.
Factor 4: Your website’s authority with Google.
This one is HUGE. The more authority your website has, the faster your pages, both old and new will show up on Google. I’ve seen blog posts rank within hours after being published and this was only because my website developed authority with Google and this kind of thing takes time.
The process of attaining authority with Google really depends on the quality of content of your website (how to get an authority blog). Freshly built sites will not get this preferential treatment, but through time and writing up valuable content, their page’s position will slowly rise and eventually get to a point where new posts will rank instantly.
In the end this is really a race where the turtle will always win. But there also a couple of methods I recommend which can help speed up the process. Here are 5.
Let me know if you have any questions and I’d be more than happy to answer them 🙂
Update: Ranking also takes time…
When your browse Google and find your site anywhere on it, for the first time, that can certainly be an exciting feeling, BUT the position of that page is VERY important to gauge.
Is it on the first page? Is it on the second or lower?
Odds are, for most people, it’ll be on the second page and further down, which still is still considered to be a rank, but unless it’s on the first page, you’re missing out on the bulk of potential traffic, so I wanted to re-iterate how important the SECOND factor is out of the 4 above because that will ultimately be the most important factor for making those pages be on the first page and that will be the defining factor in whether or not your site will be successful in the traffic department.
Read this article where I show you just how important that factor was for me personally to get so many high positions. The difference in traffic was…
A small wave compared to a tsunami, and you want that tsunami…
And to reach that, again, REALLY focus on factor 2. I cannot stress how big of a deal this is in the long run for your site to grow, become successful and make money.
Well actually I can…
I have run a lot of blogs, many have failed, and many have succeed. The ones which succeed were those that hit a lot of page 1 positions in multiple keyword terms, but the ones which made it to that spot were the ones where I really put a lot of focus in factor 2, in that I sat down and wrote, as much as I could for the site/s in question.
While having the kind of quantity in content needed to have those positions is VERY tough and most people simply will NOT have the patience to get there, it is the only realistic way of ranking (HIGHLY) in Google and that is the most realistic way of that site to being successful.
It is WELL worth the effort though as once you make it there, it’s not difficult to keep those positions up and from that point, your site will have a VERY good standing with Google (authority) so any new content you write up will already be given much more privledge and high positions than it was before.
So in other words, making the most out of factor 2, will help you get to factor 4, the authority stage and that will REALLY carry your site to long term success.
It’s like saying hard work in your job earns you a better position to earn more money. That’s exactly how these factors work together to make your site more popular and profitable 🙂
And there is no better way of securing your page to succeed in SEO than this way!
This is a great article. Just because you put up a site doesn’t mean you’re going to find it in Google right away. Thanks for teaching us to be patient and to keep writing! It will pay off.
Thanks Christina!