I’d like to do another followup case study on an experiment which I started running since the beginning of March 2016. This idea in my opinion was not only brilliant, but in hindsight, had I truly worked on it harder, I would have probably made several times more than what I have so far.
This experiment involved “unleashing” the power of a popular area of Amazon known as the best seller list (full explanation on how it made me money). I ran this experiment over an 8 month period on 4 different promotions.
The total made? Over $5,000 in revenue and about $1,110 in advertising costs for a profit of around $4,000. In 8 months, that’s about $500 a month:
For the full details on how I set up this idea/experiment, please read the article I linked above. This article just explores the result of that and ways to improve it.
Anyway, back to the results. Obviously, an extra $500 a month is not bad at all, however, once I tell you what I neglected to do in spite of knowing I should have done it, that $500 could have easily been $5,000-$10,000 a month and the only reason I didn’t fully engage in continuing my idea was because…I was lazy.
Yes I am an idiot and I am going to go in-depth on why and prove that this is around how much money I missed out on and that following this article, I’ll get back into finishing this idea.
So here’s the summary of the idea:
I was basically taking popular diet products and books that were on Amazon, promoting them on a weight loss blog I was doing and often times recommending an alternative from a different affiliate program (Clickbank which is where the $5,000 comes from). Also I made about $10 in actual Amazon sales from doing this, but remember, the majority of my promotions were for products outside the Amazon promotion.
I was funneling a majority of my traffic from paid searches on Bing. And in the span of 8 months, I got about 16,000+ clicks on my ads.
2 major mistakes which led to so much potential money lost!
1) The formula to my idea was to keep checking Amazon for new diet products that were selling the most and continually write blog posts reviewing them, promoting the actual product and/or promoting the Clickbank alternative if it was better and to continuously keep funneling paid traffic to it.
I had a list of about 20 different hot diet products I found. I put up the list in a notebook (see below), cross referenced the name of each popular diet with how popular it was through Jaaxy, recorded how much traffic each of them was getting and then based on which had the most traffic, I’d work my way down and review all 20. Here is an example:
Now I know how bad my handwriting is, but I recorded enough information to use it on my blog to test this out. Everything was set up, the name of the product, the keyword stats of it and speaking of that, let me give you an example of how much traffic we’re talking about:
This is going to hurt, but this is how much I could have made (Well over $5,000 let’s just say…):
If I were to target all those diets, review them and promote them or another thing through my idea, through Google alone, the traffic is close to a 100k a month.
But since I would be using PPC on Bing to get traffic, it would be about 20-30k a month. Still that’s insane traffic each month.
Consider that this estimate in one month is 2 times bigger than the overall clicks/traffic I got in 8 months (16,000+ or 2,000 clicks a month) which is basically 10-15% of the potential 100% traffic I could have had.
And if 10-15% got me $5,000 in revenue, imagine what an extra 85%-90% in traffic would have earned me. This though alone makes me want to throw up…
So why did I get so little traffic?
Well because I didn’t do all 20 product reviews. I finished about 4 product out of the 20 and the main reason that most of the products were just diet books and I had to read the entirely before writing a whole review.
This became very annoying for me to do after 3-4 books so I basically ended up procrastinating and working on other websites. In reality, had I done more, I could have finished those 20 product reviews in under a month and gotten all that traffic!
So the big mistake was being lazy and procrastinating about it when in fact had I done so, my diet site alone would have earned me a full time income by now!
2) I didn’t fix my main landing page.
So as I said, a majority of the products I was reviewing were funneling to another diet that was part of Clickbank which was my main promotion. It was from there that about 99% of all profits came from.
That promotion was frankly on a landing page which could have been improved upon. I only tried once to fix it and it actually ended up making less money so I went back to the original version.
However, the original version was also not making a lot. I have since made it a necessity to change the landing page at least a few more times to try and multiply sales.
The current page is getting about a 1-2% conversion rate. If I could have even gotten 4% or higher through some sort of split testing, those $5,000 could have been $10,000 or more by now, and that’s considering the small number of reviews I did which led to 16,000 clicks!
My final thoughts:
The experiment I ran with Amazon was not just successful, but it was something that if fully focused on, could have exponentially made more and it still can.
That’s where the 2 problems I pointed out need to be fixed. More promotions = more traffic and that traffic funneling a high converting landing page can easily make several times more than it already has.
Not to mention the fact that if I worked on this, I would have also eventually begun to receive SEO traffic which could have surpassed the clicks I received through Bing, which could have led to more.
Honestly, the amount I could have made in these 8 months scares me, mainly because my laziness was the main contributor to me NOT getting there.
If you run a diet site or any other niche blog, know that my idea can work for you as well. Just don’t screw up on those 2 major points! You already know how much I lost from it!
But overall, as you can see, despite that fact that Amazon itself wasn’t the main promotional method I used, through knowing where on that site people were buying more stuff relevant to my niche page, I utilized that to make me more money.