SEOPressor is considered to be one of the top WordPress plugins to helping your site rank well for competitive keywords on Google. Are there better alternatives? I say yes, but it’s not some other fancy plugin. It’s just not using the program at all.
In this post, I’d like to explain why I feel you don’t need any expensive tools to help you succeed in SEO. To put it shortly: You can do all this stuff on you own! First let me explain what SEOPressor is & how it works.
SEOPressor in a nutshell:
It’s a plugin to your WordPress blog which costs $47 or $97 which when applied to your site helps you optimize every page/post. From what I’ve been seeing, most people are pretty happy with this tool, but most of the sites I’ve researched talking about it are dated in 2011-2012.
This is very important to take into account because many things have changed in the SEO world since, especially since Google is known for rolling out updates to it’s algorithm. Most of these changes are aimed at cleansing the search engine of bad sites that try to game the system.
In recent years, the focus has been shifting far more from optimizing your on page SEO to actually focusing on writing quality content to help people out, which is ultimately the reason I will not be recommend SEOPressor. But more on that later…
What SEOPressor does for your blog & why I say you don’t need it:
Here are some examples:
It gives you the option to select which keyword you want to rank for. Under every post/page you create, you can enter the keyword you wish to rank for.
Why I say you don’t need it: Trying to optimize your pages/posts for 1 particular keyword is not only limiting your post’s potential, but it’s also limiting your content.
First off all if you’re trying to rank high, the main goal is to find low competition keywords. Many tutorials/places have their own approach to this, but I prefer this option above all the rest.
Understand that not every keyword you target will succeed on landing on the first page, even if they are low competition and trying to focus on only 1 keyword takes the focus away from writing high quality content.
Secondly, in today’s world of SEO, you need to understand that it’s not just the keyword you get ranked for, it’s what’s inside your content page that also gets ranked. This means there can be tons of keywords within your content you didn’t even know about that may end up being indexed and getting traffic, but if you’re only aiming to target 1 keyword, you’ll in some cases really be inhibiting your overall potential!
Aim to write high quality content. Obviously you should also aim for a specific keyword, but by no means ever be limited to one. Just make sure whatever else you write on your posts relates to the subject of it.
It gives you a checklist through which you can optimize your blog post.
I say you can do most of this stuff on your own. Here’s a few examples:
Underlines/bold’s/highlights your targeted keyword.
Why do you need to pay money when you can do this on your own? And having your keyword be highlighted isn’t something I recommend for SEO. Yes this kind of stuff worked a few years ago, but in today’s world, I honestly see it as a way to game the system, something Google may frown upon. I just wouldn’t do this.
Gives your main keyword H1, H2, H3 tags.
Again, something you can do on your own. Your main keyword should be in the title of your post and ideally, but after you start writing out your content, don’t label every area of your keyword with the H 1-3 settings. Make it flow. Write for people, not search engines and ironically you will be rewarded for this with higher rankings.
Tells you if your keyword “density” is too high/low.
Some people suggest not using your main keyword more than 1% on your posts. I tend to agree with this number. And again, another reason you don’t need SEOPressor. You can monitor this on your own.
Are There Really Better Alternatives?
I always use the All in One SEO plugin. It’s free and it helps label your site. At the very most, you can add your main keyword in the keyword box it provides, but don’t overdo it. I just say add 1-3 KW’s at the most.
But in all honesty, the better alternatives are this:
Focus on writing high quality content. Like I said before, more than just your targeted keyword will get ranked if you do this right.
Chase low competition keywords. Once you start ranking for these, eventually you will rank for more competitive terms.
Don’t try to over-optimize your website’s SEO. Again focus on writing high quality content and the traffic will come.
Final Rating: SEOPressor
Yellow Light (Caution)
4 out of 10 stars. It’s a good program, but you can do without it & I don’t think it’s going to help you in the long run in the SEO game. See my #1 recommendation for succeeding in internet marketing.
My final thoughts:
The world of internet marketing is changing. It is moving more towards the user friendly experience and away from trying to appease search engines. As this trend continues, tools like SEOPressor which are aimed to appease search engines more so than help you write high quality content are becoming less and less useful in my opinion.
While SEOPressor is good and it will likely help you bring in good traffic (initially), there’s really 3 things upon which I can’t recommend it:
1. I feel the results you’ll get will mostly be in the short term and in the long run, it’s not guaranteed to keep working. The best way to stay on top of the SEO game is to write quality content that helps people. This should be your top priority when making a site/blog.
2. I seriously believe most of what this tool does, you can do on your own. You just need proper SEO guidance.
3. I also believe that it’s focus on helping you rank for 1 keyword actually inhibits your site’s potential in the long run where if you wrote out content “freely” without focusing on ranking for just 1 term or a few, you’d rank for many more and get better traffic/rankings in the long run.
If you’re someone who has tried SEOPressor or never has and want to share your thoughts on this subject, I’d love to hear it 🙂