You will not rank for every single keyword you want and the ones you do rank for, you probably won’t rank on the first page, not quickly at least. I know this seems very pessimistic, but I feel it’s important to talk about in this post because too often I people who do SEO overemphasize 1 keyword or put too much unneeded effort into something that’s not really worth it.
If I have a nickel for every time I found a VERY highly searched keyword with VERY low competition numbers, wrote a post about it and never saw it on the first page, I wouldn’t exactly be a millionaire, but I would have more than a few nickels. At first when this happened, I was very angry because I always felt like I found goldmines and when I put in all the effort I had, to yield nothing wasn’t exactly a pleasant feeling.
But this was a VERY important lesson that anyone who does SEO must understand and be prepared for. It’s just going to happen and there is very little you can do about it. Even if you have all of the following down:
- Found a highly searched keyword.
- Found that it’s competition was very low. Generally I use Jaaxy for these first 2.
- You write up excellent text/video content on your page targeting this keyword.
It still doesn’t guarantee that you’ll see those first page results. But what do you do if/when this happens? Well here’s a few quick tips:
- Try to add content to your page. More content generally = better rankings. I always go for at least a 1,000 words per post.
- Add a personal video to the site. I personally make YouTube videos occasionally. But it’s very important to understand that you’re going to be doing this to enhance your content and not just try to rank for a keyword.
- Share your content with friends/family. Socially sharing also leads to better/faster rankings. I personally always share what I write with friends on Facebook, Google+ and sometimes Twitter. In the rare instances that I make YouTube videos, I’ll still share it with the same places.
- Interlink your previous/future posts with each other, including with posts that aren’t ranking well. Don’t do this to make sure every post gets traffic. Do it if it makes sense. This process of interlinking gives your website more exposure and more points with Google when it’s easier to navigate through.
But again, remember that even if you do this, it does not guarantee that you’ll be able to get through to those first page rankings. Sometimes even a keyword has a low competition, the sites which stand at the top have SO much authority that it will just be a waste of time competing against them.
I actually have a personal story about this. I was chasing a highly popular keyword and wrote up a post on it. Originally it was about 400 words long and had a personal video I made. A few weeks after publishing it, I didn’t see it indexed. I then decided to add more content, improved the wording to over 1,000 and kept everything else the same.
Well then it seemed to work better. My site started to get indexed, it stayed indexed, BUT in spite the keyword I was chasing having low competition, I just couldn’t compete with the big dogs on the first page. It’s been about 6 months since I first wrote that article and to date it’s moving between pages 3 and 4 for it’s main keyword focus. Will it ever reach page 1? Who knows, but I’m not sitting & waiting around for what if’s.
This is just one of those things that may/will occur with you, but again don’t let it stop you. In instances when you aren’t able to rank for your desired keywords, don’t make these mistakes:
Don’t keep changing your content. Adding/changing are different things. Sometimes people change content in hopes of “keyword stuffing” which is a bad idea or believe they can write a better article. This is wrong since if your page is already being indexed, changing it’s content will cause an entirely new re-index to happen which means it’ll take you much longer to see results.
Sometimes it can take months before you see your site on the first page for your chosen keyword. But even if that’s the case, it’s better to just let it be
Don’t dwell on 1 keyword. So you wrote 1 piece, found a brilliant keyword, but it just doesn’t seem to be bringing in the results you sough after. Well don’t dwell on it. I’ve seen people put HOURS of work into 1 post in hopes it’ll rank better when instead of doing that, they could have invested that time into writing 10 other posts which would have probably gotten them indexed in other keywords and would be bringing in traffic.
Write your posts, let the chips fall where they may and move onto the next one. Then repeat the same steps over and over again. This will be the bulk of all your SEO work and this is what will bring in long term results.
Don’t worry about being perfect on every post you write. There’s simply no such thing and it’s only going to slow you down in the long run. Now I’m not saying write whatever comes into your head and that you should keep things in a way that’s readable and exciting to your visitors, but don’t over do it either. Write freely, but correctly!
When I first analyzed the amount of keywords I found which had tons of traffic, but low competition, taking into account how many times I’ve attempted to chase down those keywords and be on the first page of Google for it, I’d say 70% of the time it’s failed.
However, on the flip side, what did happen was that my authority went up a lot in search engines and I noticed articles I had written months ago which never indexed start to rank high. This brings up what is probably the last & most important thing you need to know:
If you can earn better authority with search engines, you will see better rankings overall.
To get better authority with search engines, you need to have high quality content (among other things), but in time if your content is good enough and in large amounts, you will notice faster rankings and previous articles you never saw being ranked, start to do so.
So again, if you ever run into an issue where a great keyword you found isn’t ranking and nothing you do is helping it out, forget it and move on. Trust me when I say, it ISN’T over and if you focus on writing up great quality on your website, not only will you rank for other very important keywords, but you just may find somewhere down the line that keyword you were always chasing suddenly starts to bear fruits for you.