I have written extensive articles on ways that people can increase their website sales, but this article is going to consolidate an ongoing study on one of my pages which started with pennies and grew to making $1,000’s, specifically $5,079.10 in profit for 2016.
Now this amount is not really much and for 2017, I have laid out a plan of action to basically multiply that number by 10x at the very least. Up until now, I have written 3 case studies on this exact site and how it’s grown and this page is going to summarize it.
So for those of you who have pages and are struggling with sales, you’re about to get a full breakdown of how you can copy the same exact steps I took to grow your personal page as much as I did and even more if you work hard on it.
The blueprint for any website to make 1 or more sales is this:
If your current site is not optimized to meet at least 4 of the 5 steps above, you will absolutely need to change it around because I’ve tested this formula over and over and this always works.
Once you have that down, it’s a question of scaling and optimizing your efforts so you get more traffic and then more sales. In short:
Find more hot selling products, write reviews on them and let Google take care of the rest.
Now that we have that explained, let me get into the case study of how these 5 steps, applied to a weight loss page I made, made it grow from the figures I pointed above to the amount it’s making now and why this is only the tip of the iceberg in terms of potential!
This is a 3 part series case study:
Part I began when my page was making nothing but a few pennies.
Part II began when I finally realized I needed to make some major changes to my site and my profits rose substantially. Spoiler: I applied more of the steps above which were missing…
Part III began when I discovered and implemented more aspects of the 5 steps above and the profits grew even more, to the $1,000’s in profits.
That is the summarized outcome of what happened, but now I want to get into the details of this, because I am absolutely certain if your page isn’t making a good profit right now, that much of what I will share with you right now will resonate and help your projects grow.
Part I: The page is created that would eventually hit the $5k annual figure, but it didn’t start that way…
I think it was in 2014 that I started the site in question. It was focused on the dieting subject and things weight loss related and I didn’t really post too much on it. Long story short, because of a couple of issues, including:
- A bad sales funnel.
- My main affiliate promotion shutting down and having to switch to another one.
- Not a lot of traffic coming in because I didn’t frequently write articles.
- Basically there being a lot of holes in the website’s content, sales promotion, ect…
If you apply these problems to the 5 parts above, can you guess what was missing?
I’ll tell you: I had parts 1 and 2 down, but 3-5 were absolutely not there. And like I said, you need to have at least 4 out of the 5 to make something work!
It was making pennies and it was unacceptable for me. While I didn’t work on the page a lot at first and it was just a hobby more so than a serious online business, it was important for me to make this site work because:
Well obviously, money.
Also I had previous results from weight loss sites that surpassed 6 figures so having this one not generate anything close to that was embarrassing and a sign of wasted potential, considering my experience in the field and previous history of success.
In short, the fully detailed post part I, the problems I fixed and how it turned the site around, literally overnight is documented here and I really recommend it to you because I now use that post as a reference for just about any site that isn’t making money and ways to fix it.
And if you too are currently experiencing a website that is not generating any or desired profits, read that.
In short, here is a basic summary of the problems that were happening and what I did to fix it:
- I had many “broken links” on the site. Basically, I was trying to promote 1 weight loss product that was no longer in business so any sale made was really no sale.
- I switched to a different program and then reorganized every link on all my pages to go to the new sales page.
- I also discovered the most highly clicked pages on my weight loss site and updated them by adding more call to action links.
So I went from having 2 out of the 5 pieces on the list above, to having 1, 2 and 4.
3 and 5 were still missing, but this change made a tremendous difference!
Those changes basically jump started the profits. And I would then be making several $100’s every month or every several months. Still not good enough…
Part II: The Amazon “secret” that blasted off profits…
While having my site generate more than it did before, the amount wasn’t substantial. I had to find ways to improve the sales numbers and a big factor of it was traffic, basically fixing problems 3 and 5.
But the problem was, where would I get it (traffic)? Enter the idea I discovered about using Amazon’s best seller list and how it multiplied my traffic stats.
The whole part II case study is documented here and this is certainly the BIGGEST one I recommend reading, but basically…
I discovered that for my particular niche with weight loss, Amazon was PERFECT for finding high quality, high volume in sales products to promote and sell.
Each diet product I was discovering there was getting 100’s and 1,000’s of searches every single month. By targeting those products, reviewing them on my page/s, I would be able to leverage their traffic potential.
My traffic stats would jump from 100 visitors a day to 300 a day and my profits also added up quickly. Here is a side by side comparison of the days shortly following the changes I made for part I and then the days following part II’s Amazon technique:
The difference is in the $100’s and after making the part II changes, I added several $1,000 to the site’s revenue very quickly.
Now one thing that was part of the tutorial on Amazon was that each time I’d do a product review, I’d make PPC campaigns promoting it. What this would do was:
- It would immediately get me traffic and my site on page 1, although I’d pay for it.
- It let me test how profitable my experiment was.
Although I did pay for it, the price of the ads run was SO cheap thanks to these tactics that my profit margin was very high.
By writing up reviews of the popular diets and targeting low competition keywords, while my PPC ads were running and testing how profitable it could be, the reviews would also slowly creep up in SEO rankings on Google and get me more traffic overtime.
- So in short, part II helped me “expose” a “loophole” in Amazon and fix key points 3 and 5 above.
- I managed to get exponentially more traffic as a result of this “loophole” being closed.
- Proportionally, by getting more traffic, my sales also proportionally rose. You’re going to see further down just how much my traffic increased from doing all this and it is substantial…
Part III: Laziness is the killer of profit. Aiming to take the page even higher…
By this time, we already have an online business that is promising enough to make several $1,000’s a year because it is using basically all 5 of the key points above. What then could we possibly add to this?
Well if I was doing so well with this formula, the key was to do more of it, to find more products that were popular, getting traffic and to leverage their traffic potential by writing reviews about them. And I had all of that prepared.
I had an entire list set up of things to write about, the keywords and products to target for promotion and all of the necessary components to make this project a gigantic money maker for me…
However, the problem was…I wasn’t doing enough from the list of things I prepared myself to do. In great detail, I describe all of this in the documented version of part III here.
And because I didn’t do what was already proving to be extremely profitable, I held myself back. And I also made a resolution to correct these mistakes in 2017!
But here is my year end report for this project:
Total revenue: $6,672.85
Amount spent on ads: $1,595.75 (Ads are optional for this strategy, but they did boost the speed of sales, you can do this whole thing on your page without it. Just rely on doing this.)
If you want to know how I utilized paid ads in addition to this strategy, here is the guide. But again, this is technically an extra step to the 5 pieces above and I would not add it in unless you already have an existing page with all 5 things working for you. If you do…then follow and add this other piece to potentially boost profits even further.
After making pennies, to grow this much is an accomplishment, but like I said, I can and will do more.
My visitor count went from 20,000 visitors in one year to over 80,000 (4x) from basically utilizing the strategy of targeting popular products.
If you repeat the same strategy, even without paid aids (which made up for about 20% of that traffic, you’ll still grow your visitor count substantially from SEO alone. It is not uncommon to get 2x-100x or even more visitors doing this. These tactics can make your business grow at an incredible rate.)
Please do not make this mistake on your pages guys!
I have just literally laid out the formula to take your site from nothing and make it grow the way mine did, and once it hits the first level of sales, to continue doing basically the same thing to make it grow further.
In short: More product reviews and reviews of the most popular ones is the way to go. And for those wondering, yes this is an affiliate marketing strategy.
Now it also important to maintain a healthy flow of content that is not pertained to only product reviews, but also information posts (tip #2 above). On my diet page for instance, I often write about different strategies of losing weight, vs just exploring one product after another. It makes my content better to read, otherwise a page filled with nothing but product reviews seems cheap and low quality. It can also have an adverse affect on your rankings because of this reason.
As a result, your niche site, your business will absolutely grow and make tons of sales if you utilize the 5 rules above I laid out and read the Amazon strategy.
There was one which I neglected to mention which also “somewhat” lent a hand and that was using Google Trends which helped me find a diet product to promote or two, but nowhere near as much as I found on Amazon.
It is still a resource I’d use if I were you, but definitely use Amazon and the strategy I mentioned because you will find the products that are good to write about and promote on your niche page.
And as I said in my previous article here, don’t promote everything you find, even if it’s popular. If it’s good, promote it, if it’s bad, but popular, still write about it and promote something that is better.