There are many people who work truly hard on their blogs/websites, take the time to write amazing things and yet, most of them fail to get more traffic because they are unaware of a thing called SEO, keywords and if you are one of these people and/or are about to start writing, once you use the strategies I’ll show you, you’re going to see major increases in your current/future visitor counts and best of all, these strategies are free to use and get you more, free visitors.
So there’s really 3 strategies (actually I added a 4th one, which is paid, but gets you immediate results, see below) that make this thing work and before I explain them, I’d like to point out that I once wrote about websites and getting them more traffic which you may also find useful (here is the article). However, while that one focuses on more “macro” type SEO strategies, this one is specifically targeted for a blog and free traffic, but either way, you may also benefit to read that article as well.
Alright, so let’s get this started by explaining 3 important factors: Keywords, titles and content.
Keywords are a major driving force when it comes to traffic. Targeting keywords in your blog post that at least a small or even large group of people regularly type into Google is already one major step towards making that post show up for the said people.
The titles are a secondary, though also important factor as once the site shows up for the said browsers, an attractive, engaging title is what draws them into the blog post itself.
Once you understand these 2 elements, and I mean truly understand how important they are, then it’s just a matter of refining current blogs you have and using these elements for future posts you write to basically maximize their potential reach in Google and attract the most traffic.
While I will recommend you also take a look at an SEO article I wrote to help you understand the depth of SEO, I will further into this article explain ways to really get these 2 elements down correctly through specific examples.
And the third is content. Writing valuable information is in of itself…valuable. Which is why in combination with the other 2 things, you can make an awesome, traffic generating page.
This is what Google looks for, rewards you for and gives you that necessary, high ranking exposure to get the traffic.
The 3 strategies your blog needs to use to get more traffic right now:
1) The keyword. It begins in the title.
Remember how I said you need you to target terms people type in masses? Well once you find a term, you need to put into the title.
This alone is one of the BEST ways to get more traffic. If a person or persons type the same or similar things into Google and a title pops up which has that exact same term show up, guess what? All eyes are going to go to that.
But to truly discover which keyword you need to target requires that you know how to do keyword research. Luckily, here’s a completely free guide I set up to answer that 🙂
2) Usually, you want to write more in the title than JUST the keyword…
Imagine for a second that say…10 people who understand keywords find the same term and write a post on it. Now considering these are the only 10 people who know about this term, Google will now rank all 10 posts on it’s search engine with the same title essentially…
When a person who types the term that is that title basically sees 10 exact same ones, how will they decide which one to visit? This is where we need to write MORE to make our title stand out.
Furthermore, often times the keywords I find make no sense to type alone in the title because there needs to be more context to attract the visitor. It also looks better if you write more. Hence, now I will cover…
How to Write a Blog Post Title:
There are 3 ways to do this:
A) Use the keyword you find as the title itself. It’s not a bad choice by any means, by doing this, you basically let Google know what you want to rank for, but you don’t optimize it for the visitor to see it just as well. Here is an example:
It’s not a term I’d use, but it is one people regularly type. And if you make this term your blog post title, you’ll rank for it and get visitors for it. However just so we’re clear, I used a VERY basic keyword example and in this case, I wouldn’t recommend using it since the term is very competitive.
B) You use the keyword AND then add more wording to it.
Now this is where we can make keywords that are competitive easier to rank for. Generally, if you find a term that many people type, often times you’ll encounter the problem of it being way too competitive to rank for.
However, by adding more words to the keyword and even adding other “filler” words as I call it, you can better rank for it AND attract eyes if you run into that issue I talked about where 10 people write the same title.
I doubt 10 people would come up with that same long title, which is why if yours was like this, it would look better against the 9 others who just used the regular keyword above and ranked for it.
You’d probably get more traffic from using this type of title vs the regular one.
C) You basically follow #2, but mix up the order in which the keyword is in order for the title to look better.
One thing people, including myself once feared about keywords was that if you found one, it was imperative to keep intact when writing it as the title. This is simply not true with SEO nowadays because a keyword can be written different ways, can mean the same thing and rank the same way.
Google is smart, they’ll still rank you for the keyword you really want to rank for but in this case, it’ll just look better for the reader that sees it.
When I write blog titles with the aim of obviously getting traffic, I use tips B and C.
3) It’s more than just keywords and titles, it’s also content.
In the beginning of this article, I said that a lot of people write excellent content, but fail to rank due to not basically following #’s 1 and 2 for tips.
At the same time though, one that ONLY follows tips 1 and 2 and writes very little or bad content will also not rank high. Therefore it’s necessary to combine them all.
You will always want to have long, great content that is of about this size in wording and also target keywords.
Now this part I want to address to people who have blogs, have great content, but only now just discovered the whole thing about keywords. Suppose your titles are not targeting them currently, but you have great content. What do you do?
Well just change the title and leave the rest intact. Normally, I am not a proponent of doing this, but if your blog is NOT getting traffic and the title is the culprit, change it.
4) Bonus: How to immediately increase traffic on your website.
Start considering paid ads. I personally use Bing’s advertising network. Whenever I write a new article, specifically a product review, shortly after publishing my new piece of content, I will go to Bing ads, set up an ad promoting the product and shortly after that, clicks will start coming in.
Now it is important to do this in the following way:
A) Identify a keyword which gets a lot of traffic, particularly a product keyword (keywords that aren’t product reviews typically may NOT convert well).
B) Properly set up an ad to visit a specific part of your website. For example: If I found a popular product that gets a lot of searches, I will want to write an article about that product, then set up my ads to lead straight to that article.
C) I will ensure that all my efforts are placed to spend as little as possible on the ad and generate as much conversions as possible.
For this, I will recommend you read the following ad tutorial.
So let me put this into a specific case study for you:
Let’s say I run a weight loss website. I keep an eye out for any new diets/products to come out on the market and let us suppose one does. I will use the exact same free method to find out information on this product, specifically IF it gets a lot of keyword searches. I am aiming for anything with 100 searches or more, although my experience has shown me popular products, particularly diet products can get 1,000’s of searches if not more. Anyway…
I will write an article on that same product I found and create an ad leading people to my review of that product.
I have done this numerous times and in some cases have gotten 1,000-5,000+ extra visitors to my page in a single day. If I had not used this method, obviously, these extra numbers would never find my site.
With this strategy, you can almost immediately increase your daily traffic and of course, the more you repeat this method, the more traffic you’ll get. Do note however that there is a literal price here: The ads. The good news though is that the tutorial I just linked to you above about ads is going to ensure you may as little as possible and believe me, this is going to help you a lot.
If nothing else, paid ads to this day are still the FASTEST way to increase the flow of traffic to your site, although I will say the methods above this one are more stable and far more profitable in the long run (plus free).
Here is a scenario where this exact strategy was used: The results of this strategy were unbelievable and it made me appreciate how well this strategy can work.
My final thoughts:
All of these strategies can be used by existing blog owners and ones who are starting a new one. They are all free and WILL work if you follow this format and the other tutorials I have provided you.
So if you have a blog that is currently not doing well, start making the changes and improvements I eluded to, you will definitely see a positive difference within a month in many cases to your traffic numbers and you won’t have to spend anything to do this 🙂