Whether it be a handshake, meeting new prospects, emailing someone to attempt building a business with them, ect…, most people do not know how to network and those who have tried it, for the most part are terrible at it.
But in my time doing business, I have learned some incredible ways to build a giant network from really nothing and that’s what I want to give you a blueprint for. But first let me ask you, why are you looking to build one?
- Are you trying to get people as clients to buy something from you?
- Are you trying to connect with big players in your industry in hopes that they can work with you?
- Are you an MLM person seeking to get new recruits?
If one or more of those statements represents your goal, then I am here to tell you, that this is not the right way to go, especially if you’re a nobody on the internet with no presence and reputation.
I especially want to detail the MLM point because I never recommend you try to network with people with the goal of building your down line because I find it to be an unethical form of business and it takes a lot of effort and micromanagement on your part to make sure your recruits all succeed and in most cases, they won’t and your business will fall.
But that’s on the MLM point, not the general networking idea I’ll go over…
But here’s my proven formula for building a network:
1) To start with, you need to ONLY focus on creating an HQ where people can find you, in this case, it’s going to be a website.
2) That website needs to solely focused on a SINGLE niche topic, the choice of which has to represent something you’re truly good at.
3) You need to get like minded people within that niche coming to your website on a consistent basis.
Note: For steps 1-3, please follow this guide.
4) You need to add a follow option to people. It could be an opt-in form, it could be a link to a social network so people can be your friends. It can also be a “Like” box so people can see how popular you are. Anything basically that lets people click on something and be connected to you in the future.
Now here’s what will happen if you create all this:
1) If your website has great content that people love and you ask them to follow you, they will. It won’t be everyone who visits the site, but it’ll grow.
2) As a result, your name and website will become more and more popular. This is how you grow your reputation for future business connections.
3) People, be it normal visitors, or average to big business players in the industry will approach you to possibly share that they liked what you had to write and/or offer you some kind of joint venture.
4) If these people do approach you, you then have the option of connecting with them on social media (through something like this) or other forms. This is where the opportunities are going to start coming at you from many different people/places.
5) As you move further and further into this business model, this network you build with them and regular people can offer you incredible business opportunities moving forward.
I have consistently seen this pattern happen when you follow the 4 steps above. Though I have not taken full advantage of it, I had the option to go in that direction and I’ll point to some case studies later on.
Examples of how this blueprint has helped:
On this website, because I constantly write about things that interest me in the make money online topic, I accrue a bunch of traffic daily where liked minded people (a good amount) enjoy the writing.
I CONSTANTLY get emails and offers from article writers and business people who have created their own products asking me if I want to network and do some sort of joint venture with them.
And I often tell them no because from what I have seen, the quality of what they’re offering me to sell to people and the services they provide do not fit my tastes (when there’s already an amazing program like this one), BUT the fact the option has become more and more available to me in the years my website has grown has shown me that this formula works and it’s not just for this 1 site I have.
This works for ANY niche website you have because in every topic, there are people who are at an elite level in it.
Example: You make a website on (enter your niche topic here). Sooner or later, if the site becomes popular, you may find that you get offers from companies to review their products for FREE. In my case, I often get access to programs that usually cost people a lot of money to try. By doing so, I can “test” out the program and then provide an accurate recommendation (but of course that depends on whether or not I like the product…).
Why I love this blueprint and why it will always work:
It is INESCAPABLE that a popular site will attract business people who are seeking to make more money. This is in essence what inevitably leads to the option of networking.
Provided that your website actually provides something of great value and there’s people always coming to it, you will get advertisers, businesses owners, regular people all seeking either your advice and/or a way to grow your and their business together.
For example, lots of internet marketers do this with their blogs, build a following and connect with other big players and then cross promote each other’s stuff (and again, it’s in other niche subjects as well).
Sooner or later, the people who make their site develop a name for themselves which echoes to other parts of the internet world and provided you always deliver something good not just to visitors but to people you network with, they’ll recommend you to other people, possibly bigger businesses.
Why is it that if this all happened to me personally, that I said no to it?
On this website, despite the many offers I’ve had, unfortunately, most of them were really bad in quality compared to what I expect a GOOD internet marketing product to deliver.
And furthermore, I like to send people that visit my site to another great area where they can get excellent training and I can network with them there: Wealthy Affiliate.
On that website alone, I have over 19,000 followers so far. By the end of this year, it’ll probably go over 21,000. Now to people who do things like make YouTube videos (by the way, that blueprint also works there too), 21k is nothing, but in the blogging world it is and there’s plenty of people who know my name.
My goal isn’t to connect with the biggest people in my industry personally, I like where I am currently, but I have on more than one occasion been given that opportunity so I know enough about this strategy to fully suggest it to someone who is willing to take it to those levels.
Another note: You don’t need to network with a lot of people to succeed.
One thing I forgot to mention is that despite the things I’ve said no to in most cases, I do have a small group of very successful marketers I communicate with very often. We’re good friends and this relationship developed basically from following those same 4 steps.
In my cases, I have a few people, but in you case, even if you know just 1 person who is successful and they’re friendly with you, that’s all you need to move into the next level and amass more potential business relationships.