How Many Online Marketers Sound Like Politicians

If you’ve been following my blog for at least sometime, you’ll notice that I do a LARGE number of reviews involving programs/people who teach you to make money online. Though I don’t always buy the programs I review, simply because I can tell what’s a scam/legit, I always carefully study the program I investigate and a large part of that comes down to good old fashioned research, whether through blogs/videos that talk about the program/s in question.

However, one that that I’ve noticed, yet couldn’t put my finger on until recently was how SO many online marketers whether affiliates or product owners sound downright like politicians! Here’s what I mean:

If you follow politics at all, you may notice how often politicians say A LOT of things, but they don’t really mean anything. Have you ever noticed that? You’ll have a politician speak to interviewers or at a podium, make bold promises, tell the people what they want to hear, but anyone with half a brain will realize that in most cases, they aren’t really saying anything! Just vague talking points, without actually getting into any major details on what they are promising.

Well I notice the same pattern with many online marketers. The similarity is absolutely astounding! Let me give you a few examples to show you what I mean:

Let’s imagine for a moment that you’re looking for reviews on a new product that teaches people to MMO (make money online). In most cases, you’re going to be doing a lot of research into the product and this is going to come from browsing online and seeing if anyone can share their “honest” opinion of it. I can almost guarantee you that 99.9% of the time, you’ll find more fake reviews than not and most of them will say things somewhere along these lines:

  • “I tried many other products before, but this one actually works.” 
  • “I’ve been scammed before, but this new product is the real deal!”
  • “The training here is the real deal” 
  • “It’s not a get rich quick scheme, but if you put the work into it, it will work for you”
  • “Since using the program, my sales have skyrocketed”
  • I was skeptical at first because there’s so many scams online, but this actually worked”

What about product owners? Some common talking points I see on their sale’s pages are this:

  • They always brag about how much you can make.
  • They always show of their “Real” sale’s figures.
  • They tell you the system is so easy and anyone can do it regardless of experience. 

But a common theme among all of these statements and sale’s tactics share is this:

They NEVER actually tell you WHAT it is you’re getting or HOW it works. 

If I had a dollar for every single review/product page that followed this rule, I wouldn’t be a millionaire, but I would have A LOT of dollars. It’s absolutely amazing to me how often this works, regardless of how cheesy and obviously questionable it is! They say so much, and yet at the same time, they don’t say anything of true value.

Much like politicians which talk a big game and promise many things, they never actually get into detail on how they are going to do it or where the money is going to come from. With online marketers, many of them pretty much do the same in that they also never get into details on what it is you’re buying.

Just nice little talking points that distract your mind from questioning them. And as I said before, this kind of sale’s angle works especially on people who have little/no experience in the field. I have personally fallen for this kind of stuff before when I got into Paid Surveys, which turned out to be a scam.

Another common tactic: 

This is one is used by the intelligent marketers as well as politicians: They do get into details on what they are pushing, but the actual language is near impossible to understand for the average person. I’m almost certain you’ve seen this before:

The affiliate/owner of a product will tell you about all the fancy features of a program/service they’re pushing, get into details about each thing, and speak with an authoritative tone as though they are being “Very serious” with you. Let me be perfectly frank: 

Most of these people are absolutely full of you know what and they don’t even know what the hell they’re talking about.

Yet this approach works because it makes people, especially newbies want to try and “fit in” so they will naturally agree with whatever it is they are hearing. This happens all the time. When hearing people talk, when you speak with others or when you’re listening to a sale’s pitch. 

If I was promoting some kind of product and said:

“This system provides an excellent SEO strategy to drive tons of visitors & guaranteed leads to your blog to help you amass a profitable and sustainable network through a simple push button system” 

How many people who are new to internet marketing would actually understand what I just wrote? I doubt many. 

  • Do you know what SEO means?
  • Do know what leads are? 
  • What about networking? 

Most people will completely disregard those terms and only focus on the words:

  • Excellent
  • Guaranteed
  • Profitable
  • Sustainable
  • Simple push button system

And that’s how they get you! 

What you need to do:

From now on whenever you read a review on a product online, make sure to question everything that creates doubt in your mind. Don’t be embarrassed to Google or ask someone about terms which confuse you. Don’t just let 1 review determine your final opinion, unless you know the person reviewing the product has a good reputation for being honest. 

In addition to the above strategies online marketers use, there are also plenty of hints that a product you may be interested in is a scam. To find out, you’ll need to know the rules of thumb to figuring it out, but in essence it really comes down to 1 simple principal:

If it sounds too good to be true, it usually is. 

Don’t let the allure of money sucker you into a program. Take your time. Do your research. And the next time you hear someone use the above tactics to get you to buy something, you’ll know whether or not they are legitimate or full of it. If what you hear/read doesn’t sound authentic, genuine or it seems acted, then you know what to do.

I’d love to hear what kinds of talking points you’ve seen online. Please share them below!





honest review


  1. Scott

    I have to agree with you vitaliy that these scam artists have no plan of action for you to follow or no training. They are selling the dream that you will become a millionaire if you buy into their program. If you want to truly succeed in this business you will need to follow a blueprint that provides you with step by step directions.

    Thanks for this post!

  2. Virgie Hamilton

    You really don’t want to get me started on politicians. LOL Seriously though, it is saddening that there seems to be less morals in today’s times.

    • Vitaliy

      I don’t think it ever changed Virgie. I believe it looks more widespread in today’s world because we have access to more information via mass media.

  3. Kyle

    You nailed it with this statement Vitaliy:

    “They NEVER actually tell you what it is you’re getting.”

    This is all too common these days. You go to a website, they brag about the money they make, push the idea of how much you are going to make, but really never explain what the product is.

    The reason. The product is typically low grade and more often than not, laughable. If they told you what their product is, you would never buy.

    So, rule of thumb to anyone reading this. If you are on a sales page and the don’t clearly specific or show you what the product is (the best is if they actually let you try the product, just like Apple lets you handle the iPhone and use it before you buy), you are being sucked into another IM guru scam.

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