Content Farms. The Definition, What They Are & Why You Should Avoid Them.

A content farm is a term for a website/company that gathers writers to write content on it. The purpose is to gather as many writers to create articles/blogs to give the company prestige with search engines like Google. The end result for most content farms is to gather revenue from placing ads on the site.

The more people it has writing articles/blogs for them, the more exposure they gain on Google, which leads to high traffic, which leads to clicking ads which in turn brings them money. For writers, this allows them to also get high traffic to their articles and in turn their sites which can lead to more profitable ways to make money on the internet. Article directory websites are a prime example of this.

Here’s how they operate: 

  • An article directory has as may people as they can write articles/blogs on various subjects. These blogs/articles are ranked on search engines and in time these article directory websites get a high PR (page rank) because they provide search engines with valuable content to help browsers. 
  • The higher PR they have, the higher ranked the blogs and articles of their writers will be. 
  • This means more traffic to the blog and potential for the blogger to monetize on this as well as more overall traffic to the main article directory.
  • The article directory places ads all over it’s site and generates revenue whenever some new visitor clicks on them. The more visitors they get to their site, the more odds of more clicks, thus more money made. So in the end it’s in the article directory’s best interest to get as many people writing for it, because in the end, they will make more money.

However, in recent years a “new” kind of content farm has come into the picture. Companies have sprouted which also get writers to blog and write articles for them, but instead of having ads on the website to generate revenue off, the company sells a product of it’s own. Companies like Empower Network, Pure Leverage & Level One Network are a prime example of this.

Here’s how they operate:

  • They create a business which sells training on how to make money on the internet.
  • They get writers/bloggers (usually people who are new to online marketing) to join their company and write blogs/articles for them.
  • In time these places also get high PR from search engines due to the overwhelming amount of content that comes out of their site via their bloggers. This also means the bloggers on the website also get high exposure on search engines via writing blogs.
  • This leads to the company providing an affiliate program to their writers and say something like “Our special blogs have a high PR from Google! Write for us and get tons of exposure and easily promote our company and make money”.
  • This leads to writers producing a massive amount of content for the company in hopes of earning money.

 Content farm examples (websites):

  • Pure Leverage
  • Level One Network
  • Empower Network
  • and more…

The Side Effects Of Content Farms:

In recent years, content farms have gained a bad rep from search engines. In the past they were a GREAT place to make money online, but in time, too many people started utilizing them for promotional efforts instead of writing quality content to help people. Thus the quality of writing diminished and Google realized this would adversely affect them.

As a result, Google would make algorithmic changes to their ranking system which would penalize content farms. Thus writer’s blogs/articles would lose their rankings quite quickly and never return.

Some examples:

-Ezinearticles was once hailed as one the BEST places for marketers as they provided free ways to do it. Articles written through them received massive page rank.

However, in time most articles were too promotion and not helpful enough, thus the whole reputation of Ezinearticles suffered and they received the Google slap. Their rankings fell instantly and to this day they are struggling to regain their glory days.

-Squidoo also experienced this. But they managed to bounce back while also making extremely fanatical changes. Here is an in-depth explanation of how Squidoo is still a great place to earn money but NOT worth it.

-Empower Network: A scam to begin with (full review), but this is one of those examples of content farms which promote a product. They had prestige with Google, until too many people started over promoting it which led to Google de listing Empower Network blogs and places like Facebook & Youtube banning their promotions.

-Companies like Pure Leverage & Level One Network are also doing the same exact thing Empower Network did. Their fate will be the same.

The problem with content farms (why you should them):

  • All content farms eventually get Google slapped. It is inevitable. A content farm gets high rankings, people will flock to it to take advantage of this opportunity. After all it’s basically a free way to get good traffic to your site! Sooner or later however, this will fall apart. Eventually too many people over promote and this leads to Google slapping down the content farm site. This almost ALWAYS happens. The demand for abuse is too high to curb.
  • Squidoo is an exception of a content farm which bounced back after being slapped by Google since they have made a great effort to kill the demand of promoting on their website which prevents the content written on their website to slip into low qualityville. On the flip side however, it’s almost impossible to make any good money with them now. 
  • They are risky business investments. You can write content for them, rank high and make money, but eventually they will get Google slapped as will your articles under them. You will lose traffic and even more (explained below).
  • Utilizing content farms is considered to be a form of backlinking. Backlinking used to be a good way to earn high rankings, but now it’s frowned upon by Google. If you have blogs/articles from content farm sites linking to your website and those content farms get slapped, your website will also potentially suffer in the rankings. 

In short, if you want to get massive traffic to your websites and not impede your website’s reputation, do not use any content farms or backlinking methods or for that matter ANY “Fast approach” to getting traffic. Google is getting too smart for this and it will ultimately backfire.

Forget Content Farms And Do This…

If you want to build sustainable, Google slap proof websites, you need to create unique, fresh content full websites which help people. You also need to naturally get traffic to this website/s and build authority. It will take longer than going through the content farm method, but in the end you will not be risking your entire website’s business!

Learn the safest way to create an authority website using the #1 recommended training source I personally use.

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